Conversion Bridge

Track Conversions from 60+ WordPress Plugins in 20+ Modern Analytics Platforms and 8 Ad Platforms

[Conversion Bridge @ConversionWP]

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[Conversion Bridge @ConversionWP]

Front-end forms built with @wp_acf's acf_form() can now be tracked by Conversion Bridge. These forms don't have a settings screen, so tracking is turned on with one small addition to the form's settings in your code.

https://t.co/bZHsGQaIg1

[Conversion Bridge @ConversionWP]

New in 1.17: a Google Consent Mode setting. With a cookie banner, choose Basic, where Google waits for consent, or Advanced, where Google loads right away and sends cookieless data until the visitor says yes. The doc spells out what goes to Google in each.

[Conversion Bridge @ConversionWP]

Conversion Bridge now tracks completed bookings from @bookingpress. Each appointment is sent to your analytics and ad platforms as a conversion, with no code, so you can see which ads and pages actually lead to bookings.

https://t.co/ZiXNXFHCnB

[Conversion Bridge @ConversionWP]

LinkedIn conversions can now be sent from your server with the LinkedIn Conversions API. Paste in a Campaign Manager access token, then Choose from LinkedIn creates the server conversion for you, attached to the same campaigns.

https://t.co/bZHsGQaIg1

[Conversion Bridge @ConversionWP]

Conversion Bridge now supports the @helpscout Beacon. It tracks when visitors open the Beacon, start a chat, or send a message, and those chats show up in the conversion journey, since a support question often comes before a purchase.

https://t.co/fCrGWMWh3D

[Conversion Bridge @ConversionWP]

Coupon Affiliates by @CouponAffs is now supported in Conversion Bridge. Affiliate sign-ups are tracked as conversions, and WooCommerce purchases carry the referring affiliate, even when the customer used a referral link and no coupon.

https://t.co/bZHsGQaIg1

[Conversion Bridge @ConversionWP]

New in 1.17: once Google Ads server-side is connected, every Conversion Label field in Conversion Bridge gets a Choose from Google Ads link. Pick an existing conversion action or create a new one, without copying a label out of Google Ads.

[Conversion Bridge @ConversionWP]

Conversion Bridge now supports HollerBox @hollerwp. Form submissions and button clicks in your popups are tracked as conversions, and you pick which popups count, so a newsletter opt-in and a sales popup can be measured separately.

https://t.co/bZHsGQaIg1

[Conversion Bridge @ConversionWP]

Conversion Bridge 1.17 is out with Google Ads conversions sent from your server as well as the browser, so ad blockers don't hide them. LinkedIn gets its Conversions API too, along with a Google Consent Mode setting and six new integrations.

https://t.co/bZHsGQaIg1

[Conversion Bridge @ConversionWP]

Thank you page tracking can't tell which form a lead came from when several forms share one page. Tracking with the form plugin sends the form name, the entry ID and the value you set. https://t.co/ScAb1IZVH3

https://t.co/ScAb1IZVH3

[Conversion Bridge @ConversionWP]

Google Ads and GA4 throw out duplicate conversions, but only if each one carries an order or entry ID. A plain thank you page view never has one, so every refresh goes through as a new sale. https://t.co/ScAb1IZVH3

https://t.co/ScAb1IZVH3

[Conversion Bridge @ConversionWP]

Thank you page tracking is everywhere because it's the easiest way to do it. Conversion Bridge is just as quick to set up and counts the actual form entry or order, once, with the value and customer details the ad platforms need. https://t.co/ScAb1IZVH3

https://t.co/ScAb1IZVH3

[Conversion Bridge @ConversionWP]

A thank you page view only tells you a page loaded. Refreshes, shared links, bots and your own testing all count as conversions and none carry an order value, so Conversion Bridge tracks with the form or store plugin instead. https://t.co/ScAb1IZVH3

https://t.co/ScAb1IZVH3

[Conversion Bridge @ConversionWP]

Hashed email, name, phone and address sent with each Meta event is what moves your Event Match Quality score. On WordPress that data is already in the form entry or the order. The full Meta Pixel setup: https://t.co/PxnAMUI23i

[Conversion Bridge @ConversionWP]

The cookie banner every regulator accepts: equal Accept and Reject buttons on the first screen. It gets a middle-of-the-road consent rate. Learn how the designs that get more accepts work, and why each is a gray area: https://t.co/VI5tnVycvb

[Conversion Bridge @ConversionWP]

The Meta Pixel on its own fires PageView and nothing else. Lead, Purchase, CompleteRegistration, Subscribe and Donate have to come from the plugin that saw the conversion. Here's how that works on WordPress: https://t.co/PxnAMUI23i

[Conversion Bridge @ConversionWP]

Google Consent Mode isn't the only one. Meta, TikTok, Microsoft Ads, and Clarity each have their own consent signals, and most cookie banners only send Google's. Conversion Bridge sends the rest for your banner. https://t.co/VI5tnVycvb

[Conversion Bridge @ConversionWP]

Meta matches pixel and Conversions API events by event name plus event ID. If the browser says Purchase and the server says purchase, dedup fails and every sale is counted twice. How to check for it: https://t.co/PxnAMUI23i

[Conversion Bridge @ConversionWP]

If you count on Google Consent Mode to fill in the visitors who decline your cookie banner, that only covers Google. Meta, TikTok, and the rest see nothing from those visitors. How to get more people to say yes: https://t.co/VI5tnVycvb

[Conversion Bridge @ConversionWP]

Installing the Meta Pixel on WordPress takes a minute. Getting it to fire Lead and Purchase from your forms and store is what lets Meta optimize toward buyers, and that is what lowers your cost per conversion. https://t.co/PxnAMUI23i