Criterion.B

Multifamily Marketing With Purpose. Creativity With Impact.

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The Branding of a Showgirl

@NEpropertymgmt

#IYKYK #Swifties #BrandingEra

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Some of our team took a short field trip to Charlotte and Charleston, NC recently. Good food, great views, and even better company as we visited our friends at Rangewater, Greystar, and our very own Creative Director, Greg Ratzlaff. Who knew client meetings could look this good?

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Making waves with Blue Water Express' website — sleek, smooth, and ready to dive into business. A look back at one of our favorite projects.

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At Bennett Apartments, where the good life starts, every detail is crafted to inspire your next chapter. Using our AMP Studio templates, we’ve created collateral that matches the vibrant, welcoming community Bennett is known for.

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Signage that makes a statement at Terra at University North Park. #TerraNorman #NEManagement #Signage

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This week, our team is in Vegas for the 2025 PPAI Expo, ready to connect, get inspired, and explore the latest in promotional products. Let’s see what ideas and opportunities this year brings.#PromoItems #PPAIExpo

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From Alaska to New York and everywhere in between, we’re grateful for a team that always comes together to collaborate and create. Merry Christmas from all of us at Criterion.B!

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Our team had a great time at the FWAA Merry Movie Christmas Party, celebrating the season and supporting a meaningful cause. From festive outfits to the toy drive, it was an evening full of holiday spirit and community.

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New team photos and headshots loading soon ...

#OurTeam #TeamBuilder #CriterionB #MultifamilyBranding #AgencyLife #Multifamily

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The giant tumbling tower is making a statement at The Standard at Champions. Standing 29 inches tall, it's great for community events or leasing offices. Need a custom set like this for your property? We can make that happen, too.

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We recently attended the AATC EdCon and Trade Show, where we had the chance to connect, collaborate, and share ideas. With our booth right next to our friends at Sayan Construction, it was a day of building relationships.

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Our design team attended the Brand New Conference again this year, this time in Salt Lake City. It was two days of inspiration, insights, and innovation all centered around corporate and brand identity.

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The West Most Westernest Town. We brought the whole crew together for some fun in Scottsdale recently, including a history-filled food tour. Thank you, @arizonafoodtours for showing us a great time.

#OurTeam #TeamBuilder #CriterionB #MultifamilyBranding #AgencyLife #Multifamily

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For AG Spanos’ apartment community in Grand Prairie, we nailed the perfect name, crafted a logo with style, and designed marketing materials that really stand out. Helping LynnCora come to life was the perfect branding blueprint — where creativity meets curb appeal.

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Remote work isn’t just flexible, it’s fulfilling. And support from our fur babies doesn’t hurt either.

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Learning, networking, and gaining insights at the #OldCapitalConference was time well spent. Between conversations with Texas' top brokers and lenders and hearing firsthand from market leaders, it’s always valuable to stay plugged into the multifamily space.

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Our team recently participated in the AAGD White Rock Lake Community Service Day. It was great to work alongside so many incredible volunteers and support District 9’s efforts to keep North Texas looking its best.

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During election years, non-political content can see up to a 17% drop in engagement. But here’s how to navigate it: shift your strategy. Focus on authentic, value-driven content that feels like a breath of fresh air amid the chaos.

Read more: https://t.co/LFu2q0v5VK

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Showcasing authentic living with powerful branding. Camellia One Nexton's marketing materials are a step above.

#MultifamilyBrand #CamelliaatOneNexton #Greystar #BrandIdentity #CriterionB

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Making a statement from the outside in for BroadVue Apartments.

#BroadVue #LogoDesign #CriterionB #MultifamilyBranding #MultifamilyBrand