Louisa Dennis

Freelance copywriter and content editor. Fuelled by Old El Paso Fajita Dinner Kits.

[Read Me @ReadMeLKP]

REAL crisps use some great copy on their packaging.

[John Espirian @espirian]

Tips for writing effective headlines:

📕 Start with 'How to'
📙 Use numbers
📗 Use questions
📘 Front-load your keywords

In the long-term content game, sensible beats scandalous.

https://t.co/ordRLL5iUC

#UnclogYourBlog

[Ogilvy @Ogilvy]

How Brands Use Color
#MakeBrandsMatter

[Read Me @ReadMeLKP]

Billboards to launch Google Voice.

[Sarah @SarahDuggers]

Omg who made this masterpiece?

[Read Me @ReadMeLKP]

Great brand writing on these Innocent Smoothies labels.

[Read Me @ReadMeLKP]

Lots of wonderfully written posters for The Economist. Happy days.

[Read Me @ReadMeLKP]

Home page and clever use of Twitter for Snickers.

[Read Me @ReadMeLKP]

When writing copy you *have* to understand what your audience. What are they thinking about (hopes, dreams, fears, concerns...)? These Timberland show what we mean.

[Vikki Ross @VikkiRossWrites]

No one‘s ever written great copy in an Excel spreadsheet #longliveWord

[Read Me @ReadMeLKP]

A campaign for WH Smith from the 1990s. Lovely writing.

[Read Me @ReadMeLKP]

Barnardo's absolutely brilliant 'F**k off' ad.

[Read Me @ReadMeLKP]

Copywriting goals. Swiss Life campaign.

[John Espirian @espirian]

Stephen Hawking used simple words to teach us how the universe works.

One of the great communicators of our time.

[BARRY @ClareBarry]

I wrote another one. This time it's about coming up with ideas. As always, I apologise in advance. https://t.co/GuNnlbjFdZ

[Read Me @ReadMeLKP]

Carrier bag design for Waterstones book shops. 'Words cannot do justice...'

[Read Me @ReadMeLKP]

Wonderful copy-only campaign for Timex.

[Read Me @ReadMeLKP]

Great writing in this VW Up! ad: 'This car can help you attract women'.

[Tim Brannigan @tim_brannigan]

Worst Sequel Ever etc.