This week, we go in depth. We talk about ...
- how I will hit 3M hits a year for @copyblogger
- how @damn_ethan is working to do 1M hits A MONTH for @HamptonFounders
- why I think SEO is the best way to build an audience
https://t.co/SdtiykQxfI
System for building a personal brand:
- 15 minutes engaging in your niche
- 15 minutes creating content
- 15 more minutes of engagement
- Repeat 5-7 days a week
Engagement builds your network and early followers.
Content builds trust and followers later.
Simple and effective.
Three great copywriting books:
1. Scientific Advertising by Claude Hopkins
2. Ogilvy On Advertising by David Ogilvy
3. Cashvertising by Drew Eric Whitman
Which ones are your favorites?
$100 Client:
"Please check in with me every morning at 10:00 AM to make sure we're on the right track, and if we're not, I will withhold payment."
$10,000 Client:
"Invoice paid. Let me know when you're done. Can't wait to see it!"
It doesn't matter how good you are at writing.
If you can't stay off your phone for 30 minutes, you won't succeed.
To master the writing game, master yourself.
High-engagement post idea:
Start with a question (e.g. Want to create content every day?).
Then mention the name of your system (e.g. Then try my 3-3-3 system:).
Then explain the system.
Question = Attention
System = Interest
Process = Value
Simple and effective.
Like this post?
Then you'll love our free weekly podcast that deconstructs the success of writing-based brands.
Click below to check it out:
https://t.co/aHiz6fIHv7
How to become a writer for $0:
1. Write in Google Docs
2. Publish on social media
3. Send emails with Substack
4. Use Substack's landing page
5. Get clients through cold outreach
6. Sell info products on Gumroad
You can start without spending a dime.
No excuses.
Like this post?
Then you'll love our free weekly podcast that deconstructs the success of writing-based brands.
Click below to check it out:
https://t.co/aHiz6fIHv7
Writing Tip:
Start stories in the middle or at the end.
"I become a writer in 2012." is a weak intro.
"My blog generated $1.3 million in 2022" is much stronger.
Start at the middle/end, then continue with the beginning.
You'll hook more people that way.