Consulo

Consulo Convergent Coms - A new paradigm in strategic communications

[Consulo @ConsuloComs]

Every institution believes it has a strategy. Most have a document. A strategy is the structure that decides who speaks, in what order, holding one line in common. Without it, you have reactions that share a logo. Strategy without structure is just opinion.

[Consulo @ConsuloComs]

Despite Media announced World Cup broadcast rights to a crowd that celebrated. The correction arrived 24 hours later to silence. Retractions always speak to an emptier room.

[Consulo @ConsuloComs]

The story ran. AI summarised it. No one clicked. News gets the most AI platform traffic and the lowest engagement — readers arrive only to verify what the chatbot told them. Coverage happened. The room was empty.

[Consulo @ConsuloComs]

Starmer stood at a Downing Street podium yesterday to announce a social media ban for under-16s. Every journalist in the room knew the real story was whether he'd still be there next week. Staging doesn't reset the news cycle. It joins it.

[Consulo @ConsuloComs]

A PDF press release to a journalist on TikTok isn't a message. It's a self-portrait. The format tells them everything about how you think the world works.

[Consulo @ConsuloComs]

The liar's dividend: deepfakes are now convincing enough that real footage gets dismissed as fake. Practitioners are still building tools to debunk synthetic content. The harder problem walked in the other side of the door.

[Consulo @ConsuloComs]

Ministers prep for hostile interviews by memorising talking points. Then the journalist asks something sideways, they freeze, and the silence gets clipped. The prepared answer was never the problem.

[Isidoros Kolotas @Kolotas]

Ο θυμός κερδίζει την προσοχή. Δεν κερδίζει απαραίτητα την εμπιστοσύνη.

Οι βουλευτικές εκλογές του 2026 δεν παρήγαγαν νέο κυρίαρχο ρεύμα εξουσίας.
Άρθρο μου στον Φιλελεύθερο:
https://t.co/OdzIHqls2C

[Consulo @ConsuloComs]

In this region, a campaign starts with who you are, not what you say. The message is problem five. The first four are personal history.

[Consulo @ConsuloComs]

A deepfake doesn't have to be believed to work — it just has to make real footage feel doubtable. In 2026, authentication is a comms function, not an IT one.

[Consulo @ConsuloComs]

In this part of the world, the off-the-record briefing is the story. Everyone in the room knows it. Including the journalist.

[Isidoros Kolotas @Kolotas]

«Λεμεσός, η πόλη που δεν έπαψε ποτέ να αλλάζει» ευχαριστώ την Καθημερινή της Κυριακής και ειδικά τον φίλο Γιάννη Αδειλίνη για την πρόσκληση να μιλήσω για το πώς βίωσα την πόλη μου και την εξέλιξη της, τα τελευταία 35 χρόνια.

@Kathimerini_Cy

[Consulo @ConsuloComs]

In a market this small, the journalist asking the question already has the answer. The press conference is for the cameras.

[Consulo @ConsuloComs]

We don't prep for the question. We prep for the five seconds before the answer. That's where the clip gets made.

[Consulo @ConsuloComs]

In a small market, the leak is usually the strategy. The question is whether you're the one doing the leaking.

[Consulo @ConsuloComs]

Repeating the question back before answering is not a technique. It's a tell. The camera catches the pause before the manoeuvre.

[Consulo @ConsuloComs]

Executives prepare for the questions. Journalists prepare for the answers they already have.

[Consulo @ConsuloComs]

ESG reports keep getting longer. The stakeholder trust data keeps going the other way. No one in the communications function wants to say why. #ESG

[Consulo @ConsuloComs]

After an 'informal' EU summit, 27 national press teams race to define what happened. The first readout that lands becomes the version that sticks. 'Informal' is just the meeting.

[Consulo @ConsuloComs]

The sustainability story your CEO tells and the disclosures your CFO files now sit in the same evidence pile. US-EU rule fragmentation in 2026 makes inconsistency expensive. Comms, legal and finance now share one risk surface. #StrategicComms #ESG