Matthew Pink

#Content and #creative strategist. Need help with content, #editorial, #comms, #digital? Hire me 👉 [email protected]

[Matthew Pink @Content_Matthew]

@wicontent have I done this right

[Matthew Pink @Content_Matthew]

@LinkedInMktg hi there. What is the actual minimum number of contact email addresses you can upload for Account Targeting? (I know what's recommended but what is the actual minimum?) Thank you!

[Matthew Pink @Content_Matthew]

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I was asked to write a blog about eyebrow-raising things a #content audit can reveal so I made it about detective fiction because of course I did

🕵️‍♂️🕵️‍♂️🕵️‍♂️

https://t.co/sKKEGCh1XN

[Matthew Pink @Content_Matthew]

Excellent use of the medium to enhance the power of the message

https://t.co/TdjBAxb4Sb

[Solace Women's Aid @SolaceWomensAid]

This is what domestic abuse looks like. #HiddenAbuse
https://t.co/KUA9pXYyUl

[Matthew Pink @Content_Matthew]

Quite revealing in more ways than the writer(s) probably thought

[Matthew Pink @Content_Matthew]

Bit late to this but nice to see someone writing your mind

https://t.co/SGxW1cETR7

TY @neilperkin

[Matthew Pink @Content_Matthew]

Pretty amazing that they pulled this off

https://t.co/OWg8jk08Gr

Hope it got/gets the earned reach it deserves

[Matthew Pink @Content_Matthew]

Useful glossary of content-related terms for Christmas

(for when you get into those bewildering conversations with hyped up client services and, sometimes, clients)

https://t.co/SZdwMhlvwu

[Matthew Pink @Content_Matthew]

@alexjmurrell @realDavidGal existential crisis for Ebay and https://t.co/Bzy1S86J1w for Xmas then

[Matthew Pink @Content_Matthew]

Well.
This is easily one of the best vids of the year.
Well done that man.
Well done that brand.

https://t.co/9Q29WQNfJm

[Michael Spicer @MrMichaelSpicer]

Quick note to say next year I am available for writing, acting and directing work. I can even make a commercial for you like this one.

[Matthew Pink @Content_Matthew]

Ruh roh https://t.co/fsrmvLHzxo

[Matthew Pink @Content_Matthew]

@graham_hayday 👍

[Matthew Pink @Content_Matthew]

Good, honest and realistic interview about approaches to branded video content with @graham_hayday https://t.co/i2PqMyZsYX

[Matthew Pink @Content_Matthew]

Well trying to ID 1 deciding factor in a context like this is futile.

They *were* a massive factor in UK's Brexshit self-immolation.

That's because the 'ads' weren't ads; they were misinfo/simple lies - targeted accurately at the right frequency to activate the prev disengaged

[Matthew Pink @Content_Matthew]

@jamReece lean in to that headwind James

[Matthew Pink @Content_Matthew]

"Leaning in" is the new thing to say isn't it

[Matthew Pink @Content_Matthew]

This article on web language becoming a genre in itself is actually brimming with nickable, ready-formed insights about channel and platform behaviours

https://t.co/tsIXIswq1X

[Matthew Pink @Content_Matthew]

Sigh

[Matthew Pink @Content_Matthew]

Heartening to see a pitch idea go through the 'cold kipper slap of reality' test, make it through dev, and then garner enough evidence to win awards https://t.co/zJQj7GuDbh

[Matthew Pink @Content_Matthew]

@ecotricity is fast becoming this country's @patagonia

Brands who genuinely put their money where their mouth is