Content Scientist

Predicting #ESP switches and monitoring #email #martech stack changes in the #emailmarketing space over 6 years and with real-time alerts. DM for B2B data req's

[Content Scientist @ContentScienti1]

Selling #email #martech and targeting marketers by their #ESP loyalty? Do you look for 1, 2, or 3 year competitive vendor loyalties? I am compiling 200 marketers near 12 mos with their ESP but finding 24 mos 'feels' like better prospects unless 1 year change 'rhythms' are clear

[Content Scientist @ContentScienti1]

@tkulzer Thanks Tom!

[Content Scientist @ContentScienti1]

#emailgeeks what is the best #emailmarketing tool to quickly check whether specific email copy is getting too close to #spam (ex, is sending 3 video or document links problematic?)

[Content Scientist @ContentScienti1]

@tkulzer Hello Tom, Thanks! Tricky as I seem 'ok' in every sense, but realizing a huge percentage of emails where I am answering a question I know the recipient has been waiting for never log as 'opened'... Since posting a friend told me iphones may not 'read-reciept' for Hubspot 'sales'

[Content Scientist @ContentScienti1]

Will this type of #highimpact #adtech work within #EmailMarketing campaigns? This is by far the most evolved vendor in mobile capability, but I know the rules are different in #email. I am specifically wondering about the "Adaptive Scroller": https://t.co/zluVnKtoYy #mailgeeks

[Content Scientist @ContentScienti1]

#highimpact ad units with mobile capacity. This is radical #AdTech live in the wild: https://t.co/zluVnKtoYy Units like the "adaptive scroller" work well in fashion where the sponsors and the content blend seamlessly ( #chanel on Pantheon Media's "Grazia" Magazine) :

[Content Scientist @ContentScienti1]

@1Serwin There was a price collapse, as much as 50% in some geos, so now is the best time to acquire for these types of buyers

[Content Scientist @ContentScienti1]

Define #ESP as "how do you send your #EmailMarketing" and the answer to non #emailgeeks can be surprising. I am using #notablist to look at Godaddy, Wix, Hubspot, and soon Monday & "Thryv" to see #martech from their app marketplaces in users' #email campaigns originating there

[Content Scientist @ContentScienti1]

Congrats @MailCharts - acquired and finding a new home at @TrustValidity. Never seen as 'frenemies' and always liked and respected their team. We shared our mission in #email #BusinessIntelligence as pure healthy competition. Clip-in &Crank! #emailgeeks #deliverability #martech

[Validity @TrustValidity]

The Validity Inc. family is growing!

We are thrilled to announce our acquisition of MailCharts, a platform that powers data-driven campaign planning for ecommerce marketing teams.

Learn more here: https://t.co/nECmddxU20

#EmailMarketing #EMAIL #ecommerce #MarketingStrategy

[Content Scientist @ContentScienti1]

@martechismktg These are interesting times in our space

[Content Scientist @ContentScienti1]

Growens' MailUp acquires ContactLab, owner of Notablist's peer "NewsletterMonitor,com" while @notablist starts their roadshow to pursue strategic initiatives. This is a very interesting time in the #email #businessintelligence space! #emailmarketing #martech #deliverability

[Content Scientist @ContentScienti1]

@growens_io @ContactLab @MailUp wow!

[Content Scientist @ContentScienti1]

DM me for unlimited access

[Content Scientist @ContentScienti1]

Selling #MarTech to an #emailmarketer with "Vendor Change Rhythms" @notablist parsing the stack in every #email campaign since 2014. #askmeanything (#emailgeeks and @OnlyInfluencers only). We are welcoming all strategic discussions if our data is of interest. We love your #ideas

[Content Scientist @ContentScienti1]

It's the lack of #emailmarketing "vendor flux" and the #email #martech loyalty that makes these charts from the @notablist "ESP Loyalty Report" interesting. 80 months loyal with Marketo @MarTechConf , 89 months with 250ok @martech_zone . No #emailgeeks chats rejected, DM ideas!

[Content Scientist @ContentScienti1]

@opennebula @AroldiMarco @growens_io Mentioned vendor: https://t.co/iKJpGJN5fJ

[OpenNebula Systems @opennebula]

Learn from @AroldiMarco, Infrastructure Engineer at @growens_io, how the multi-national group behind powerful #DigitalMarketing platforms like #MailUp and #AgileTelecom is using #OpenNebula for their #DevOps & #PrivateCloud needs! ➡️ https://t.co/ffxALEqFsB 🤓 #opensource #cloud

[Content Scientist @ContentScienti1]

@MikeHillyer @HigherLogic @OmedaDataDriven @Informz @MotionMailApp @AdobeMarketo @AureaSoftware @yesmail Other times we see marketers churn, then return to their ESP (in the case below, from Salesforce, to Maropost, back to sales force)

[Content Scientist @ContentScienti1]

Only #emailgeeks follow me so I never explain my #technographics. 6 years of #emailmarketing campaigns sent with colored dots to represent the #email #martech solutions we have identified within each campaign itself. In the image I am researching #ESP use, change & vendor loyalty

[Content Scientist @ContentScienti1]

@MikeHillyer @HigherLogic @OmedaDataDriven @Informz @MotionMailApp @AdobeMarketo @AureaSoftware @yesmail some are really clean, predictable vendor 'switches' with a very clean end and start... I try to predict when a marketer is shopping for a solution, or when they will probably switch based on past tenure with a vendor