The Craftory

We are not another consumer venture capital fund - we back the world’s boldest challenger brands to amplify their impact
#impinv

[The Craftory @CraftoryBrands]

Having a dog can help your heart...literally!

The Human Animal Bond Research Institute estimates that pet ownership saves the US $11.7bn in health care costs every year 🤯 @HABRITweets 👉

https://t.co/Uwe7v6uYL3

[The Craftory @CraftoryBrands]

No guts, no glory! ⚔️🛡️

Did you know that taking care of your pet’s gut health may be the most valuable gift you can give them?

We applaud #ChallengerBrand @scrumblesuk, who have created a natural pet food that is gut friendly, affordable and consciously made 😻

[The Craftory @CraftoryBrands]

How can we better ditch our dog's doo-doo?

#ChallengerBrand Harry Barker's got us covered with their biodegradable poop bags which cut plastic decomposition time down from hundreds of years to just six months!

Turns out poop doesn’t have to stink 💩💨

[The Craftory @CraftoryBrands]

We're buzzing 🐝 for #ChallengerBrand @Yora_Pet who have created the world’s most sustainable pet food from insect larvae!

We’ve caught the love bug 😍🐛

[The Craftory @CraftoryBrands]

What’s better than a raw steak? 🥩

Insects 🦗🦟

The British Veterinary Association @BritishVets has said that insect-based pet food may be healthier than prime meat!

#insects > #steak

https://t.co/AZzgsMqNKs

[The Craftory @CraftoryBrands]

Shoutout to #ChallengerBrand Siria 😸 a kitty litter that is 100% natural, compostable and biodegradable!

It ain’t easy being purr-fect, but we think they've nailed it! 💪

[The Craftory @CraftoryBrands]

10 bags of dog poop = 2 hours of light? 🤔💡

#Entrepreneur Brian Harper has invented the UK’s first dog-poo powered street lamp, proving the value in not ditching our dog poop in landfills... 🚯

#Innovation like this is what we need!

https://t.co/zcrpBrZJhX

[The Craftory @CraftoryBrands]

@GrandViewInc estimate that the global pet care market will be valued at $202 billion by 2025 🤑

Our furry babies are worth more than ever! If you are a successful #rebelentrepreneur, we want to help YOU crack the pet care category 💪🐶

[The Craftory @CraftoryBrands]

Not all pollution smells bad 👃 Scented skin products emit the same amount of pollution as cars 🚗

By being chemical conscious, we can choose #sustainability 🙌

#climatechange

(stat vis @Science)

[The Craftory @CraftoryBrands]

It’s official. We’re SO dependant on unsustainable consumables that the UK plans to make plastic packaging producers pay for waste disposal according to an article by @Reuters

We NEED to redevelop our products from design to disposal, here’s why & how 👉 https://t.co/O2OcZSPEvV

[The Craftory @CraftoryBrands]

In @mintelnews's 2025 predicted trends report, water is identified as "the new luxury” in beauty and personal care 💧

With our global water supply expected to nosedive by 2050, it's time for the cosmetics industry to turn off the tap...

The solution? #waterlessbeauty 🌊

[The Craftory @CraftoryBrands]

♻️ 56% of Brits (that’s 4.5 MILLION of us) don’t #recycle bathroom products because it’s inconvenient...

If we're not recycling our cosmetics, then let's use alternative beauty products which are environmentally friendly! 🙌 🌱

#plasticwaste

[The Craftory @CraftoryBrands]

70% of our cosmetics contain palm oil and we are burning down forests to harvest it!

Burning 1 sq mile of tropical rainforest releases the same amount of emissions as driving from New York to San Fran 152 times 🚗

We're looking for beauty brands who source #sustainably 🧴 💄

[The Craftory @CraftoryBrands]

A CalNex study found that 40% of chemicals added to consumer products wind up in the air ☁️

It’s time to wake up and smell the chemicals 👃 We’re on the lookout for household cleaning brands who all about #sustainable ingredients 🧼

#challengerbrands

[The Craftory @CraftoryBrands]

📖 Once upon a time, cosmetics were for everyone...

Ancient Egyptian men loved a winged eye, the Greeks were into wine-based blush and Roman soldiers indulged in sheep fat manis 💅

We ❤️ brands who celebrate self-expression for all!

[The Craftory @CraftoryBrands]

Women are on their period for 6 YEARS of their life, so why has there been so little innovation in #femcare since the 1930s?🤔 🤷

We think quality products are out there and need to be heard. That's why we're on the hunt for the brands who are innovating the femcare category 🐺

[The Craftory @CraftoryBrands]

We’re celebrating inclusive beauty 🙌 and @fluidebeauty are a brand getting it right. They're a #challengerhero bringing #diversity to an industry that is narrowly marketed toward white women.

[The Craftory @CraftoryBrands]

The bloody truth: A woman uses 11,000 period products in her lifetime. Considering the female population of the US alone, that's a whopping 1,851,359,686,000 period products and counting! ⚠️

We want the best brands offering #sustainable femcare solutions. Could that be you?🤔

[The Craftory @CraftoryBrands]

DING DONG! A lifetime supply of sanitary towels is the height of 26 Big Bens. 26! ⏰

That's 1.5 MILES of #plasticwaste towering over us...

We're on the lookout to invest our VC in brands who are revolutionising mainstream #femcare 🤸‍♀️

[The Craftory @CraftoryBrands]

What's our beef with the V-bomb, anyway?

It doesn't matter how you label it - whether you're a reducitarian, flexitarian, vegetarian or vegan, it's just about doing what you can to reduce your #environmentalimpact 🌎

Let's work together to take plant power seriously 🥝 🥝