Craig Follett

Co-founder & CEO @peggy | Prior: Co-founder & CEO Universe (acq by @LiveNation / @Ticketmaster), @BCG. Rock climbers scale best.

[Craig Follett @craigfollett]

The @peggy co-founders, 2025

[Craig Follett @craigfollett]

@hopkinschris and into the next generation, and the next, and the next

[Craig Follett @craigfollett]

Very very proud of this Debow mentee of mine!

Follow @ali_debow and @joinswsh to see where she’s headed. SomeWhere, SomeHow.

Swish SWSH swish!
🏀➰🚀

[Ali Debow @ali_debow]

We're excited to announce a $4M Seed round led by @GameChangersVC, with support from incredible investors including @scooterbraun, @GuyOseary, @stellation, @SignalFire, @MaCVentureCap, and others.

A few years ago, while hosting community events and testing early products, my co-founders @WeilynChong, @NathanAhn, and I noticed a consistent pattern.

After every event, people asked the same questions:

Where are the photos? Who captured that moment? How do I reconnect with the people I met?

https://t.co/hxhuPkNM3O

[Craig Follett @craigfollett]

@joshuakelly Wired flex

[Craig Follett @craigfollett]

Just met up with @MagnusResch.

His latest in @ARTnews: Trained AI on millions of artworks to predict prices from only images. Model valued a random unknown artist higher than a Picasso. Only "worked" with artist names added.

"The market doesn't reward the work. It rewards the name."

https://t.co/RQgLjmxOSd

[Peggy @peggy]

From probability to certainty.

Our co-founder @craigfollett was quoted in a new essay on AI and art attribution by art crime scholar @NoahCharney, published in Aeon.

https://t.co/kODD414bXM

[Craig Follett @craigfollett]

7/ The essay argues the first auction house to make AI analysis standard will change the industry permanently. Buyers will demand it. Sellers with legitimate work will welcome it.

The market is pulling toward transparency faster than most people realize.

https://t.co/2l54GBhZJJ

[Craig Follett @craigfollett]

1/ The art world is shifting from "Trust Me" to "Verify Me."

Art crime scholar @NoahCharney just published a major essay in Aeon about AI and art attribution. I was quoted alongside some fascinating case studies.

Here's what stuck with me 🧵

[Craig Follett @craigfollett]

6/ "Forensic AI tells you how similar a work is to an artist's broader corpus. Our technology confirms that this is that specific one-of-one canvas the artist held in their hands."

[WeDirectory @we_directory]

The art market has always been opaque, illiquid, and intimidating - especially for first-time collectors. @peggy is changing that.

In our latest WeDirectory Journal interview, @craigfollett, co-founder and CEO of Peggy, explains how patented Digital Fingerprint technology is making physical art as accessible, transparent, and resellable as sneakers or watches - while ensuring artists earn royalties every time their work changes hands.
"Buying art should feel like the beginning of a journey, not a financial commitment you can't undo."

A great read for anyone curious about where the art market is heading.

🔗 https://t.co/yhuikdTcoM

[Craig Follett @craigfollett]

Peggy is a 2026 Webby Awards nominee. 30 years of the Webbys and our team built something worthy of the stage. Vote for us: https://t.co/2sCCjVky1W

[Craig Follett @craigfollett]

A little schematic showing how @peggy's tech (USPTO patent granted) closes the gap on authenticity and provenance

[Craig Follett @craigfollett]

“You can't depend on your eyes when your imagination is out of focus.”
- Mark Twain

[Craig Follett @craigfollett]

"It is wonderfully ironic that the technology that is creating an energy crisis is also a potential solve for that energy crisis." via @fredwilson re @ZanskarGeo https://t.co/FD5a9dvYUr

[Craig Follett @craigfollett]

Does anybody know?

[Craig Follett @craigfollett]

From early prototypes to today, @peggy just won the 2025 ArtTech Prize. 🥇🇨🇭

Being chosen by an independent, international jury of a Swiss foundation is meaningful validation of our approach to authenticated resale.

The award is in its 8th year and supported by @AudemarsPiguet.

Thank you to everyone who helped build Peggy, used Peggy, or believed in Peggy.

Onward.

[Craig Follett @craigfollett]

A heartfelt congrats and thank you to the team behind @peggy, as well as the artists, galleries and collectors. Naturally, these tech & art pillars are what make winning such a tech & art award possible
🙏

[Craig Follett @craigfollett]

🏆 🇨🇭 🖼️ ⚙️ 🏆 @peggy is a Finalist for the jury-selected 2025 ArtTech Prize, sponsored by @AudemarsPiguet

https://t.co/DFvy5wHqH5

[Craig Follett @craigfollett]

ArtTech Foundation is in its eighth year since inception, and was founded in #Switzerland by professor Patrick Aebischer, President Emeritus of @EPFL / @EPFL_en
🎓🇨🇭