One example of ambush marketing is Adidas during the NFL draft releasing ads when it’s not the official sponsor of the NFL draft , another one is Nike during the World Cup when adidas is the official sponsor #sthm3224#group2
@Kasp_11 @brayden_hanna@brayden_hanna yes i agree that is such a great point organizations are completely changing the way they operate based on how we adapted #sthm3224#group2
I feel humans are evolving to process associative networks more so than linear ones. We are ever-evolving species that work efficiently. So having the ability to process info quicker is an added benefit #sthm3224#group2
@Kasp_11 Perhaps our processes have changed, as we have adapted to the new technology and more that is available to us, but I do not think our pattern of thinking had changed much. I believe humans at their core all still operate in the same way, no matter technology etc #sthm3224#group1
@Kasp_11 @GBilottaSTHM Joe that’s another great point you make the information literally gets delivered in seconds through our mobile devices and other technological resources #sthm3224#Group2
@GBilottaSTHM If you look at the athletic teams for example Temple university football team uses analytics and a system called catapault to try performance and prevent injuries #G2#STHM3224
All in all, both NBC and the Olympics are going to be wildly successful with or without Snapchat. Bringing Snapchat into the mix does provide another platform for exposure but also presents a lot of potential issues if anything goes wrong with the app #group1#sthm3224
This new partnership with NBC and Snapchat is going to benefit the fans the most. They are going to be able to follow the highlights of The Olympics and feel like a true spectator without watching every event #sthm3224#group2
@GBilottaSTHM@PiaseckiTU I agree as well the Olympics will gain more coverage through this as well as expanding the fan bases to people of all ages #sthm3224#group2