conversionlift

Daily insights on PPC and Analytics.

[conversionlift @conversionlift]

New to Google Shopping Ads?

We've written a detailed Google Shopping Ads guide for beginners, plus a few new posts coming soon! #googleads #googleshopping

https://t.co/fBQbfiwdvd

[conversionlift @conversionlift]

You'll need to have these conversions created in the first place, though - but you can repeat this process to create a lot of new custom columns.

[conversionlift @conversionlift]

Here's a quick tip for Google Ads beginners: you can easily create custom metrics to measure micro-conversions before a purchase takes place. A thread 👇

[conversionlift @conversionlift]

Simply type in whatever formula you want and hit "Save".

[conversionlift @conversionlift]

With the introduction of the latest Google Analytics 4 properties, how do we install Google Analytics on our websites? We've written about it here: https://t.co/AbAyIGJQrD

[conversionlift @conversionlift]

From the 12th of October, the 28-day click attribution model will be retired from Facebook. https://t.co/MqkSCAOBIy

[conversionlift @conversionlift]

We've just launched our Google Tag Manager series: two posts out now, a few more to come soon! https://t.co/Sfs7iZgOzV

[conversionlift @conversionlift]

https://t.co/aoKRFRJiPG This is a brilliant time-saving tip from @ClixMarketing. If you're reviewing placements for the GDN, use the importxml function on a Google Spreadsheet to see what each page is all about, without actually having to open it!

[conversionlift @conversionlift]

What are some of the custom metrics you're using on Facebook Ads?

Here are some of ours:

- RPC (revenue per click)
- Unique ATC ratio
- Conv. Rate
- AOV

[conversionlift @conversionlift]

Looks like Facebook just renamed the old "Shop Now" CTA to "View Shop". Guess it makes more sense from a user's perspective, although we would prefer having both options. #fbads

[conversionlift @conversionlift]

So true!

[The Nik Sharma Bot @SharmaBot]

rule #1 of modern advertising: the best ads don’t look like ads.

what works on social media is the OPPOSITE of what works on traditional media.

a $200 production > $200k production.

native, raw, shaky, timely, vertical and doesn’t require sound.

📲📸💰🔇

-@mrsharma

[Search Engine Hubbub @sehubbub]

Google testing new format for Headlines in top ad slots. Looks like Headline 1 is much larger than Headline 2. Doesn’t appear to be happening for lower ad slots outside of top 4 @rustybrick #ppcchat

[conversionlift @conversionlift]

You can still use post ID's from Facebook Dynamic Ads variations. Click "Facebook post with comments" as you normally would, and then click on the date of the post. You should now see the post ID in the URL. #facebookads

[conversionlift @conversionlift]

We've compiled a list of some of our most commonly used Google Ads scripts. What are some of your favourites?
https://t.co/bW3NF7kZzH

[Ads Alchemist @AdsAlchemist]

So true.....😂😂

[conversionlift @conversionlift]

Facebook under-reporting events... again. Weird thing is it's only happening on some accounts. Anyone?

[conversionlift @conversionlift]

We still use SuperMetrics for most of our accounts, but Adveronix is still a great tool to get started with Data Studio.

[conversionlift @conversionlift]

Here’s how you can build a Facebook Ads report on Data Studio without a paid connector. A quick thread.

[conversionlift @conversionlift]

If you had any trouble with this, you can read our full post on this here: https://t.co/zNp6dmOLgU

[conversionlift @conversionlift]

If you’re not familiar with Google Data Studio, you can also read our crash-course here: https://t.co/CGw7iECS8I