John Cole

B2B Copywriter - Specializing in technology, software and aerospace.

[John Cole @CopyEngineer]

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[John Cole @CopyEngineer]

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[John Cole @CopyEngineer]

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[John Cole @CopyEngineer]

@BBGreatMoments No one has mentioned Roberto Clemente? Lifetime .317 average.

[John Cole @CopyEngineer]

Recent research has found that 36% of marketers get their best content marketing results from case studies. But what many marketers don’t realize is how much more mileage they could get from their customer success stories by reusin…https://t.co/NOMe9ekOdF https://t.co/79t0U15UFQ

[John Cole @CopyEngineer]

A recent case study blunder made me realize that companies sometimes want to tell customer stories their prospects aren’t interested in hearing. Here’s how I make sure that won’t happen again: .

#casestudy #casestudies #customers…https://t.co/y1b8rOiu5X https://t.co/KygubJc7Y7

[John Cole @CopyEngineer]

When it comes to purchasing complex technology, business decision-makers rely heavily on their engineers. Check out our guide to influencing this highly skeptical audience:
https://t.co/VNhqVpB32B

#whitepaper #contentmarketing #marketingtoengineers #cont…https://t.co/LID9jbhBDI

[John Cole @CopyEngineer]

Do your white papers consistently deliver the results you need?

Some 93% of marketers surveyed have had at least one that didn’t. Often, the reason is inadequate planning.

This new white paper will help you make sure your next white paper project will…https://t.co/GSSVIiHFvn

[John Cole @CopyEngineer]

How can you determine the right time to ask a customer to participate in a case study project? I offer a few suggestions in my latest blog post:

#casestudy #casestudies #successstory #successstories #content #contentmarketing https://t.co/edqTU6dUj8

[John Cole @CopyEngineer]

If you want to increase downloads by 50 to 100 percent, there is one thing that you must leave out of your white paper’s title. Discover what that one thing is here: https://t.co/iSs8GWMxkr

#whitepaper #whitepapers #contentmarketing https://t.co/zqrB3b2mcA

[John Cole @CopyEngineer]

Want an effective framework for marketing to engineers? Check out my white paper: https://t.co/VNhqVpBAS9

#whitepaper #contentmarketing #marketingtoengineers #content #engineers https://t.co/oh4G8CS7YC

[John Cole @CopyEngineer]

Why do white paper campaigns so often fail to meet their objectives? Often, the reason is simply this: failure to plan. The solution to this problem? The White Paper Plan: https://t.co/MsftuyBu9c

#whitepaper #whitepapers #content #contentmarketing https://t.co/EZM4VSQUPE

[John Cole @CopyEngineer]

Technology marketers often fail to get the results they desire from white paper campaigns. Discover the five most common causes of tech buyer disappointment in white papers: https://t.co/iSs8GWMxkr

#whitepaper #whitepapers #contentmarketing https://t.co/I7wt3izEzy

[John Cole @CopyEngineer]

#WPMOYChallenge @CamHeyward

[John Cole @CopyEngineer]

Gaining customer approval for a case study can be tricky. Occasionally, even if you've carefully laid all the necessary groundwork, things can still go wrong. My latest article examines three common roadblocks to case study custome…https://t.co/XrkbT4ZDbh https://t.co/FVOjmKts8x

[John Cole @CopyEngineer]

The success of a case study project often hinges on gaining your customer’s approval to use their name in the story. It pays to do this quickly, as situations can change rapidly in your customer’s organization. This six-step proces…https://t.co/4hc8XFY7ta https://t.co/Qg0WG631jo

[John Cole @CopyEngineer]

If a big-name customer achieves outstanding success with your product, you want to tell the world. But it can be difficult to get customers to participate in case study projects. This five-step process for gaining customer buy-in a…https://t.co/YhQRiksdgs https://t.co/CszLhEeXpr

[John Cole @CopyEngineer]

What surprising mistake is also the most common one marketing managers make when planning a case study project? Learn the answer to that question and more in this article:

#casestudy #casestudies #customerstories #successstory #successstories https://t.co/NsBlANvzwf

[John Cole @CopyEngineer]

Marketers’ content arsenals have expanded significantly over the past 15 years or so, but white papers remain highly effective. Here are five big reasons why:

#whitepaper #whitepapers #content #contentmarketing https://t.co/ReAfdxNTCI

[John Cole @CopyEngineer]

62 percent of technology marketers say their biggest challenge is creating engaging content for engineers. This new white paper can help with that: https://t.co/VNhqVpB32B

#whitepaper #contentmarketing #marketingtoengineers #content #engineers https://t.co/NjovqWhgtQ