Many ESPs advocate for accessibility by favouring easily reachable and readable newsletters.
Get tips on how to make your emails accessible:
https://t.co/r0RPIAe6ma
#MarketingTwitter#MarketingTips#Accessibility
@Da_Nunz_@Dmurr68 Everything from your copy to the video, images, and graphics that you use in your marketing and comms.
Basically, make whatever you create (or commission) accessible so that all of your audience can enjoy it.
How to build a mini traffic machine as a solo founder:
- Write one article every week (SEO)
- Repurpose it as a thread (social)
- Send it to your list (email)
- Post it in relevant communities (referrals)
Create once, distribute everywhere.
Being representative is about more than having a ‘brown person’ and ‘a woman’ in your photos.
Let’s say goodbye to ‘box-ticking’ diversity.
#WednesdayWisdom#MarketingTwitter
@skuurstra Use tools that give you feedback about readability ie how easy your writing is for people to understand.
You should aim for your writing to be understood by ALL of your audience, including those who are neurodiverse.
The Women in Tech SEO Festival (#WTSFest) London 2022 is happening!
Friday, February 25th
Keeping it intimate like last time at only 250 tickets because it's part of what makes it special.
Stay tuned for more info and tickets!
This week's #WTSInterview features the brilliant @exceldaddy 🎉 We asked her everything from how she first got into SEO to what empowers her to be the brilliant woman she is 🙌🏽 She gave shout outs to @SEOJoBlogs@TiffanyBushell & @areej_abuali
https://t.co/MzqdTMBl9B
#Accessibility marketing tip:
Use heading tags in sequential order (ex. H1, H2, H3...etc.)
Having content ordered in a logical & easy-to-follow order helps users with limited focus.
If you're a Hispanic and/or Latin American marketer, I'd love to talk to you about some initiatives we have for September at @Adweek.
Let me know in the replies if you, or someone you know, would love to participate. 👇