Your holiday shoppers will see your ads for weeks before they buy, and most attribution models will only credit the last thing they clicked.
How are you measuring holiday results this year?
Read the full blog👉 https://t.co/aonE2tqxYb
#HolidayMarketing#Attribution#Bridge
Segment of the week: 🩺 Open Enrollment & Health Insurance Seekers
Channels to prioritize:
→ Email
→ CTV
→ Programmatic Display
Let's talk👉 https://t.co/NJsHWtalb6
#Adtech#PeopleBasedMarketing#Bridge#HealthcareMarketing
This spooky season, don’t let your CTV budget get haunted by ghost households.
Estimated audiences are guesses. Bridge brings people-based targeting to connected TV, so your ad reaches real, verified viewers.
Let's talk👉 https://t.co/sV0x2H4y3n
#CTV#ConnectedTV#Bridge
Segment of the week: 🍁 Fall Foliage & Road Trip Travelers
Channels to prioritize:
→ Social
→ Programmatic audio
→ Geo-fencing
Let's talk👉 https://t.co/6tmSpDWe7X
#Adtech#PeopleBasedMarketing#BRIDGE
Your October High-Intent Audiences are:
🎃 Halloween & Fall Celebration Enthusiasts
🩺 Open Enrollment & Health Insurance Seekers
🍁 Fall Foliage & Road Trip Travelers
🚗 New Model Year Auto Intenders
Read the full blog article👉https://t.co/K3ozEzqDnB
#Adtech#BRIDGE
Segment of the Week:🔧 Fall Home Maintenance and Weatherization Seekers
Urgency amongst this segment grows as homeowners experience the first fall temperatures.
Channels to prioritize:
→ Email
→ Programmatic display
→ CTV
Let's talk👉 https://t.co/plWXtXBY9V
#BRIDGE
Segment of the Week: 🏡 Empty Nesters and Downsizers
Channels to prioritize:
→ Email
→ CTV
→ Social
Let's talk👉 https://t.co/FwwM6ha0in
#Adtech#PeopleBasedMarketing#BRIDGE
Have your CTV campaigns delivered so far in 2026?
With live sports, holiday shopping, and more ahead, advertisers can't afford to get Q4 wrong.
Bridge CTV targets verified viewers. Not estimated households.
Let's make Q4 count 👉 https://t.co/ix5VaF98wt
#CTV#Bridge#AdTech
NFL games are now airing across nine different networks and streaming platforms this season.
A verified, people-based identity approach keeps targeting consistent no matter which platform your audience opens.
Read the full blog for more👉https://t.co/wvdQJfbdtY
#CTV#NFL
Segment of the Week: 🏟 Football Game Day and Tailgate Hosts
Channels to prioritize:
→ CTV
→ Social
→ Programmatic display
Let's talk👉 https://t.co/8rymgIKZwb
#Adtech#PeopleBasedMarketing#BRIDGE#B2BMarketing
Ad-supported streaming share has increased to 48.2% share with broadcast share at 26.6% and cable at 25.2%). (Nielsen Q2 2026).
Reach real, verified individuals with CTV from Bridge.
Let's talk👉https://t.co/ymVumraYon
#Bridge#ConnectedTV#CTV#PeopleBasedMarketing
Your September high-intent audiences are:
🏟 Football Game Day and Tailgate Hosts
🔧 Fall Home Maintenance and Weatherization Seekers
🏡 Empty Nesters and Downsizers
🛒 Meal Planning Households
Check out the full blog 👉https://t.co/urRctmrvky
#Adtech#Bridge#B2BMarketing
Segment of the Week: 👢 Fall Fashion Enthusiasts
Channels to prioritize:
→ Social
→ Programmatic display
→ CTV
Let's talk👉 https://t.co/h1bw5xzZFH
#Adtech#PeopleBasedMarketing#BRIDGE#B2BMarketing
Segment of the Week: 📺 Streaming & Entertainment Lovers
Channels to prioritize:
→ CTV
→ Social
→ Programmatic audio
Let's talk👉 https://t.co/7KM9S3BVhC
#Adtech#PeopleBasedMarketing#BRIDGE#B2BMarketing
Customers aren't scrolling search results anymore, they're asking ChatGPT directly.
Now brands can own the AI answer with ad placements inside ChatGPT from Bridge.
Check out the full blog 💬 https://t.co/p1wT6Vay1T
#DigitalAdvertising#AIsearch#ChatGPTAds
Last season, the NFL saw 18.7M viewers/game, up 10% YoY (via Nielsen/NFL Media).
Big audience. Real question is who's actually behind the screen.
Bridge knows. Verified people, not household guesses.
Let's talk👉 https://t.co/jd3748I3qe
#CTV#ConnectedTV#Bridge
Segment of the Week: 👩💻 Home Office & Productivity Seekers
Channels to prioritize:
→ Programmatic display
→ Programmatic audio
→ CTV
Let's talk👉 https://t.co/fRarywkJy7
#Adtech#PeopleBasedMarketing#BRIDGE#B2BMarketing
Just 4 weeks until Week 1 of the college football season!
College football's dedicated audience keeps climbing: regular season viewership up 4%, CFP up 16% year over year (On3, Nielsen).
Build your audience before kickoff. 🏈 https://t.co/CAN0j3l34H
#CTV#Bridge