People say they want to be an entrepreneur, but won’t talk to strangers.
People say they want love, but won’t go on any dates.
People say they want success, but won’t make any sacrifices.
Wanting is easy. Doing is hard.
America is the most broke “rich” nation.
We’re full of:
- Six-figure earners who live paycheck to paycheck
- Lottery winners who go broke
- Celebrities who file for bankruptcy after earning hundreds of millions
People here literally finance their DoorDash orders.
There’s a reason for that...
A stat from the American Psychological Association shows 33% of millennials fear debt more than death or war.
We're sedated by subscriptions, financed burritos, maxed-out credit cards, and minimum payments.
The paradox here is the same tool (money) that holds people back can also build them up - if more of us just understood the game.
Over the years, we've heard from thousands of people about their relationships with money.
They always fall into one of three categories:
- The Fling: Cash in, cash out, no discipline
- The Toxic Dependency: High earnings, endless debt, constant anxiety
- The Disciplined Partnership: Designed to compound over time
Most of our fiscal problems stem from the fact that people were never taught the first principles of money.
Without them, you end up on a monetary treadmill. What most people call the rat race.
And in the rat race, every raise is matched by a new expense, and every windfall is canceled by new debt.
The faster you run, the more exhausted you get, but you never seem to get ahead.
And you're too busy trying to keep up to find a way off the treadmill.
We’ve been trained to think money is about luck or hustle.
But at its most basic level, it's about flow, which brings me onto 2 important points:
1. The Consumption Trap
Ask 10 people to define money and you'll get 10 variations of "it’s a medium of exchange."
A better way to think about it:
Stored value.
You trade money for something because you believe the value of that “thing” equals or exceeds the value of the dollars you gave up.
That's why it's weird when someone says money is the root of all evil.
Money itself isn't good or bad.
It only reflects the choices we make with it.
The same $100 can buy drugs or fund your kid's future. The medium is the same. The outcomes are wildly different.
Early on, most people's financial lives are defined entirely by what goes out: consumption.
Managing the consumption trap is not easy, but it doesn’t require genius.
It’s really just three things:
- Face the numbers (journal your expenses, fight the Ostrich Effect)
- Control the flow (budget, live below your means)
- Build a buffer (3-6 months emergency fund)
All of this is the bare minimum.
But while controlling your consumption is absolutely necessary, it rarely makes you wealthy.
The online financial world worships the monastery of subtraction.
Turn on your computer and you’ll see entire cultures designed around consumption habits: FIRE. DINKs. DINKWADs.
Every guru is telling you to skip Starbucks and cut the cord.
It's wise advice, but the truth is even if you cut your spending to $0…
The best-case scenario is you'll still be broke - just more slowly. Which brings me onto my second point (how wealth is actually created):
2. Production
Obsessing over saving more and spending less is like playing defense.
Only offense wins championships.
Production is simple to describe, hard to execute. It requires you to:
- Identify a problem
- Create a solution
- Deliver that solution at scale
Cutting a latte might save you $5 here and there.
But solving a problem for 1000s of people and owning the business that delivers the solution could make you $5 million.
At the end of the day, it doesn't matter if you own the whole pie or just a slice.
What’s important is that you own SOMETHING that produces value non-linearly.
A business. Equity in a franchise. Stock in your company.
Ownership captures value in ways a paycheck never can.
The rat race is real.
But you don't escape it by running faster on the same treadmill.
You escape it by changing the path you’re on entirely.
Something is seriously wrong here:
For the first time in history, a NEW home in the US costs $33,500 LESS than an EXISTING home, per Reventure.
Not even June 2005 saw such a large gap, right before the 2008 Financial Crisis.
What is happening? Let us explain.
(a thread)