Jon • Copy Secrets ✒️

Sharing winning tactics from my years copywriting inside giant corps and a FAANG. On a quest to write my own escape from 9-5. Come with me.

[Jon • Copy Secrets ✒️ @CopySecrets]

People aren't reading your content.

They're skimming it. They scan and skip.

Your readers use visual heuristics to save time.

Here's how you can write content to beat the skip:

🧵

[Jon • Copy Secrets ✒️ @CopySecrets]

@liftyourmind Yes. The validation you get from somebody saying "oh good for you!" can actually prevent growth

[Jon • Copy Secrets ✒️ @CopySecrets]

@MoneyJrod Treat investing like a slow cooker: set it and forget it 🍗

[Jon • Copy Secrets ✒️ @CopySecrets]

@MindHaste The best good deeds are the ones you make when nobody's looking.

[Jon • Copy Secrets ✒️ @CopySecrets]

@MindAmplifier_ @mindsetofstoics Yes. Put another way: do you want to be "right" or do you want to be happy?

[Jon • Copy Secrets ✒️ @CopySecrets]

@TheAlphaThought Yes. I never want to stop working. But I want to work on my terms: holding a cold beverage on a warm tropical evening.

[Jon • Copy Secrets ✒️ @CopySecrets]

@mindsetofphilos Momento Mori. And Momento the movie, great flick.

[Jon • Copy Secrets ✒️ @CopySecrets]

@stephencfu Give an unsolicited, genuine compliment without hoping for anything in return.

[Jon • Copy Secrets ✒️ @CopySecrets]

@SaveYourSons I don't time to read this meme; too busy thinking about the Roman Empire

[Jon • Copy Secrets ✒️ @CopySecrets]

@_IAmJTG Yes, most modern high-paying jobs really come down to "giving good meeting"

[Jon • Copy Secrets ✒️ @CopySecrets]

@OwnFoundations Yep, when it comes to investing, either take out the emotion, or take out your money.

[Jon • Copy Secrets ✒️ @CopySecrets]

@Copywriting_Dad The only person you can change is yourself. Treat all others as NPCs.

[Jon • Copy Secrets ✒️ @CopySecrets]

Learn something from this thread?

Repost the top tweet! (Or retweet the top post?) 🐦

And for more content like this, follow me:
@CopySecrets

[Jon • Copy Secrets ✒️ @CopySecrets]

As a young writer, you need time to work on your portfolio and your following.

But you need $$$ now.

You could do a lot worse than apply for a job as a Content Designer at a big corp.

Entry level 75k+, often full-remote (especially in tech)

Here's how to get the job:

/2

[Jon • Copy Secrets ✒️ @CopySecrets]

Yes, one day, you'll make $20k/month on X

Me to, I hope!

Let's grow together 😎

But until then, take advantage of a big fat corporate paycheque and free dental.

/8

[Jon • Copy Secrets ✒️ @CopySecrets]

@WritersRelief Yes. Reading your old writing samples is a great way to get injured from cringing.