Pat Corkery

[Pat Corkery @CorkeryPat]

Linford Christie's Puma contact lenses during the 1996 Olympics are an example of AM because the event was sponsored by Reebok #sthm3224

[Pat Corkery @CorkeryPat]

The NBA Cares initiative is an example of CR intended to reach the communities NBA teams play in #sthm3224 https://t.co/X6ApuREhhk

[NBA Cares @nbacares]

As part of National #RebuildingMonth, #TBT to @NBAAllStar in New Orleans with @RebldgTogthr!

[Pat Corkery @CorkeryPat]

@delightyy Bleacher Report's Team Stream app is perfect for this #sthm3224 #group2

[Pat Corkery @CorkeryPat]

Ideally I use social media as a second screen to follow along with injury updates and things of that nature #sthm3224 #group2

[Pat Corkery @CorkeryPat]

I typically only use social media as a first screen experience if I can't actually watch the game #sthm3224 #group2

[Pat Corkery @CorkeryPat]

@TyEiseman The interpersonal interaction is definitely lessened when everyone is on their phone #sthm3224 #group2

[Pat Corkery @CorkeryPat]

Fantasy sports are so prevalent today that seemingly every story has a fantasy angle #sthm3224 https://t.co/AILzUhi2iQ

[Pat Corkery @CorkeryPat]

@TyEiseman I know this bracket caused a lot of controversy among me and my friends #sthm3224 #group2

[Pat Corkery @CorkeryPat]

In a bracket challenge I am in with friends, I am motivated by social camaraderie, money, and bragging rights #sthm3224 #group2

[Pat Corkery @CorkeryPat]

@dr_marshmallow It'll also be interesting 2 see how leagues leverage threat of digital platforms in negotiations.Could lead 2 even bigger TV deals #sthm3224

[Pat Corkery @CorkeryPat]

ESPN's Tournament Challenge gives a grand prize of a trip worth over 19k which taps into the desire to win money #sthm3224 #group2

[Pat Corkery @CorkeryPat]

The PGA Tour will use Skratch TV to communicating their message to younger viewers via online streaming #sthm3224

[Pat Corkery @CorkeryPat]

Kevin Durant's announcement that he was signing with the Warriors was proactive. He broke the news before anyone else could #sthm3224

[Pat Corkery @CorkeryPat]

The Capital One Match Madness Bracket Challenge is an example of activational communications #sthm3224

[Pat Corkery @CorkeryPat]

An example of a value-added promotion was Bud Light's "Super Bowl Tickets for Life" sweepstakes https://t.co/jswKRhTARd #sthm3224

[Pat Corkery @CorkeryPat]

@tuf04736 @STHM_tuf19315 @justforclass__ Hopefully there's enough fan backlash to stop this. Ads on jerseys are an eyesore #sthm3224 #group2

[Pat Corkery @CorkeryPat]

@ColinFafara agreed. The Uninterrupted series is another great example of athletes giving fans glimpses into their life #sthm3224 #group2