Social media is a two-way street. Not only is it a way for organizations to reach their audience, it's also a way for their audience to engage with their favorite brands. Here's how to elevate your brand's presence on social media: https://t.co/TFwFg1vhpt
An infographic combines images and texts that work together to present an idea clearly. Made well, it both educates and increases audience engagement. Keep these things in mind when creating your next infographic: https://t.co/5wE3pwn3qL
Brand guidelines should inform more than just logo usage and branded visuals. It should also cover your brand's voice and tone. Answer these four questions to keep content consistent across your messaging platforms: https://t.co/j6IDhkkf3V
Are you producing content without considering your #SEO strategy? Here are SEO basics every content creator should keep in mind: https://t.co/4zLaSAR2v5
Are you using Google Search Console to inform your content strategy? This free tool connects to your website and lets you know which content is performing best and what search queries people are using to find your website.
Here's how to take advantage: https://t.co/4FOmgiDRMx
Determining the target audience for your organization’s message is critical for its success. You must figure out who has the most value to you.
Here's how: https://t.co/T1J6fdIJnE
It can be easy to get caught in a #SocialMedia routine that isn't actually serving your brand and your goals. Conduct a social media audit and make sure your strategy is working for you: https://t.co/vLRHyk4OMg
COVID-19 continues to put communicators in a tough spot as we're writing for an increasingly anxious and worn down audience.
Here are three ideas to keep in mind as you craft messaging amid an ongoing pandemic: https://t.co/5a3SOgq5r3
What are you trying to say? Who are you speaking to? What channels you are using?
Answering these questions serves as the starting point for an effective communications strategy.
Read more: https://t.co/n9gepmpXNh
The world is slowly reopening, but many journalists continue to work remote. Their changing schedules reflect a need for pitching efforts to change as well.
Here are some tips: https://t.co/ERF8tLkDhA
The video storytelling that’s emerged this year illustrates how video can be an effective crisis management tool.
Here are examples of companies that have harnessed creative storytelling through video: https://t.co/b8okbdAd6g
In today's business environment, communications professionals are releasing the majority of their messaging online. Content creators need to have a basic understanding of SEO to make sure that their content is found.
Learn more: https://t.co/4zLaSAR2v5
Communications is an ever-evolving field. Finding a good podcast is one way to keep up with the changes and learn about new tactics in our industry.
Here is a list of podcast recommendations for communications professionals: https://t.co/HLWqXTh3ML
A good brand style guide covers brand identity basics such as font, logo, and messaging guidelines to ensure your audience can continuously recognize your organization across all its assets.
Learn how to create your own: https://t.co/Wh0jYT3jax
Disney recruitment shared the same video across Facebook, Instagram, LinkedIn, and Twitter. While (mostly) well-received on Facebook and LinkedIn, the backlash on Twitter resulted in the video being pulled.
Takeaway: messaging isn't one size fits all. https://t.co/rtH6uKOnGC
Concerned about striking the wrong tone, many brands have fallen back on phrases that are now cliché.
"During these uncertain times", only 10 percent of people said they want brands to acknowledge COVID-19.
Read more (paid sub.): https://t.co/EQsmjylYJK