Craig Doré

Brand Lover, Brand Marketer & Brand Builder Extraordinaire. Book orders at

[Craig Doré @CraigDore]

Also check out @doremarketing on Instagram for much more

[Craig Doré @CraigDore]

This is a digital snippet,
look for the hard copy, real deal at https://t.co/5e2StZbX6m

[Craig Doré @CraigDore]

#googlelabs thanks for your brilliance

[Craig Doré @CraigDore]

The Luxury Brand Diamond is in, The Art & Science of Luxury Marketing

[Craig Doré @CraigDore]

@RollsRoyce

[Craig Doré @CraigDore]

@PorscheNewsroom

[Craig Doré @CraigDore]

@Hermes_Paris

[Craig Doré @CraigDore]

@PicknPay

[Craig Doré @CraigDore]

‘Come Home’, is this a Pam Golding campaign? No, it’s behind SA’s biggest grocery slide. Not an OK failure but, Leadership to Lost is the Pick’n Pay story. Other recents ‘Inspired by You’. Get Brand Position wrong, expect consequences. Recovery help tools https://t.co/xWnE9EyrqM

[Craig Doré @CraigDore]

Eating humble pie, you don’t need a good position line to grab headings you need a stunt the whole world talks about @Fly_Airlink

[Craig Doré @CraigDore]

‘Your Eye in the Sky’, this is a strapline for @Airlink, What must a consumer understand for this? Brands need to be more thoughtful about there positioning, every word must be highly considered.

[Craig Doré @CraigDore]

https://t.co/052n6V3M0W

[Craig Doré @CraigDore]

@Airlink - what is your purpose, what is your growth strategy, what are your strengths, what is the consumer experience? these are areas brand should explore before becoming an optometrist

[Craig Doré @CraigDore]

We have experienced some teething problems with completing book orders & delivery instructions but I’m happy to report the domestic market order fulfilment is resolved. Competitive international rates are WIP . Thanks for your patience. Order at https://t.co/xWnE9EyrqM

[Craig Doré @CraigDore]

Can a follower be a leader in @F1 race? The @Gucci conundrum: follow @LV into F1; it must be right. The BOSS partner @AstonMartinF1 is a comfortable, youthful brand association of design & lifestyle. Gucci could find a luxbrand collaboration matrix help https://t.co/5jVtGLWQiq

[Craig Doré @CraigDore]

Self-publishing is comparable to the tough task of Writing. Both
situations require personal perseverance and grit. I should know that it takes time to build brands, even personal brands. I might need to refresh myself on Part 3, The Art & Science of Luxury Marketing

[Craig Doré @CraigDore]

Now Available @ https://t.co/drhZgWf8v8 packed with almost 400 brand examples; fashion, apparel, watches, jewellery, automotive, aviation, yachts, travel, FMCG, technology, sports, footwear, leather and much more… there is something for everyone.

[Craig Doré @CraigDore]

Like luxury brands, time is an important factor to ensure efficiency and quality. ‘The art & science of luxury marketing’ book will soon be ready to order and be shipped. Exuberance versus the reality of testing everything #luxbrands #brandamplify small delays

[Craig Doré @CraigDore]

Thanks Pat, my new journey is about to start.

[Craig Doré @CraigDore]

The wait is over! ‘The Art & Science of Luxury Marketing’ is open for pre-order in 48 hours. Unlock Marketing 101 + the new Luxury Brand Diamond Tool 2.0. Get inspired and elevate your brand. Pre-order: https://t.co/drhZgWf8v8 #LuxuryMarketing #BookLaunch

[Craig Doré @CraigDore]

Marketing science should be an enabler, but most often it’s a grind or inhibitor. If you prescribe to free thinking marketing with only guiding structure & tools then, The Art & Science of Luxury Marketing is for you. #booklaunch #luxbrand #brandamplify https://t.co/Ut9nlG8vcy