Craig Thatcher

Branding specialist, author, speaker and lover of rugby union, ornithology, genealogy and wine made from the merlot grape.

[Craig Thatcher @Craig_Thatcher]

What are the secrets to a successful photoshoot for a new website? Discover how the art of good communication and creating a comfortable environment are just two of the secrets for a successful photoshoot. Fantastic Photographer, Tom Campbell and Creative Director Craig Thatc ...

[Craig Thatcher @Craig_Thatcher]

What are the three stages of creating great films for a new website? Discover them as award winning Film Director Nic Cornwall and Creative Director, Craig Thatcher discuss the process of making six Day in the Life films for the new Rapport website.

https://t.co/1uK1X8PyrV

[Craig Thatcher @Craig_Thatcher]

How do you balance design and user experience in a new website? Discover how talented Frontend Website Designer, Andrew Wicks and Creative Director, Craig Thatcher perfectly balanced the design and user experience for the new Rapport website.

https://t.co/SUJxYZnKgI

[Craig Thatcher @Craig_Thatcher]

What makes Rapport such an outstanding company to work with? Find out how our digital creative team created the content and then designed and built the new Rapport website to answer this question. #CreativeExcellence. Read more https://t.co/rM1WsaR7zX

[Craig Thatcher @Craig_Thatcher]

Why do so many talented people join Rapport as ambassadors? Find out how our digital creative team created the content and then designed and built the new Rapport website to answer this question. #CreativeExcellence. Read more https://t.co/rM1WsaR7zX

[Craig Thatcher @Craig_Thatcher]

Why do FTSE 250 global clients choose Rapport? Find out how our digital creative team created the content and then designed and built the new Rapport website to answer this question. #CreativeExcellence. Read more https://t.co/rM1WsaR7zX

[Craig Thatcher @Craig_Thatcher]

Discover the three stages of creating great films for a new website. Creative Director Craig Thatcher, talks to Nic Cornwall, an award winning film director and integral part of the digital creative team behind-the-scenes on filming six Day in the Life films.

#CreativeExcellence

[Craig Thatcher @Craig_Thatcher]

Discover the secrets of a successful photoshoot for a new website. Creative Director Craig Thatcher, talks to Tom Campbell a fantastic photographer and integral part of the digital creative team on a two day photoshoot.

#CreativeExcellence

https://t.co/MMgvmadcmE

[Craig Thatcher @Craig_Thatcher]

Discover what went into the design of the new Rapport website. Creative Director Craig Thatcher, talks to Andrew Wicks a talented Frontend Website Designer and integral part of the digital creative team working behind-the-scenes on the launch of the new Rapport website.

[Craig Thatcher @Craig_Thatcher]

Meet the digital creative team behind the new Rapport website, led by Craig Thatcher.

#CreativeExcellence
https://t.co/rM1WsaR7zX

[Craig Thatcher @Craig_Thatcher]

Be clear, prompt and honest with feedback to your agency partner. Everyone in the team needs to be clear on what they’re doing, when they need to do it… #ContinuousBranding https://t.co/JbHk3yjudU

[Craig Thatcher @Craig_Thatcher]

Do what you say you’re going to - when you say you’re going to do it. It can be difficult to get everyone on board, to get decisions and feedback on time and to gain consensus, #ContinuousBranding https://t.co/W6m866jXlK

[Craig Thatcher @Craig_Thatcher]

Organise a launch event to celebrate and communicate your new or refreshed brand. Set a date and stick to it. The event doesn’t need to be large… #ContinuousBranding https://t.co/3JXoWCv8xm

[Craig Thatcher @Craig_Thatcher]

Make sure everyone is ‘on board’ at the right time in your timeframe. The people in your organisation can make or break your brand so this is an important point. #ContinuousBranding https://t.co/f10yhTVCkg

[Craig Thatcher @Craig_Thatcher]

Engage all key people throughout the entire process. This is especially important when agreeing the positioning for your brand. If everyone is not in agreement with the new proposed position, #ContinuousBranding https://t.co/UC8BujTgIJ

[Craig Thatcher @Craig_Thatcher]

What are the deliverables? This should correspond with what you need the project to do for your organisation. How are you going to measure whether you’ve been successful? #ContinuousBranding https://t.co/Jl7hKO1piz

[Craig Thatcher @Craig_Thatcher]

Provide all the relevant background information to your market, competitors (including any research findings)… #ContinuousBranding https://t.co/dzeG70VpvD

[Craig Thatcher @Craig_Thatcher]

Select the right branding consultant or agency partner because you’re going to need specialist expertise to guide you on your journey. Make sure they have the relevant skills and experience…#ContinuousBranding https://t.co/VcN7FMUhap

[Craig Thatcher @Craig_Thatcher]

Create a stronger, fitter and more prosperous future for your company with greater value using the #ContinuousBranding tool. https://t.co/A00Aq51ZwM

[Craig Thatcher @Craig_Thatcher]

Ask detailed questions about how to use the ‘Continuous Branding’ tool before making a final decision on moving forward. For a fitter, stronger & more prosperous future, discover five steps to selecting the best brand management tool. #ContinuousBranding https://t.co/s6oBHI8YOL