Comment Ground

Your journalism-trained content partner. Strategy, production, editorial direction, research, interviews, analysis.

[Governor's Office of Policy Innovation & Future @GOPIFMaine]

Join us at 10am this morning for a webinar on rural school bus electrification! We will dive into challenges specific to rural Maine, takeaways from Maine's first e-school bus, and address common questions from rural schools. https://t.co/r1RURbTmql

[Marketing Ash @MarketingAshes]

We were asked: what advice do you have for senior marketers at major financial firms, as they seek to advance their marketing objectives during these uncertain and changing circumstances?' Here's our answer. https://t.co/eRtcjDvmZy #socialmediamarketing #financialmarketing

[Comment Ground @CommentGround]

Poem:
We love LinkedIn
We love B2B
We like LinkedIn Ads
But they're a pain in the knee

[Marketing Ash @MarketingAshes]

Are you running LinkedIn ads? I've highlighted some valuable info below that will help you make sense of the ad results. This video does a great job of not only giving you benchmarks, but also showing where to find these metrics in the LinkedIn dashboard https://t.co/h9dXT78h2w

[Marketing Ash @MarketingAshes]

Are you running LinkedIn ads? I've highlighted some valuable info below that will help you make sense of the ad results. This video does a great job of not only giving you benchmarks, but also showing where to find these metrics in the LinkedIn dashboard https://t.co/h9dXT78h2w

[Comment Ground @CommentGround]

ROI is not the same as return on ad spend (ROAS) - or a KPI!
#socialROI
#ROI
https://t.co/MsDsTDmcFD

[Marketing Ash @MarketingAshes]

This is HUGE NEWS not only #b2b brands but for all brands, and could change #EmployeeAdvocacy as we know it. LinkedIn Page and Elevate are coming together - where brands will be able to curate content and broadcast it to their employees.This will def be a game changer!

[Comment Ground @CommentGround]

ROI is not the same as return on ad spend (ROAS) - or a KPI!
#socialROI
#ROI
https://t.co/MsDsTDmcFD

[Comment Ground @CommentGround]

"..when we measure too quickly, we risk doing a huge disservice to our companies, our teammates, and ourselves." 👈 🙌
https://t.co/y72PyUqnGp

[Comment Ground @CommentGround]

What he said 👇🏼

[Marketing Ash @MarketingAshes]

The single most important shift for #B2B marketers in 2020 and beyond: Moving the spotlight from our own products and services to our customers. 🙏🏼 https://t.co/9G1tg58fuS

[Comment Ground @CommentGround]

This poll asked #marketers about their 2020 plans:
1. Which social media platforms will they spend most of their time?
2. What type of content will they use to meet their goals?
https://t.co/uGfAlQYsam

[Comment Ground @CommentGround]

Targeting #ITDMs? Here are the topics they engaged with most over the last quarter on LinkedIn👇
https://t.co/j8lxPUSyx2

#b2bmarketers
#IT
#b2btechcontent

[Comment Ground @CommentGround]

LinkedIn Lead Gen Forms should 💯be in your 2020 plans!

#LinkedIn
#LeadGen
#LinkedInMarketing

https://t.co/OGbLBiJPTa

[Comment Ground @CommentGround]

Helpful roundup of important IG features to consider when mapping your 2020 strategy.
#2020marketing
#b2cmarketing
#b2bmarketer
https://t.co/DuqyL90rPw

[Radix Communications @radixcom]

Remember when Kate from @commentground answered our questions on B2B #socialmedia?

Now here's part 2: our Steve returned the favour... answering questions on content and #copywriting for the Comment Ground blog. Hurrah!

https://t.co/B04NFQ2ZJl

[Comment Ground @CommentGround]

Helpful roundup of important IG features to consider when mapping your 2020 strategy.
#2020marketing
#b2cmarketing
#b2bmarketer
https://t.co/DuqyL90rPw

[Comment Ground @CommentGround]

Thank you to our friends & #b2bcopy experts, @radixcom for the fun pod + blog chats on all things #b2bsocial and copy! In this part of our twin Q&As, our cofounder @KateStoodley answers Qs like "Can B2B ever be on the same level as B2C in social?" 🧐
https://t.co/vfGD5uC3Qf

[Comment Ground @CommentGround]

LinkedIn voted #1 most trusted social network - for the 3rd consecutive year. This becomes more and more of a big deal every day.
#LinkedIn #LinkedInmarketing
https://t.co/Wk4HT37cys

[Comment Ground @CommentGround]

Critical KPI & ROI metric difference reminders ⤵️
#marketingmetrics
#kpis
#linkedinmarketing
https://t.co/D7fTowFLNa

[Comment Ground @CommentGround]

Thought Leadership may be an over-used term but its power is undeniable and growing - especially for #B2Bmarketing
https://t.co/Xs2JzZNp09

[Comment Ground @CommentGround]

What happens when a #B2Btech #copywriting expert and a #B2B #socialmedia expert get together on a podcast? Find out 👇✨
@radixcom @McGuireDavid
https://t.co/KCnAaw6I1v