Exploring, embracing, finding new cultures is all part of the circular design & pre-Loved❤️ fashion movement. Rise in resale, support for brands that care, & adding storytelling has been proven in the fresh report, New Bottom Line, that circular fashion can be very profitable.🌎
The holistic approach is being driven by people wanting more from their #outdoorapparel, including the ability to hang onto it longer, care for it, show their style, culture, experiences.🌎✨❤️ Stories behind those truly moving the needle & buyers' experiences can be shared!
Growth of circularity in fashion, rise in resale, & storytelling: The New Bottom Line, by 68 brands & #EllenMacArthurFoundation proves circularity can be very profitable, espec. if it is not 2X-taxed once it hits it’s 2nd lifecycle💞Results? 55% increase in profits for resale🌎DM
June 1 & summer concert vibes remind us that band merch is one of the most searched & viable 2ndhand finds. Let's get them tracking, sourcing, & give them the ability to tell the band's story, but also the fan that bought it, & the next fan after that!🌎 We've got the tools❤️!
Blue Moon. Gaze-up, think about caring for our🌎, & the choices you make. Style can be more than sustainable; it can have more than 1 lifecycle, into a 2nd. Fashion brands r realizing longevity = value beyond financial. People r demanding it. We r tracking it & giving narrative✨
Hey #Snowsports peeps, let's take to❤️ & embrace the tools for sustainability & storytelling. Because if anyone has a story tell, about a perfect pow run, peak experience❄️🏂, it's us! Consider your purchases carefully. Ask for tracking. @CreatedByIO
Fresh report, The New Bottom Line outlines plans for making circular fashion design more profitable such as not double-taxing 2ndhand garments. H&M w/Ellen MacArthur Foundation say. "Fixing the economics of resale is 1 of the fastest & most concrete ways to scale circularity🌎❤️
Summer sustainability in fashion is placing a new emphasis on textiles & longevity. As circularity gains steam, the course of design starts w/thinking beyond the 1st lifecycle💞. When buyers want sustainability, the materials & capacity for upcycling, repair, 2ndhand are vital.
Memorial Day sales, consider preloved❤️ finds for your style. Your purchase choices have power to promote circular strategies♻️ & sustainability. Design circularity🌎 is growing: textile-to-textile recycling by @circ_earth & regenerative materials like @kelptex. Stories to tell.
While Everlane's sale to Shein is hogging headlines, it's important to note that design circularity🌎 is not doomed. There is a way to scale, but u have to consider your investors. People want longevity, care, ability to show their style, experiences. That's what we provide💞
"The Everlane sale is a stark reminder that sustainability cannot be a marketing veneer." @tswallacela our CEO. "real profitability & the path to a climate-friendly future, lies in the nonlinear value of longevity & authentic narratives that our technology is built to capture."✨
Everlane, a touted eco-friendly brand, just sold its soul to Shein, the kingpin of fast fashion for $100 million. The reality is, for fashion to be climate friendly, it needs to make less. There is proof adding repair, upcycling, longevity can increase fashion’s profitability🌎
Fashion circularity has changed design whereby it starts w/thinking of the garments 2ndlife💞URC which repairs @patagonia, @arcteryx, @thenorthface just added Paris as their newest location. We build on this w/a system to track our purchase & tell our story w/our garment. Magic♻️
Weekend highlights = time for reconfiguring our style choices w/sustainability🌎, unique aspects, tagging for storytelling!❤️Whether it's new, our own handmade, 2ndhand, the choices we make have power. Let's not forget our intentions. Use the tools for your story! Join us.
Transitional styles & images adds to our storytelling & proves the mix of cultures, eras w/ 2ndhand & new r primary aspects in fashion choices today💚"The value of a garment is no longer static at the point of sale, but dynamic & cumulative through its lifecycle," @CreatedByIO ♻️
Secondhand, vintage, thrift popularity isn't just for budget, but tied to sustainability, curiosity from a coveted find💚"By empowering brands/buyers to co-author the lifecycle of a garment, we r moving beyond the static point of sale to a dynamic, value-driven model." Join us!
Designing for the afterlife of a garment is growing as 2ndhand has surpassed primary retail in fashion today. Thrift finds’ popularity isn't just for budget, but also tied to the growing consciousness of sustainability & curiosity that comes with scoring a coveted find💚♻️
Headed to work on this May Monday & we're sharing the stories of personal style straight from the garment itself. We can own the narrative & record how we wore it. She's got her story. Circular design ♻️has come a long way w/tools like @CreatedByIO! Join us, ask 4 a demo! 💕🌎
Stories of your personal style can be told straight from the garment itself. Whether it's new, recycled, upcycled, limited one-of-a-kind creation, we can own the narrative & record how we wore it. This is all a part of circular design foresight w/tools like @createdby_io 🌎💕
Met Gala's most interesting aspect was the @ebay partnership. Several designers created couture from 2ndhand fabrics found on Ebay. Textile-to-textile circular design is moving to the forefront, for sustainability, cost efficiency, longevity💞 We provide tracking & storytelling.