Courtney Littlejohn

Content Strategist + Marketing + Communications + Brand & Digital Expert.

❤️'s people-based marketing.

I help companies create smarter content.

[Courtney Littlejohn @CourtneyLittlej]

@canva Not today sadly. Love Canva though!

[BETTY @betty_nft]

Reminder: ‘overnight success’ is more often than not preceded by like 10+ years of hard work.

[Julian Cole - Strategy Tips @juliancole]

With brand archetypes the most common mistake is that the brand think the story is about them.

Brand archetypes work when the consumer is the main character and your brand is playing a supporting role.

[Matthew Kobach @mkobach]

Having to create social media content can feel overwhelming because the possibilities are endless.

Solve for this by narrowing your focus: Create constraints, determine what you won’t post, and always ask yourself “would this content make me jealous if someone else created it?”

[Fast Company @FastCompany]

4 ways to improve your writing and communication in your free time https://t.co/dKq7ygNYbs

[Fast Company @FastCompany]

Companies that have purpose built into their bottom line are the most likely to remain standing. https://t.co/beljz2vnXE

[Fast Company @FastCompany]

Given the economic fallout from the pandemic, scholarships will be made available. https://t.co/9tdSUWaXcD

[Courtney Littlejohn @CourtneyLittlej]

True dat

[Hootsuite 🦉 @hootsuite]

The better you know you audience, the better you can connect with them. https://t.co/6IYUT1hK96

[Harvard Business Review @HarvardBiz]

To think strategically, get your head out of your work and examine internal and external forces affecting your problem. https://t.co/wUupnyqsfn

[Julian Cole - Strategy Tips @juliancole]

If you're looking to create a more consumer centric comms framework, use living, looking, buying instead of awareness, consideration, purchase.

It links up nicely with the salience model and benefit ladders.

[Courtney Littlejohn @CourtneyLittlej]

Anyone else watching @GameOfThrones again?

[Brandon Zhang @brandonthezhang]

3. One of the best tweets out there hands down. This one describes the incalculable benefits of growing on a social media platform or being a content creator.

You learn an infinite number of skills.

https://t.co/dcWhx3uKef

[Brandon Zhang @brandonthezhang]

2. Each social media has its individualized features. Here are two-word summaries that will tell you which one you should focus on.

The consensus winner for these tweets is usually Twitter, because, well, obviously.

https://t.co/zLqr3aUEo0

[Courtney Littlejohn @CourtneyLittlej]

https://t.co/KpOYCQX3gt

[Larry Kim @larrykim]

Genius! These kids designed a touchless hand sanitizer dispenser with Arduino.

#SundayThoughts | #SundayMorning

[Fast Company @FastCompany]

These findings have huge implications for STEM programs. 😮 https://t.co/2xPdvdBXj1

[Courtney Littlejohn @CourtneyLittlej]

I know I do. Do you? Read below.

[Fast Company @FastCompany]

We all spend too much time worrying, so try this calming trick https://t.co/03uBIceJ55

[Courtney Littlejohn @CourtneyLittlej]

Your one-on-one meetings are broken. Here’s how to fix them https://t.co/gmhDNBLMjI

Thanks @FastCompany

Great article

👏👏