Pat Cooper

Digital Marketing Strategist. VP Programming @amatampabay. Photographer. SB Operator. 4x Marathoner. Let's Connect 👇

[Pat Cooper @patbcooper]

A huge thank you to everyone who joined us last night for @AMATampaBay’s All About Influencers: How to Find Them, Work With Them, and Be One event!

From marketers to business owners, it was great to see so many people come together to learn, share ideas, and make new connections.

A special thank you to our incredible panelists for sharing their insights, experiences, and practical advice on navigating the ever-evolving world of influencer marketing. Your willingness to pull back the curtain on what works (and what doesn’t) made for an engaging and valuable discussion.

Events like these are a reminder of how strong and collaborative the Tampa Bay marketing community is. Whether you attended to grow your brand, expand your network, or simply learn something new, we appreciate you spending your evening with us.

We can't wait to see you at our next event: Meet the Board Marketing Mixer at Thrive DTSP on June 17.

[Pat Cooper @patbcooper]

POV you shoot a surprise proposal over the weekend 📸

[Bob Cargill @thebobcargill]

Listen to this NEW episode of my podcast...

Personal Branding, Social Media and More with Alexa Bohling @alexabohlingg and Pat Cooper @patbcooper

https://t.co/NWlutwPJJL

[Pat Cooper @patbcooper]

No, really. Let’s put AI in everything.

[Pat Cooper @patbcooper]

Excited to celebrate another year at Pegasystems!

It's hard to believe how quickly time flies. Over the past four years, I've had the opportunity to grow professionally, work alongside incredibly talented people, and contribute to campaigns and projects that have challenged me in the best ways possible.

Grateful for the support, mentorship, and opportunities along the way — and excited for what's ahead!

[Pat Cooper @patbcooper]

And so starts the boom of AI-less search engines.

[Culture Crave 🍿 @CultureCrave]

Google announces it will now prioritize AI-generated answers in search results over human-written website articles

• Search will be centered around a reimagined ‘intelligent search box’

• Starts next Tuesday

(via @TechCrunch)

[Pat Cooper @patbcooper]

This is why the new Apple accessibility intelligence ad is winning the internet today.

[GregsGadgets @GregoryMcFadden]

These companies truly have no idea what regular people want

[Pat Cooper @patbcooper]

Thanks for having me @thebobcargill!

[Bob Cargill @thebobcargill]

Listen to this ridiculously awesome conversation I had earlier today with @alexabohlingg and @patbcooper about #PersonalBranding and #SocialMedia...
https://t.co/FnN9o0I9Fa

[Pat Cooper @patbcooper]

*cue Mariah Carey meme* It's tiiiiiiime

Google Marketing Live '26 is 24 hours away, where we'll be getting the latest across ads, AI & YouTube. A few predictions on what's coming for marketers:

More Predominant Ads Inside AI Overviews: Google will formalize and expand sponsored placements within AI Overview responses, with new eligibility requirements and reporting dedicated to that placement.

AI Video Ad Generation: Advertisers will be able to generate short video ads from a product URL or text brief using Gemini, lowering the barrier for brands that have no video creative.

Dynamic Search Ads Absorbed Into PMax: Google sunsets standalone DSA campaigns, folding the functionality fully into Performance Max as a targeting layer.

Smart Bidding Gets Predictive Signals: Expect new first-party signal integrations that let Smart Bidding factor in CRM data, loyalty status, and lifetime value.

Make sure you register 👇
https://t.co/FaEtVWsk7k

[Pat Cooper @patbcooper]

*shudders*

[Pat Cooper @patbcooper]

It’s never too late to start a candle business.

[☭Comrade Kat⚒︎ @nowwerevolt]

The only data centers we need

[Pat Cooper @patbcooper]

The current debate on the *temporary* Spotify logo is really making me miss old Marketing Twitter.

• The logo is a fun brand activation
• No, it doesn't look good on mobile 😂
• Yes, there should have been some extended activation in the app to make it make sense

[Pat Cooper @patbcooper]

Google actually has a chance on the Apple Watch now.

[Pat Cooper @patbcooper]

Listen, I ask GPT a lot of things…financial advice will not be one of them.

As someone who had their tax account hacked last year, I’m not hopping back in that boat.

[Pop Base @PopBase]

OpenAI has announced plans to let users “securely connect” ChatGPT to their bank accounts through Plaid.

The proposed intention is for ChatGPT to provide users with curated financial advice.

[Pat Cooper @patbcooper]

I'm excited to share that I’ve stepped into a new role as VP of Programming with @AMATampaBay!

After serving as VP of Volunteers, I’ve had the chance to work alongside an incredible group of marketers and community builders here in Tampa Bay—and I’m looking forward to taking that impact even further in this next chapter.

[Pat Cooper @patbcooper]

😂

[Marie Haynes @Marie_Haynes]

SEOs who are trying to manipulate AIO answers right now.

[Pat Cooper @patbcooper]

A new AI search guide on a Friday? Google knows we all work on the weekend, clearly.

TLDR
• AI visibility is becoming as important as traditional SEO visibility. Brands now need content that AI assistants can confidently summarize and cite.
• Ranking #1 matters less if AI Overviews answer the question before the click even happens.
• Google is rewarding clear, authoritative, “people-first” content, but really content that’s easy for AI systems to extract and trust.
•Citation optimization is becoming the next SEO battleground: marketers will increasingly care about whether their brand is referenced inside AI-generated answers, not just organic rankings.

https://t.co/IshtVfwisk

[Pat Cooper @patbcooper]

☝️Google Analytics will now be categorizing traffic with an “ai-assistant” medium when the referral source is identified as a recognized AI assistant.

This is genuinely going to be interesting to monitor and I fully expect this to be a new 'north star' aquisition pathway for most brands.

https://t.co/viKb9qpjeX