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📍Location: Port Harcourt, Rivers.
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📍 I sell Snacks for a living.
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📍Location: Port Harcourt, Rivers State
📍Snacks: Cake, meat pie, egg rolls, buns, chin-chin, fish roll, donut, fried meat, fish pie, peanut, bread, etc.
Should you leave your business generating 200k/ month for a 500k Salary Job?
Does it make sense?
Two sides.
Some will say Yes.
And some, No.
But this has played out over and over again, and I will drag us to reality.
Every day, people abandon their business to Japa.
Why?
Fill in the gap yourself.
See...
The day you start a business is the day you realize that money is not enough.
And without money, you become handicapped.
In fact, you become helpless.
A business that generates 200k per month makes only about 40k profit every month.
If we exaggerate, then we can say 60k profit.
But this is the Gross Profit, meaning we have not factored in your expenses.
You take bike, eat, do other things, and you will discover that you are running the business at a loss already.
So, shut up!
There's nothing you are sitting to build.
If you take a job of 500k and very prudent, you will save 350k to 400k every month.
And in a year you have 4m savings.
In 2 years, you have 8m.
What I did that worked was this:
Held my job, used part of my salary to pay the person I employed to handle my business, and I was doing my job and getting my salary.
I kept using my salary to better the business...
And showing up on free times, days, and holidays.
Then a time came...
When the business started generating more than my monthly salary in a week.
I dusted my shoes and said bye to the job.
And focused on my business.
What matters in building a business is profit and cash flow.
Else, you will soon borrow bike money.
I will always come out plain.
...
I'm The Mad Profit Guy.
Happy Birthday to our beloved Papa, Pastor David Ibiyeomie! Your compassion, generosity, and love for humanity inspire countless lives. We love and honour you.
#SMHOS#smhosglobal#CelebratingAManofCompassion
Anybody can just snap two or three medications, post on social media, and say something like:
"You see these 3 drugs? As a woman, make sure you dont joke with it. Use it for three months and come and thank me later"
That's all.
You will see the bookmarks of your life.
They are not joking with those bookmarks.
Every day, people stretch their phones toward Pharmacists requesting those medications.
And if you dare ask them why they are buying them and what they are using them for, they will ask you if you are ready to sell or not.
Never ever step on cow dung again, or else this will happen to you.
One day, I was walking down the street.
But before I tell you what happened, let me tell you what happened 3 years before then.
There was this man in his late 60s
Just on a Monday like this.
He reached out to me around this time.
And asked me what I'm about to ask you:
How's your Monday going?
Last Saturday...
As I was adjusting the throw pillows on my couch to support my head so I could zoom out of the world just for a while, a message came in...
"How much is this?"
Forwarded to the sales team, and got back to her.
Then she sent another picture:
"How much is this?"
Forwarded to the sales team again and got back to her.
A very fast process.
And no...
I am not the one in charge of customer service, but because I linked my device to monitor what is going on, I can see and respond to anything if I wish to.
Said okay, that she was going to go get them at the store in the evening.
But something happened immediately she dropped her last message.
I asked her:
" Do you have a customer account with us?"
And her response straight up was:
"Is there any need for that?"
Then I responded:
"Please ma, let us open an account for you. I will explain what it does."
Now stop here.
STOP HERE!
Go and read the chat before coming back.
You saw that she was impressed and gave me solid attention?
Till she got an alert for the registration, and even shared it with me?
Yes.
That's the whole essence of my story.
Every business or product has its features.
These features could be the ingredients in the products, and it could be anything.
But your customers do not know anything about these features.
And what they will never do is browsing what the features of your business will do for them.
All they want is benefit.
Look at the Cosmetics Industry, for instance.
Many of the features in any cosmetics product come from the ingredients.
A popular ingredient is "Hyaluronic Acid."
But do you know that, as popular as this ingredient is, many people reading this do not know its benefits?
Or let's just say people do not know about it.
But...
Do you tell a customer XYZ Cream contains Hyaluronic Acid, and the customer automatically buys it?
No.
But what if you tell the customer that it contains hyaluronic acid, which attracts and retains water, helping her skin stay hydrated, soft, smooth, and plump...
What next?
"How much?"
Now, let's assume the price is beyond the customer's budget... What happens?
The customer goes back home, checking in the mirror every day.
Even though she has a hydrated, soft, and smooth face already...
She will feel that her face is not soft and smooth enough.
You know why?
Because she has not used that product that contains Hyaluronic Acid yet.
And that's the clear difference between features and benefits.
Many of you business owners...
Instead of marketing benefits, you market features.
And from a business standpoint, customers will never understand your features unless you communicate the benefit of those features.
Or, better still, they go with a business that communicates benefits for them.
But then, there is a crazy thing.
Some people do not even know the features of their business or products or services.
So today...
I am going to help you understand this.
Even if you don't know the features your business/products/ services offer, I will help you come up with some.
And also help you come up with the benefits that you can easily market to your customers.
To not miss out, turn on notifications for the next post.
...
I'm The Mad Profit Guy.