Adam

Product Manager @Sophon

[Adam @CryptoDealer]

Believe in something (((+)))
@sophon

[seb @0xsseb]

https://t.co/V2YxrpXeY5

[Adam @CryptoDealer]

Sophon dot com

[Sophon @Sophon]

the blockchain hangover™

we built the chain, and learned what most of the market doesn't want to admit.

time to do something about it.

[Adam @CryptoDealer]

With AI getting as good as it is, we're reaching a stage where your data is becoming extremely portable regardless of where it is

Generative UI already popular but I could see an alternative where you can craft a personal operating system, plug in data/apps and make it work and look exactly how you want it to

[Adam @CryptoDealer]

@Sophon @ritzardxiii Early 2026 for sure 🤝

[Adam @CryptoDealer]

@duqles Dropping top alpha as always 🤝

[Laurence @duqles]

https://t.co/rWyrxkK5Wj

[Adam @CryptoDealer]

@Aabbhhz You've definitely got this 🥊

[Adam @CryptoDealer]

@duqles Great article 🤝

[Laurence @duqles]

https://t.co/iQMSFpMzRc

[Sophon @Sophon]

Crypto makes cool shit possible.

To prove it, we're taking an album to #1 on Billboard with our Hit Machine.

Internet history in the making. Only on Sophon.

[Adam @CryptoDealer]

If you can't make memes about the userbase of your product then you don't understand them enough

[Adam @CryptoDealer]

@kristintto @Sophon @SophonKR That cap 🔥🔥🔥

[Memento Research @mementoresearch]

Inverting the Blockchain Growth Model

Consumer crypto has historically been optimised for speculation and grants and not durable relationships.

When incentives run out, activity collapses since capital and attention are usually very mercenary in nature.

This is because incentives create a scenario of “borrowed demand, not earned behavior.”

Mechanics that make activity collapse once rewards dry up:
• When users are paid for actions in various ecosystems, they naturally spread attention and capital and chase the highest net yield. As soon as your incentive falls below a rival’s, they switch
• Big rewards (usually) attract the least loyal users first. Your early cohorts skew towards airdrop farmers, volume gamers, arbers and mercenary traders
• If a project has no way of categorising/ remembering their users (identity, history, preferences) or changing their state (progress, status, benefits), there’s no skin in the game for them since its literally just “come for our incentives, but you can leave anytime risk-free”
• Our dopamines are fried and our attention span is small. If you don’t convert it into a habit within days/weeks (through clear progress, streaks, unlocks), people will just revert to doomscrolling or chase the next shiny drop

It is clear that for projects to succeed, they need to be able to walk a journey with their users, who should be able to see progress (missions, rewards, streaks, spend) in all of their interactions.

- - - - -

The @Sophon thesis
Every meaningful action by users should yield a verifiable proof that apps/brands can trust, all without exposing private context.

Those proofs become the “behaviour layer” that powers personalisation, rewards, and status across domains.

Thus we identify the Sophon stack
• App: the primary gateway → verify habits, complete missions, spend with the Sophon Card; each action grows your Aura (a visible journey of verified participation represented as a digital ID)
• Social Oracle (zkTLS): the intelligence layer → converts off-chain behaviour to on-chain proofs; builds a composable identity graph (“digital DNA”)
• Sophon+: loyalty & rewards → turn proofs into tiers/points/perks; gamifies consistency; strengthens long-term engagement and most importantly retention
• Card: the payments/utility interface → each transaction reinforces behavioural data on-chain, closing the loop from spend → proof → reward.

Sophon is also built on the same ZK stack as @zksync, which recently posted their recent ZKsync Atlas update. They now inherit 15k+ TPS, 1-second ZK finality, and near-zero fees with direct Ethereum liquidity (highlighted by @VitalikButerin as well).

- - - - -

The flywheel (closed-loop distribution)
Each layer amplifies the next: more actions → more proofs → better personalisation → more relevant rewards → higher retention.

Unlike fragmented stacks where data, rewards, and payments are siloed, Sophon is built to be a single continuous flow.

From rails to habits
Spending is the most universal behavioural proof. On stablecoin rails, every purchase becomes a micro-interaction: verified spend → adaptive reward → tailored recs → renewed participation.

These micro-loops compound into habit formation and belonging.

- - - - -

Sophon’s edge
• Privacy without friction: zkTLS proofs give targeting accuracy with user agency
• Vertical integration = control of outcomes: owning the interface + proof layer + loyalty + payments lets Sophon guide the value chain from action → outcome
• Distributional moat: information on users attracts better campaigns; campaigns create more proofs; personalisation gets sharper; retention increases → a self-reinforcing distribution flywheel.

In our opinion, some of the notable KPIs to watch would include Verified Actions / MAU (proof density), % of users with the Sophon Card attached to Aura (to close the loop) and a 30/60/90-day streak retention (habit forming), to determine whether Sophon is actually compounding its distribution.

Sophon operationalises a simple idea with value: actions should pay users back in rich experiences, rewards, and belonging. By unifying App, Social Oracle, Sophon+, and Card into one flywheel loop, Sophon effectively turns behaviour into programmable value and bakes experience into its moat.

Full report below 👇

[Sophon @Sophon]

You scroll. You shop. You stream. You spend.
They profit.

Your digital life should be more than a data trail. The Sophon App will turn it into an asset you own and earn from. Early access is coming.

In the meantime, see what your data can do for you, and win your share of $50k

[Adam @CryptoDealer]

Coming soon @Sophon (((+)))

[Adam @CryptoDealer]

(((+))) 📱 🔜

[Adam @CryptoDealer]

@oskaritem I can't wait to have this core loop in motion 🔥

[Adam @CryptoDealer]

@oskaritem @sophon @poweredbyclub Everyone is sleeping on lifestyle crypto (((+)))

[oskari @oskaritem]

latest experiments on @sophon are going 0 to 100k followers on IG in a month. millions of views on crypto-powered lifestyle content

our event in singapore was 80% non-crypto people, who will be onboarded to crypto via a data-powered lifestyle product: @poweredbyclub

the most desired merch and design aesthetic? Sophon.
the most cracked video team in crypto? Sophon.

& this team is about to roll out a novel lifestyle product that connects money, data, and culture

if you pay attention, everything makes sense

[Adam @CryptoDealer]

Excited to finally be able to talk about the Sophon app now 🙌

[Sophon @Sophon]

PMF is won at the application layer - where daily habits live. And we're meeting users head-on.

The Sophon App pairs a crypto card that gamifies your spend with a data layer that turns your digital life into currency.

A new way to pay. A new way to play.

Lifestyle Crypto.