Criterion Global: International Media Buying

The leading independent, international media buying experts to global brands & in-house media teams. Tweets on #paidmedia #advertising and #globalexpansion

[Criterion Global: International Media Buying @CriterionGlobal]

Oracle bought Moat in 2017 and shut it down😔.
Now Oracle has shut down its broader ad business.
Will someone buy Moat??
#adtech #moat #oracle

[Pearl Media @pearlmedia]

Experience the thrill of LIV Golf in Nashville this weekend from June 21-23! Don’t miss a swing and catch our billboards on Fifth + Broadway!

@livgolf_league @FifthandB @CriterionGlobal

[festivalofmedia @FestivalOfMedia]

Highly Commended for Best Campaign Led by an Independent Agency has been won by @CriterionGlobal USA for How Nizuc Won Winter #FOMNA23

[Criterion Global: International Media Buying @CriterionGlobal]

"The third-party cookie’s exit makes the withdrawal from Afghanistan and Vietnam look orderly."
- from today's Rebooting by @bmorrissey https://t.co/dgt91svM44
Agree/Disagree?

[Criterion Global: International Media Buying @CriterionGlobal]

@bmorrissey Thank you. Thank you.

[Criterion Global: International Media Buying @CriterionGlobal]

Muchas gracias to the judges at @FestivalOfMedia for LATAM recognition of our work for California Table Grapes through emerging #retailmedia. 🏆🙏🥂

[festivalofmedia @FestivalOfMedia]

A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23

[festivalofmedia @FestivalOfMedia]

A Gold trophy is on its way to the @CriterionGlobal Miami office for Best Independent Agency Campaign for their From Vine to Victory: $27.5m in Grape Gains via Emerging Retail Media campaign #FOMLA23

[Criterion Global: International Media Buying @CriterionGlobal]

Helping brilliant brands sharpen new customer acquisition on 4 continents isn't easy. But brilliant partners make it possible. We have some amazing new web work launching soon, with infinite thanks to Gregor and team at @DesignZite.
If you need nimble lead capture, DM them! 🏆

[festivalofmedia @FestivalOfMedia]

The Winner of the Best Launch or Relaunch category is @CriterionGlobal as they impressed the jury panel most with their Launching Europe's Fastest Growing Unicorn in North America (Gorillas) campaign #FOMNA22

[festivalofmedia @FestivalOfMedia]

The Best Campaign Led by an Independent Agency saw @CriterionGlobal win another gold for Launching Europe's Fastest Growing Unicorn in North America (Gorillas) #FOMNA22

[Criterion Global: International Media Buying @CriterionGlobal]

The Onion's amicus brief to SCOTUS is its pièce de résistance. Bravo. #theonion #scotus @TheOnion
https://t.co/5lhcfIjKUE

[Criterion Global: International Media Buying @CriterionGlobal]

In 1964 Marshall McLuhan said, “The medium is the message,” noting that in the Greek myth, Narcissus fell in love not with himself, but with the *image* of himself" (@arthurbrooks in The Atlantic). How much of media monetization is based on this economy of vanity?

[Anna Fuller ✨ @annaadastra]

More than half of DTC brands have experienced a sizeable ad performance drop after the ATT privacy changes (with 31% not even reporting yet).

Massive opportunity to create alternate channels for customer acquisition.

Thx for sharing this data @web
Link: https://t.co/edCuBloedM

[Criterion Global: International Media Buying @CriterionGlobal]

The most poignant commentary on branding 2010-2020 we’ve encountered: Welcome to Your Bland New World of Consumer Capitalism ⁦.@benschott⁩ https://t.co/UYCzJueHdt

[Criterion Global: International Media Buying @CriterionGlobal]

One of our location data partners has shared fascinating data on the Impact of COVID-19 With Foot Traffic Data. DM us for our advertiser guidance report on the impact of COVID-19 and how marketers can plan for the rebound.
https://t.co/7hRCBq84q2

[Criterion Global: International Media Buying @CriterionGlobal]

Cheers to Jif x GIPHY,
The collaboration that's been at least a decade coming.
(and yes, it's pronounced "Jif".)

#gif #collaboration #giphy #jif #CPG

[Turner Novak 🍌🧢 @TurnerNovak]

Panera launches $9/mo unlimited coffee subscription

- Includes feee milk; also covers iced coffee, and tea
- In tests at 150 restaurants in 3 states, customers used every other day, many purchased food
- 90% renewal rate
- 25% increase in loyalty members

https://t.co/wqXt4rAFkS

[Criterion Global: International Media Buying @CriterionGlobal]

A 1/1/2020 letter of recommendation:
We've just kicked off 2020 using Tokimeki-Unfollow, a tool by @tarngerine to #konmari Twitter accounts. Delighted to kick off the new year with a trimmer feed of #mediaindustry conversations.
https://t.co/PgQnRkmtQN

[Aram Zucker-Scharff | @chronotope.aramzs.xyz @Chronotope]

People are writing long think-pieces trying to figure out wtf happened this decade. I can explain the whole decade in two photos.

On the left: 2010, on the right: 2019

[Loeb.nyc @loebnyc]

Congrats to @CSQMag Visionary Award winners! CSQ hosted a truly motivating and exciting event. We loved @RealByronAllen's acceptance speech (Visionary of the Year): "I am the epitome of the American Dream."
https://t.co/bcEDECh2TR

#visionary #media