Craig Amer

Politics Graduate likes football (#nufc) most other sports (cricket, boxing etc) and loves music!

[Craig Amer @Craigamer]

Unbelievable tonight, it’s good to be back. Elvis, Jagger and Liam, that’s the rock n roll lineage, anyone who doesn’t agree can get fucked 😂 @scyhodotcom

[Derek Rivers @DykaRivers]

Part 2. A few people asked: "OK, so how DO Newcastle or Villa close the gap?" Fair question. Let's actually map it out — every revenue lever, what it costs, and how long it takes. Spoiler: the timeline is the punishment. 🧵👇

THE GAP ITSELF
Newcastle's latest accounts: ~£335m total revenue. The elite English clubs (Liverpool, City, United, Arsenal) sit around £650–750m. So the target is roughly DOUBLING revenue — an extra £350m a year — while the elite keep growing 5–10% annually. You're not chasing a fixed target. You're chasing a moving one.

LEVER 1: MATCHDAY 🏟️
Newcastle earn ~£50m a season at a sold-out St James' Park. Spurs make well over £100m from their new stadium. So you build. Options on the table: expand SJP (~60k) or a new ~65–70k stadium next door.

Cost: £1.2bn minimum, possibly far more. Timeline: a decision hasn't even been made yet, and construction alone is 6–7 years — realistically you're playing in it around 2031/32. Villa are ahead here: North Stand closed next season, 50k+ capacity from 2027/28. But even a finished stadium only adds £40–70m a year. Necessary. Nowhere near sufficient.

And remember: stadium debt or owner funding doesn't count against SCR — but the decade of waiting does. The elite already banked this upgrade years ago.

LEVER 2: COMMERCIAL 🤝
This is where the real gap lives. Newcastle's commercial income: ~£120m (and growing fast — up 44% last year). The elite: £300–400m+. Real Madrid make almost £500m from commercial ALONE.

Here's the brutal part: global sponsors pay for global audiences, and global audiences are built by 10–15 years of CONSISTENT Champions League football and trophies. City needed over a decade of sustained success (and, ahem, aggressive sponsorship valuations) to build their commercial machine. There is no shortcut — the shortcut (owner-linked deals) is exactly what fair market value rules exist to block.

Realistic best case: 10%+ compound commercial growth every single year for a decade. One bad cycle — a relegation scare, missing Europe for two seasons — and the compounding resets.

LEVER 3: BROADCAST 📺
Domestic TV money is largely equal — that's the one genuinely fair mechanism. The variable is Europe: a deep CL run is worth £80–100m+. But you need it EVERY season, because commercial partners price on consistency, not one-off runs. Which brings us to the trap…

THE CATCH-22 🔒
To qualify for the CL every year, you need a squad that costs elite money. But SCR caps your spend at 85% of revenue you don't have yet — and 70% under UEFA rules the moment you DO qualify. You need the revenue to build the squad, and the squad to build the revenue. The rules make you climb a ladder while standing on your own hands.

THE HONEST TIMELINE ⏳
Stack it all up — stadium delivered by ~2032, CL football in 8+ of the next 10 seasons, commercial compounding without a single stumble — and the realistic answer is 10–15 YEARS of near-flawless execution just to reach where the elite are TODAY. Except they won't be there anymore. They'll have spent 15 years growing from a bigger base, under rules that protect their head start.

That's not a glass ceiling. That's a glass ceiling that rises every time you jump.

The elite didn't build their empires under these rules. They built them first — then voted for the rules.

[Craig Amer @Craigamer]

@UTW_TT @TavernFootball @toontong85 Haha I’m game

[Craig Amer @Craigamer]

@stephb____ He’s out of contract after this season I think

[Craig Amer @Craigamer]

@Poeticcc130767 @MichaelHincks Maybe because that’s what PSR is based on? Rolling 3 year

[Craig Amer @Craigamer]

@scurrilusrumour He’s looking for a new contract man, agents run the game these days

[Craig Amer @Craigamer]

😂😂

[Marc Duffy @MarcSDuffy]

@Weldy43 Because I’ve only for 9 fingers

[Craig Amer @Craigamer]

Get a bid in #nufc

[David Ornstein @David_Ornstein]

🚨 EXCL: Lucas Bergvall informs Tottenham Hotspur of preference to seek new challenge elsewhere. 20yo midfielder targeted by clubs in PL + Europe & #THFC aware of wish to leave this summer for fresh start. #Sweden int’l contracted until 2031 @TheAthleticFC https://t.co/UHOHwVgN7U

[Craig Amer @Craigamer]

@ShellNUFC20062 Looked like an assist in the Gallowgate as well to be fair (albeit that was also drink fuelled 😂)

[HLTCO @HLTCO]

Nope. It’s this for me and it’s not even close.

[Kris @toontong85]

If you fancy a bit more disappointment I'm now taking names for the vengabus for Forest away.

⚫️⚪️

[Tim Burgess @Tim_Burgess]

Retweet for a chance to win

A We Are Live Tour T shirt, a sweatshirt, a bucket hat (all in your size) and a mug

Winner picked at random 10am on Thursday April 23rd

[Jesus H Christ! @ThatBloke_Jesus]

Just popping out for supper with the lads!

[💙 Sophie Socket ♠️ @Socket1Sophie]

Oops! He’s forgotten to swap accounts again 😂

[Craig Amer @Craigamer]

@OfficielKaybaye Cancel that, you meant the scabs didn’t you? Yeah I think you’re right, was the 80s for them

[Craig Amer @Craigamer]

@OfficielKaybaye There was one in 1972

[Craig Amer @Craigamer]

@OfficielKaybaye I’ve got no evidence at all mind, but was the first thing that came to mind

[Craig Amer @Craigamer]

@toontong85 @AlanColeman86 @TeleFootball @SamWallaceTel @Matt_Law_DT The time is now!

[Craig Amer @Craigamer]

@toontong85 @AlanColeman86 @TeleFootball @SamWallaceTel @Matt_Law_DT 😂😂 the man, the myth, the legend

[Craig Amer @Craigamer]

@LuckyTony72 You did a great couple tunes 😂😂