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Increased adoption of generative AI in marketing along with AI-powered search is changing the ‘search and content landscape’. What does this mean for content optimisation? This article provides some interesting insights: https://t.co/X1UH0T6fgd
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Are AI tools capable of generating high-performing, technical B2B content? We’ve done some testing, and reveal all in our latest blog: https://t.co/RBM1jp5gun
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To increase brand awareness, combine your PR and digital marketing strategies. But how do you do this effectively? This Newsweek article provides some helpful tips: https://t.co/wwdFv23615
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Building trust through content is largely what B2B marketing is all about. This Forbes piece provides insights into how to start building – or rebuilding – trust through content: https://t.co/yfAncv156T
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The B2B podcasting landscape is evolving fast. This MarTech article looks in great detail at the scope of podcasting today and how you can turn podcasting to your advantage: https://t.co/31e2nwWG8J
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Generative AI has the potential to transform how marketers run campaigns, but B2B CMOs will need to know where it can have the best impact. This Forbes article highlights how to adopt generative AI for success: https://t.co/cl4xWLrDeX
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What are the pros and cons of using AI tools to generate marketing content? Our latest blog takes a closer look: https://t.co/D4QIkoRgfJ
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B2B brands can future-proof their SEO/content strategies by looking beyond Google to other platforms and customising content to those platforms. This Search Engine Journal articles explains why: https://t.co/904hzSAgst
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Do you use customer testimonials to help drive sales? This Forbes article suggests how to use testimonials effectively, alongside other marketing strategies: https://t.co/PerCPbFkPI
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Is there a case for evolving your search engine optimisation strategy to one that focuses more broadly on ‘organic optimisation’? This Search Engine Journal article explains why you should: https://t.co/Zau4izoNpz
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Deloitte Digital's latest content research is eye-opening. It explores how generative AI is already transforming content creation and how brands/marketers can adopt it successfully: https://t.co/S66as0I5G9
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Finding it hard to keep up with all the updates made to search? This definitive 'state of search' guide from SEMrush should clarify the changes and updates, and help guide your content and SEO decisions: https://t.co/GSmB7wCZmK
#Content#Copestone#SEO
What might Google’s generative AI-powered search experience, or SGE, mean for your website’s organic traffic and content? We explore this in our latest blog: https://t.co/DXF62U4ax9
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How successful is your social strategy? This MarTech article highlights how leading B2B brands approach social media successfully – and what you can learn from them: https://t.co/CBDFqOYtuJ
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Google's latest Helpful Content system update alters AI and third-party content guidelines. To learn what these updates might mean for you, check out this Search Engine Journal article: https://t.co/vPrB293yrM
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Do you use stock imagery? This article from DevPro Journal offers some good tips on using stock images effectively in content marketing: https://t.co/zltH15m7l6
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‘Authenticity in marketing means that businesses using AI need to stay true to their brand's values and promises.’ This Reader’s Digest article raises an interesting question about integrating AI in marketing and ethics: https://t.co/ijh3LKrJf2
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If you're using social media to reach different audiences in different time zones across multiple channels, automation is key. This Spiceworks article explains how to automate for success: https://t.co/2YklwVpRMz
#socialmedia#marketing#Copestone