Andreas Wäldele

Improving conversions for 20+ Shopify Ecommerce stores

[Andreas Wäldele @ConversionDudes]

Shopify conversion rate dropped? Don't panic and start changing your store.

It's most likely bot traffic inflating your sessions.

Filter human vs. bot traffic inside Shopify analytics. You'll see how bad the problem is, and the REAL conversion rate.

No store problem. Just Bots

[Andreas Wäldele @ConversionDudes]

One layout change on a live furniture store:

→ Conversion +39.30%
→ Revenue/visitor +48.76%
→ Abandoned checkout −24.65%

We stopped hiding product images in a carousel and stacked them all on the page

In furnishing, images are the pitch. Same traffic, same product

[Andreas Wäldele @ConversionDudes]

Most stores guess their free shipping threshold. Don't...

Open your Shopify analytics, find your average order value, and set the threshold around it.

Too high = checkout friction.
Too low = lost AOV.

For this example we would set the treshold between $75-$100

[Andreas Wäldele @ConversionDudes]

Stumbled across this Shopify store yesterday 👇

Their upsell nails it, gets you to buy the whole fit. But the free shipping threshold is set too high, so even the full set lands short.

Convinced to buy… then hit with a shipping fee. Worst moment for friction. Most just leave

[Andreas Wäldele @ConversionDudes]

One layout change on a live furniture store:

→ Conversion +39.30%
→ Revenue/visitor +48.76%
→ Abandoned checkout −24.65%

We stopped hiding product images in a carousel and stacked them all on the page. In furnishing, images are the pitch. Same traffic, same product. 🧵👇

[Andreas Wäldele @ConversionDudes]

📈 Your path to more sales & conversions
https://t.co/7pcWuQ2hVb

📍 Location:
Homepage | https://t.co/oQYCrrL4pt

💡 Hypothesis:
For this test, we again wanted to know if removing a section turns out to be positive for conversions and overall sales.

[Andreas Wäldele @ConversionDudes]

For this test, we wanted to know if the Shop pay button has an negative impact on https://t.co/oQYCrrL4pt.

Hypothesis: The buttons actually is bad for sales in general. Purple is not a color used in the' store, which can distract/disturb

Click the first link in my bio !

[Andreas Wäldele @ConversionDudes]

See how a simple change pushed https://t.co/2WqfcXwFiR 's RVP by nearly 7%🚀

Claim your free Development hour:
https://t.co/3bnkQekqV8

[Andreas Wäldele @ConversionDudes]

See how a simple implementation pushed https://t.co/CuGcc1b799 RVP by nearly 7%🚀

Claim your free Development hour:
https://t.co/s53iTsNE00

[Andreas Wäldele @ConversionDudes]

@_antoniojewels_ Hi, can you write me a dm? you have yours turned off but a comment is too short. (You can delete the comment if you want)

[Andreas Wäldele @ConversionDudes]

My last A/B Test:
-Removing extra text🧾from product pages
-see if users capture main selling points

Idea💡
↳ Users read the information instead of just scrolling past it

The results:
✅ CR increased by 94.6%
✅ RPV increased from $0.7 to $1.27

Link to full post in my Bio

[Andreas Wäldele @ConversionDudes]

Successful A/B test:

Implemented collection navigation bubbles on📱for a fashion brand

It saves the visitor a click and shows the menu without clicking the extra click

Results:
➕39.51% more conversions
➕53% more revenue per visitor

Every Click a visitor is one too much❗️

[Andreas Wäldele @ConversionDudes]

Shipping🚢information significantly influences visitors' decisions about whether or not to make a purchase.

Especially for Niches where products are often bought as gifts🎁.

Unfortunately, many stores only provide shipping information at checkout or not at all.

[Andreas Wäldele @ConversionDudes]

Easy Conversion increase📈:

To improve the product page for this brand, I would suggest the following:

🥇he picture should automatically change to match the selection.

🥈Put the "Chat" button somewhere else, hard to change pictures (only on Mobile📱)

[Andreas Wäldele @ConversionDudes]

NEVER❗️send paid traffic to your Homepage❗️

Your users need to see👀what they expect.
If they see an image of a model wearing a dress🥻 then they should get redirected to that very product and be able to purchase it.

Directing users to your homepage is a waste of ad spend❗️

[Andreas Wäldele @ConversionDudes]

Does any shop owner struggle with conversion rates nowadays?

[Andreas Wäldele @ConversionDudes]

How to boost📈sales and retain customers for this brand.

🥇 Add a "Notify Me" button for sold-out products, letting visitors sign up for alerts.

🥈Place it below the "Sold Out" button to optimize space.

This fills the page gap and grabs buyers' attention for restocked items.