Paul Anglin

We are a copy house who believe the way to produce work of real quality is to unflinchingly commit to our craft. If you feel the same, we'd love to talk.

[Paul Anglin @CraftCopywriter]

Sometimes, even the biggest brands can’t stray from tone deafness.
Here’s our take on why The Guardian recently missed the mark - https://t.co/kFHjoNdrdn

#toneofvoice #brandvoice #communications #theguardian #messaging #brands #positioning

[Paul Anglin @CraftCopywriter]

Is aiming to be original or unique a good idea when writing?

We say it’s overrated (and we’re not the only ones!)

Read why: https://t.co/VoWcga64p4

#originality #davidbowie #creativefreedom #creativerisks

[Paul Anglin @CraftCopywriter]

Do you find that writing rules hinder or help? Read why we chose to make our lives harder (and why you should too) by writing our manifesto in iambic pentameter: https://t.co/9OrDqh5XxY

#creativity #creativewriting #storytelling

[Paul Anglin @CraftCopywriter]

Sharing a recent review of one of our workshops - big thanks to Marcus and the team at @FiftyDigital!

#toneofvoice #sportscopy #sportsmarketing

[Paul Anglin @CraftCopywriter]

Good copy isn’t just about fulfilling the brief. You need to see opportunities in the strangest of places.
Here’s our take on going above and beyond: https://t.co/pwgzp2sgIm

#copywriting #toneofvoice #brandpersonality

[Paul Anglin @CraftCopywriter]

A few things that came up when developing our site rebrand and what we took from them.

Have a read - https://t.co/JHp2JmG0Jc

What’s your take on being different?

#craftcopy #messaging #differentiation

[Paul Anglin @CraftCopywriter]

We’ll cover:

🖊️Why engaging copy matters for your brand
🖊️How to make your TOV consistent, authentic & memorable
🖊️Practical tools to start building a brand language

Plus, tons of examples from top-tier brands absolutely nailing their TOV!

#Copywritersunite #Storytelling

[Paul Anglin @CraftCopywriter]

💡 Calling all brands who write copy for socials 💡

Struggling with your brand’s story on #social? Ready to create engaging #copy & attract bigger followings?

Check out our ‘#Copywriting for Social Media’ course on @Domestika to cut through the noise! - https://t.co/QzA22kWS4p

[Paul Anglin @CraftCopywriter]

Massive thanks as well to the growing Craft Crew of @_adamheath, @SdBenali & @copy_marcus 👏🏼

[Paul Anglin @CraftCopywriter]

Excited to announce the new #CraftCopywriting website is live! Huge thanks to the talented team at #OrangeryCreative, Simon of @studiotangerine, @SJCarrington, Alice, Elaine, Ed & more.

Check it out & follow us to stay up to date with Craft’s projects!

https://t.co/nrBFtx6NTJ

[Paul Anglin @CraftCopywriter]

This book tells you everything you should know about being Freelance (Free Download) via @andco https://t.co/Sjn07sZAbw

[Paul Anglin @CraftCopywriter]

#Six-wordstoryWednesday: ‘Girlfriend drowned. Heart transplanted. Girl followed.’ See what we can do for you at: https://t.co/XuYi49fsYq

[Paul Anglin @CraftCopywriter]

I absolutely love the simplicity of this campaign. Massive respect to the team behind it: https://t.co/3W2nEcSej0

[Paul Anglin @CraftCopywriter]

#BlacoutpoetryMonday: See more of what we can do for you at: https://t.co/XfGkGEYz26

[Paul Anglin @CraftCopywriter]

#HaikuFriday: ‘Slipping our moorings/ A buttery consciousness/ Envelopes us all’ See more at: https://t.co/XfGkGFg9TE

[Paul Anglin @CraftCopywriter]

#Six-wordstoryWednesday: ‘Profile liked. Drink spiked. Dungeon miked.’ See more of what we can do for you at https://t.co/XuYi49fsYq

[Paul Anglin @CraftCopywriter]

Welcome to another #BlackoutPoetryMonday. See more at: https://t.co/XfGkGEYz26.

[Paul Anglin @CraftCopywriter]

#HaikuFriday: ‘Creativity. You wonderful little beast. What strife you bring me’ See what we can do for you at https://t.co/XfGkGEYz26

[Paul Anglin @CraftCopywriter]

#Six-wordstoryWednesday: ‘Blinking away, cursor’s torment, waiting, waiting.’ See more of what we can do for you at https://t.co/XuYi49fsYq

[Paul Anglin @CraftCopywriter]

#BlackoutpoetryMonday. See all posts at https://t.co/XfGkGEYz26. And see how Craft could help with your project.