quietly working on the future. Founder of Nuuno. Building the future of the creator economy for youtubers. @nuunoplatform Interested in interesting things.
“And those who are wise shall shine like the brightness of the sky above; and those who turn many to righteousness, like the stars forever and ever.”
Daniel 12:3 ESV
https://t.co/A4BxbEQqfR
It is unbelievable to me how many first time entrepreneurs with no money, no skill, and no network think they are going to build a billion dollar business.
They end up failing over and over again until they can’t support themselves and eventually give up and go to get a job.
Instead, start by trading your free time for money and then slowly build off of that foundation. It is lower risk. You will learn a ton. Your mistakes won’t be as costly. AND you’ll get paid.
The key here is to combine patience and momentum. Business is all about momentum, and the beginning is the hardest.
Time has a way of amplifying good decisions and good businesses. Do something well for 10 years, and it’s hard not to be successful.
Play a game where most of the people who stick with it end up winning, and it is likely that you will win if you stick with it. Business is the same.
Things get easier with experience, resources, and time under your belt. Your leverage gets more powerful. Your opportunities get better. Your decision making improves.
So stop thinking about entrepreneurship in a short-term way.
Patience and persistence are key. Build momentum. Delay gratification. Profit later.
YouTube is the new Wall Street.
It’s where creativity becomes capital and attention turns into income. Creators aren’t just making videos anymore.
They’re building real businesses.
They’re selling digital products, growing communities, and designing systems that print money while they sleep. YouTube has quietly become the biggest product incubator in the world. Every upload is a test. Every audience is a potential customer base.
I study how they do it.
How creators turn content into cash, how they build trust, and how they scale from zero to six figures with nothing but their skills and consistency. From LUT packs to Notion templates, from courses to full digital brands... these aren’t side hustles. They’re 95% margin machines running while they sleep. Basically printing cash.
The best creators don’t just make content.
They make assets.
Follow and share if you want to see how it’s really done. ⚡
So the real founder questions are:
What behavior repeats?
What cue brings someone back?
Does each new user make the system more valuable?
Does usage make the business harder to replace?
Does the behavior protect margin?
Use these questions to test the durability of your own startup.
YC says: “Find a problem to solve.”
problem = occasional usefulness
behavior = repeated relevance
frequency = leverage
compounding behavior = moat
behavior > size of problem
Here’s the argument:
YC starts with: “Find a problem to solve.”
That makes the problem the primary asset. The bigger and harder the problem, the more valuable the company is supposed to be.
But a problem can be solved 100 different ways. Some problems only exist occasionally. If you solve one, you may only be useful when it appears.
The more important question is:
What behavior repeats?
Repeated behavior creates frequency. Frequency creates habit, expectation, dependency, and eventually a system that becomes difficult to replace.
That is what people usually call a “moat.” But “moat” is often too vague. The real moat is the behavior pattern, cue, customer loop, network, or operating system that keeps people returning, brings in more customers, and makes the business stronger over time.
WhatsApp didn’t invent messaging. It made an existing behavior simple enough to repeat constantly. Each additional user also made it more useful for everyone else.
Clubhouse had frequency, but its behavior did not compound into a durable network.
Amazon is another version. Its moat isn’t social. Fast, reliable shipping became an expectation, supported by a fulfillment system that gets stronger with scale.
One of the most frustrating things that holds smart people back from building great things is how uncomfortable they are looking dumb.
It’s VERY hard to build things of meaningful value unless you’re ok with people thinking your an idiot for long periods of time.
What you focus on is what you improve. Most founders don’t build great products because they focus on things that aren’t important like investors, hiring, pitch decks, tweeting, press, their peers, etc. The best founders focus on their customers, their product, and their health. It’s easier to raise money, hang with startup investors, hire employees, sling decks, tweet, get on a Forbes list, and brag to your friends than it is to build a good product. Don’t let fear convince you to focus on what’s easy. Embrace the hard task of caring for your users and you maximize your chances of success. Understand that 90%+ of founders around you won’t follow this advice. Act like the average startup founder - get the average result. At YC our core goal is to help you strive for excellence and accomplish an extraordinary outcome.
A tech company is done the moment its CEO starts thinking of himself as a capital allocator.
If Elon Musk, Bill Gates, Steve Jobs, Walt Disney still could spend most of their operating time hands on, in product / engineering / marketing projects, so can you.