Content Therapy (by @WritefulCopy)

A LinkedIn newsletter for content people. Features 5️⃣ carefully-chosen articles, tools + guides curated by @writefulcopy. Sign up/read 👇🏼

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

NEW NEW NEW!

A compilation of some of the most important LinkedIn stats, trends, and platform shifts for B2B marketers in 2026 🔽

Read here: https://t.co/VR78yqSFTG

#linkedinmarketing #linkedin #socialstrategy

[Content Therapy (by @WritefulCopy) @ContentTherapy_]

Start using your old and dusty customer story PDFs as high‑impact landing pages!

Learn how to frame challenge > solution > proof > CTA in a way that will ultimately make everyone's lives easier...

Article ↓
https://t.co/7eHP1ShEa9

#contentmarketing #b2bmarketing

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

🚨 NEW 🚨

In 2026, the conversation is no longer “Should we use AI in our content marketing?”

It’s “How do we scale content with AI without losing effectiveness, clarity, or control?” 🤖📝

https://t.co/SsigitvTWT

#contentmarketing #contentoperations

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

📋 This new @WritefulCopy blog dives right into:

🟡 Why implementing tone of voice (ToV) is harder now
🟡 The real reasons ToV can slip between teams
🟡 Practical ways to stop ToV from drifting.

https://t.co/IDfW7W7Hej

#rebrand #toneofvoice #copywriting

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

NEW ✨

🔓Is gated content really dead? No... but its role has changed. And there's far more to consider now when you're deciding whether that shiny new paper is gated or ungated...

One word: AI.

https://t.co/Tmx1p9eNd8

#contentmarketing #b2bmarketing

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

70+ LinkedIn stats... now updated for 2026! ✨🔖

https://t.co/VR78yqSFTG

#LinkedIn #socialstrategy

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

How to spot fake followers on Instagram 🔎 ❌

Whether you're a brand considering a partnership or you're an individual curious about the authenticity of a follower's profile, spotting fake followers is a crucial skill...

https://t.co/bLdDAKEVto

#Instagram

[Content Therapy (by @WritefulCopy) @ContentTherapy_]

Here are @WatkinsTBen's favourite pieces of advice from the best copywriting books of all time... ⬇️

https://t.co/PHclblDHVd

#copywritingtips #copywriting

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

Stop letting your customer case studies become dusty PDFs🧹

Start using them as high‑impact landing pages.

Yes, I said 'landing pages.'

Here's how to frame challenge>solution>proof>CTA 👇🏼

https://t.co/RbEGOPEQUX

#contentmarketing

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

If the news of Instagram posts becoming searchable on Google left you a bit blindsided, this new blog will explain:

→ What the changes mean for your brand
→ What you need to do to adapt
→ How to opt out, if you want to!

Read here👇🏼

https://t.co/GAXyR4vck7

#InstagramSEO

[Content Therapy (by @WritefulCopy) @ContentTherapy_]

@SamanthaAnderl Great. Thank you! ☺️

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

NEW! I chat to award-winning social media professional @jsstansel about:

⭐️ Writing a book
⭐️ How AI is impacting social
⭐️ Managing social for entertainment brands
⭐️ How to get hired

Read here: https://t.co/KmusiNNwEP

#SocialMediaMarketing #SocialMediaTips

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

Learn why writing less can mean writing better, and how you can accept your unique 'creative flow'! ✍️✨

https://t.co/NXUtAaLPIE

#creativewriting #writingcommunity

[Content Therapy (by @WritefulCopy) @ContentTherapy_]

🥴 Struggling to stand out online?

It’s not about more content — it’s about the right content. The kind that connects, converts, and actually *does* something.

This blog breaks down how to make every word count...

https://t.co/lVuLkrqfrg

#contentmarketing #copywritingtips

[Content Therapy (by @WritefulCopy) @ContentTherapy_]

Ever wondered why we mimic those we admire? Apparently, it's all about the mirror neurons...🧠

Discover how imitation isn't just flattery — it's a pathway to finding your unique writing voice.

Read 'Hacking my way to better writing' now👇🏼

https://t.co/qgy69hTxP9

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

An important reminder for writers about AI and its use in content creation vs the human copywriter. Take a look here👇🏼

https://t.co/TcLOjjRIYd

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

✍🏼 Morning writers! I'm on the look-out for new guest pieces for the Writeful Blog.

DM me if you're interested in being a contributor or contact me through the website (https://t.co/K87omWo4FI)👍🏼

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

Get an occasional email from me that collects together the latest @WritefulCopy Blog articles ✍🏼👇🏼

https://t.co/vwYjQl6b0V

#contentwritingtips #contentmarketing #copywritingtips

[Fi Shailes ✍🏼 ✨ @WritefulCopy]

💬"The assumption that all users are able-bodied and have high literacy levels stands in the way of a positive user experience for many groups of people."

Here's a handy checklist you can refer to if your aim is to write in a more inclusive way ⬇️

https://t.co/leCrSd2aeL