Corrado Coia

The YouTube Guy

[Corrado Coia @CorradoCoia]

Even the best video can fail without a good title.

Save this for reference, then mix and match these 9 elements to create your next YouTube title.

9 elements that create unbeatable YouTube titles in 2025 (with examples)🧵

[Corrado Coia @CorradoCoia]

Honestly, stop stressing about the YouTube algorithm. There are much easier things to focus on that’ll make YouTube actually work for you.

I had a deep conversation about YouTube knowledge with Robert Randall a bit ago. It really reinforced to me how simple the new YouTube strategy really is.

Good thing is that the convo was recorded, and you get it here on the @STORYHIVE channel: https://t.co/i0AzyCUvqr

[Corrado Coia @CorradoCoia]

@torontomario @ChrisPirillo this is correct.

[Corrado Coia @CorradoCoia]

I talk more on if TV is a good fit for digital creators, discovery versus distribution, and how broadcast deals can affect who owns the content, on the full podcast here https://t.co/pRQeiRl10D

[Corrado Coia @CorradoCoia]

Creators often confuse these two words: discovery and distribution.

There's a difference.

Discovery is how new people find you.
Distribution is how your content gets delivered.

YouTube, TikTok, and all the other media and social platforms are the best discovery tools in the world. You’re in front of everyone, every day, instantly. No barriers.

Where in broadcast TV, discovery is controlled by people and budgets. You don’t control it. But broadcast comes with new and unique opportunities. A new environment to succeed in.

That doesn’t make one better than the other. It just means you need to know the game you’re playing.

👉 Use digital for discovery. Explore TV for distribution into new audiences and opportunities you could never reach alone.

Scott Benzie and I dive deep into this topic of creator distribution and discovery on TELUS STORYHIVE First Frame Podcast with Jennifer Park and Cameron Zinger.

[Corrado Coia @CorradoCoia]

10/10 pitch. No room for improvement.

[Corrado Coia @CorradoCoia]

@JustCanadianGal @JJ_McCullough I'm pretty sure he was being sarcastic.

[Corrado Coia @CorradoCoia]

@YouTubeInsider @YouTube @tdd Thank you for listening! I appreciate you and all the work you do for creators. 💪

[Corrado Coia @CorradoCoia]

@ItzEjR @jessetc_gaming @BundunLive @YouTubeInsider @YouTube @tdd This.

Also brands will look at the ratio of views to comments, and views to link clicks. Both will go down now.

[Corrado Coia @CorradoCoia]

@NZxCAMPBELLxNZ @YouTubeInsider @YouTube @tdd

[Corrado Coia @CorradoCoia]

@RgjRunner @YouTubeInsider @YouTube @tdd Noooo... I hate to see it.

[Corrado Coia @CorradoCoia]

@RgjRunner @YouTubeInsider @YouTube @tdd Yeah.. I've seen that too. It's a hard business.

[Corrado Coia @CorradoCoia]

@RgjRunner @YouTubeInsider @YouTube @tdd But, as it reads, this could make bot views worse since views will be counted immediately upon initial play.

[Corrado Coia @CorradoCoia]

@RgjRunner @YouTubeInsider @YouTube @tdd They should already be doing that. However, it can always be improved as the bots get more clever each day. It's a very real problem. They audit millions of signals that lead to the views, but I wish it was better. (I'm sure YouTube thinks the same too)

[Corrado Coia @CorradoCoia]

Yes, very.

Creators, brands, and broadcasters don't compare them as apples to apples. The algos are different, the interface is different, the content is different, they mean different things, companies on them have different ROIs.

We all want success on each platform, but we want
true success, not inflated numbers. We want numbers that mean something that we can learn from and act on. Numbers that convert to sales or signups or memberships. Not inflated numbers that look cool and get then dismissed as being inauthentic by brands and creators alike.

I've seen countless times creators and brands say 3 seconds on mute doesn't count as a view, and dismiss it entirely. Because it's not a view.

Brands and creators also value ratios, like number of views to comments. That's important. That means something. Brands look for that. That's about to get destroyed. Getting 1 million views and having 20,000 people click on the affiliate link means something valuable to the creator and the brand monitoring the sponsored video. Getting 2 million and still having 20,000 clicks means something very different.

A view represents when audiences watch something, not look at it as it passes by their screen. That's an impression. We have that metric.

This is a reset back to the 301 view days when a page load counted as a view. There's a reason that was removed.

Don't let YouTube celebrate inflated numbers as success.

Yes yes, I know that CTR and CPM and all the other metrics will be counted and computed from Engaged Views, which only futhers my point. Engaged views are views, everything else is an impression. As Tom used to say: keep it real. And as YouTube still says: keep it authentic.

[Corrado Coia @CorradoCoia]

@YouTubeInsider An engaged view is a view.

Everything else is an impression.

We have that metric already.

[Corrado Coia @CorradoCoia]

⚠️ There's a genius livestream happening RIGHT NOW.

The livestream is only of director chairs. Every so often, the camera pans over to show another chair with another name on it. It's a cast announcement for Avengers: Doomsday.

5 things stand out on why this is working so well (currently well over 125k concurrent viewers and growing).

1) It's hyper-optimized for passive viewing, which equates to long watch times.

2) A basic audio hum plays on the stream, which is easy to have in the background without distractions or the need to mute the stream.

3) Audio cues of when the audience needs to pay attention are created by swelling up music that best fits the cast member they're about to reveal.

4) This combination creates intense and quick hype moments of audiences rushing to guess the name of the cast member before the chair is revealed.

5) Comments are on fire, with audiences celebrating the cast while speculating on who will be next.

Get in on the action here: https://t.co/FSY8aC91p5

More next time.
✌️

[Corrado Coia @CorradoCoia]

@FortierMorghan I already increased my vinyl listening. I saw a bluetooth cassette player last week and I wish I bought it. Instant regret.

[Digital First Canada @DigitalFirstCan]

Hey Vancouver Creators, we're coming!

After three successful consecutive editions in Toronto, we're bringing the Digital First Canada Summit to Vancouver on April 25, 2025 at TELUS Garden.

Early bird tickets now on sale.

[Corrado Coia @CorradoCoia]

There's an effect to your advice that you might not be seeing.

"Go to a doctor" is a very different blanket statement than "most depression is caused by self esteem." If you're sick, you should go to a doctor. Work with them to find actions to solve the problem. Either physical, mental, or both.

An interpretation of what was posted is "Solve your self esteem issues by becoming a supermodel, then you won't be depressed anymore."

If a person looks at fashion magazines and feels like they will never be as beautiful as the models in there, the wrong way to help them is by saying "become the model, then you won't have self esteem issues anymore." If they then become the model, they'll just be a model with self esteem issues. It'll appear in other areas (my hair is not as good, my teeth will never be...)

Self esteem comes from the inside. Not outside.

The issue I'm seeing is saying "you can solve your self esteem by becoming Ken" is as problematic as saying "you can become beautiful by becoming Barbie."

Combining everything it can read like: you won't be depressed or have self esteem issues if you're a model with friends and money. Which, ironically, causes the same self esteem issues that someone would experience by looking at fashion or celebrity magazines.

I agree with the root advice you're getting at though. Working out, hobbies, and time with friends can always be helpful and can be a way to help tackle depression in some cases.

Depression and self esteem can't be solved by accountability, good looks, friends, and money.

Nothing wrong with giving the advice of: working out can help depression - and if it didn't help, at least you'll be more fit.

That wasn't the message in the original post.