Jesse P. Gilmore | Niche in Control

Helping agency founders build businesses that don’t depend on them. Leverage over effort.
Founder-dependent chaos → founder-independent clarity.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

We don't just teach leverage.
We live it.

New look. New site. Built on the Leverage for Growth method.

Launching next week. 👀

#LeverageForGrowth #NicheInControl #FounderIndependence

[Jesse P. Gilmore | Niche in Control @ControlNiche]

Your methodology belongs to your agency.
If your contracts don't say that, you may be giving it away.
Sharon Toerek, founder of Legal + Creative calls IP the most under-leveraged asset.
3 levers agencies don't pull:
Trademark strategy, copyright protection, the right language

[Jesse P. Gilmore | Niche in Control @ControlNiche]

Jesse chatted with Sharon Toerek, Founder of Legal + Creative.
Most founders spend years building their client list. Very few protect the brand.
A trademark increases the value of your agency over time.
At exit, the IP portfolio is just as valuable as the book of business.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

She knew the principle.
Work on the business. Not in it.
But as an owner everything feels critical.
So she started reclaiming her time.
Once she had that, she could finally see how the business worked.
That's when she doubled revenue in 6 months.
Comment REINVENT for more info.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

"My business doubled in 6 months."
Susan Fernandez. Epiphany Studio. Acquired in 18 months.
But this is what mattered most.
You have to be willing to be scared.
To see a future you could never imagine.
That's where reinvention starts.
Comment REINVENT & I'll send the case study.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

She got 3 weeks off when she had her baby.
One week her pay was docked.
That stuck with her.
So when she built her agency, she gave her team what she never had.
That's not a culture policy. That's a vision.
🎙️ Full episode with Laura Szczes here: https://t.co/SIkn68qlxe

[Jesse P. Gilmore | Niche in Control @ControlNiche]

She went to Europe with her daughter.
Her agency kept running.
Laura Szczes built that.
Hired smarter. Built a guidebook. Made onboarding measurable.
Took a couple of years.
Then operations felt plug and play.
That's founder independence. Not theory. Real life.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

Jesse sat down with Tony D’Urso.
Most agency growth programs teach one thing - marketing.
Delivery will figure itself out.
It won't.
Jesse calls it the revenue trap.
The fix is leverage first.
One unit of input. Ten units of output.
Client results that do your marketing for you.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

Jesse sat down with @TonyDUrso to share his journey into entrepreneurship.

It started with one client.
$15K → $100K a month. Nine months.
That became 500 agencies. The Leverage for Growth method. A book.

All built around one thing.
Removing founder dependence.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

"I want to sell in five years."
Here's the real math.
6–9 months to sell. Allow a year. 2–3 years of incentive payments after.

Build founder independence before the buyers show up.

Watch our interview with David Blois: https://t.co/oc3A897Ida

[Jesse P. Gilmore | Niche in Control @ControlNiche]

10 years ago: a handful of agency buyers.
Now: 700.

Earn outs are mostly gone. Deal structures have evolved.
But what buyers want, hasn't changed.

A business that doesn't depend on the founder.
That's the foundation.

🎙️ Watch the full interview: https://t.co/oc3A897Ida

[Jesse P. Gilmore | Niche in Control @ControlNiche]

His revenue doubled.
His hours dropped by half.
Same business. Different design.

Ryan was drowning in agency operations. We rebuilt how the business runs in 12 months.

Free case study breaks down every step.

DM me HALF and I'll send it to you.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

If your business stopped tomorrow… what would break? 🕕

Would your team keep moving?
Would decisions still get made?

Or would everything slow down… and stop?

This is what we call a single point of failure.
And for most agency founders, that point is themselves.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

A lot of agencies are still using models from 10–20 years ago.
Not because they work best.

Because they’re familiar.
The shift?

Focus on value, not time.

That’s better for you
and better for your clients.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

Most founders think growth means hiring.
But better systems change everything❗️

10 hours → 2 hours → automated
Same work. Less time. More capacity.

That’s how you grow without building a bigger team.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

We don’t use AI to replace people.

We use it to remove time-wasting work.

➡️ Job descriptions.
➡️ Hiring guides.
➡️ SOPs.

Simple input → structured output.
That’s how you build leverage.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

SOPs don’t get built because founders don’t understand them.
They don’t get built because they take too long.

So we changed the process.

Take a Loom video → turn it into an SOP in minutes using AI. 📝
No prompts. 95% accuracy.

That’s what leverage actually looks like.

[Jesse P. Gilmore | Niche in Control @ControlNiche]

If your work goes from 10 hours → 2 hours…
but you’re still charging hourly…

You didn’t lose value.

Your pricing model broke.

AI isn’t replacing agencies.
It’s exposing outdated models.

The shift is already happening:
Value > Time

[Jesse P. Gilmore | Niche in Control @ControlNiche]

The future of agencies is splitting in 2️⃣:

Execution agencies compete on cost.
Strategic agencies go upmarket and become true partners to their clients.

One competes on price. The other competes on value.
Which agency are you?

[Jesse P. Gilmore | Niche in Control @ControlNiche]

One client went from $15K/month to $100K/month in 9 months.
That's $800K in additional annual recurring revenue! 💰
That’s the kind of value that changes how pricing should be viewed.