Copy & Coffee

☕Content tips for startups & wannabe founders☕ | Join the waiting list to get the full set of free action plans🦄

[Copy & Coffee @Copy_and_Coffee]

@that_igor_ A series 😈

[Copy & Coffee @Copy_and_Coffee]

@dmschetnikovich Dima, kurwa, ja pierdolę

[Copy & Coffee @Copy_and_Coffee]

@mustafacann21 @dmschetnikovich к сожалению именно так это и выглядит. Некрасиво

[Copy & Coffee @Copy_and_Coffee]

How do I plan to experiment?
What tools will I use?
How will I grow?

💡Even a little bit of strategy will bring you ahead.

[Copy & Coffee @Copy_and_Coffee]

Before you start creating content & publishing posts

Ask yourself these questions👇

What’s my goal?
Who is my audience?
What value am I bringing?
Why am I building an audience?
Is there a product that I will launch soon?
What are my monetization plans?

[Copy & Coffee @Copy_and_Coffee]

The only difference is in the target audience - it’s not your customers, it’s investors.

[Copy & Coffee @Copy_and_Coffee]

What is the key to catching investors attention?🤔

For startup founders the easiest way is to create an eye-catching pitch deck.👈

Let’s talk on what exactly must be in your pitch deck copy.

[Copy & Coffee @Copy_and_Coffee]

🐲Your team and contacts - make it a little bit transparent

Sounds familiar, isn’t it?

Especially if (and by if I mean necessary) you need to keep your copy short and simple, the whole pitch deck reminds you of a landing page. 👈

[Copy & Coffee @Copy_and_Coffee]

🐲Don’t be generic
Create a sense of urgency

💡Join now for 50% off
💡Register for half-price today only
💡Close the first deal in minutes

[Copy & Coffee @Copy_and_Coffee]

On social CTAs don’t matter as much.

But for landing pages, you need to work these fellas hard.

Why?

Because after you shared the value of your product or service with the audience, you need to convince them to make the next step.

[Copy & Coffee @Copy_and_Coffee]

🐲Don’t be generic

Avoid these “join the waiting list”, there is no value under this message.

Instead, put
💡Get access to X
💡Grab X
💡Try X among the first / for free

[Copy & Coffee @Copy_and_Coffee]

Dig deeper to answer the real question - what makes this service really important to the audience?

Then you can come up with a headline that is spot on:

💡Switch your career to something that really drives you

[Copy & Coffee @Copy_and_Coffee]

One quick tip for writing headlines👇

Think customer first.

There must be a value behind your headline for the audience.

The description of the product is not enough.

To add value, always ask yourself a “So what?” question. 👈

[Copy & Coffee @Copy_and_Coffee]

For example, you’re aiming at professionals who seek to change careers with such headlines:
🐲Test drive your new job by trying it in real life
🐲Discover Your Dream Job by Experiencing It

You discovered your dream job, so what? You've tested it, so what?

[John McTavish @John__McT]

Who's gonna conquer short-form video first?

@that_igor_ with his new youtube channel or @Copy_and_Coffee with her new tiktok?

#Shipitandsipit

[Copy & Coffee @Copy_and_Coffee]

It will help you to
😎get to the core of your client's problems faster 🔥find the better solutions for existing problems 💡get more ideas outside of your general bubble

Being observant = more opportunities.

[Copy & Coffee @Copy_and_Coffee]

Are you an observant person?

If it’s not your strong point, try to listen and look more and talk less.👈

While being silent you pay more attention

🐲to people’s body language
🐲things said and not said by others
🐲the general vibe in the place