Everyone always talking about “talent density” in Silicon Valley when we really should be talking about how 80% of pretzels in America come from a small region of Pennsylvania
Saw some people ask if the end-of-series player salute to fans is standard, & yeah, it is.
What isn't standard is the whole crowd starting a Let's Go Flyers chant on their own, less than a minute after series end. Before the handshake line even started. That was unique & real.
I think the flyers bandwagon fans are way more pissed off than the people who ride or die for the team. Don’t wander in when they fight and claw their way into the playoffs and act like you know this team.
VEVO was the only reason YouTube didn't get sued out of existence in 2009.
Universal and Sony were ready to pull every music video off the platform. The labels argued YouTube was generating billions on their content while paying back almost nothing. Eric Schmidt's solution: let the labels build a parallel platform where they controlled the ad sales, the curation, and the branding. They called it Video Evolution. VEVO.
The deal was simple. Every "official" music video would route through a VEVO-branded channel. The labels owned the inventory. They sold premium ad slots that regular YouTube videos couldn't access, charging advertisers top dollar to run alongside Beyoncé instead of a random gaming clip.
The leverage was real. In 2010 when https://t.co/dqNjjTgbQ2 tried to renegotiate licensing, UMG pulled every Universal video off the site. MTV's online platform collapsed. The labels had figured out something the platforms hadn't priced in. The platforms needed the labels far more than the labels needed any one platform.
JustinBieberVEVO had 33.6 million subscribers. His personal YouTube channel had 4.2 million. TaylorSwiftVEVO had 27.3 million. Her personal channel had 2 million. The VEVO suffix marked the most valuable real estate on the platform.
Then YouTube counter-punched with Content ID. Every fan upload using a licensed song could now be monetized directly for the labels. By 2016, YouTube had paid labels over $2 billion through Content ID alone. The labels stopped needing a parallel platform to get paid. YouTube was already paying.
In 2018, YouTube started "consolidating" VEVO channels into Official Artist Channels. Artists could not opt out. The 33.6 million Bieber subscribers got auto-merged into a single channel without VEVO branding. https://t.co/sDEAF89gM6 shut down the same year, despite generating 25 billion monthly views.
The VEVO logo still sits in the corner of every official music video. That's the only thing left of the last time a record label cartel had real leverage over a tech platform.
.@JoelEmbiid’s story should be that he didn’t start playing basketball until high school & became one of the best & most skilled players of all time.
But your tweet was spot on. If people truly knew what Joel has played through, they would appreciate him even more.