@TheStartup_Boy They can send content that looks attracttive for the segment they are looking to hit (visuals and the offer within the email); try to not bother the cients with spam emails and setting a good time to send the emails (as early as possible) will improve the open rate.
@TheStartup_Boy@ucanwest Expected clickthrough rate (CTR): The tendency of your ad to be clicke by the audience.
Ad relevance: The advertiment matches the intention of the clients based on keywords.
Landing page experience: If you page actually satisfy the necesity of the client when clicking te ad.
@TheStartup_Boy@ucanwest Traditional marketing is more broad as it is not easy to target specific audiences through Tv commercials, billboards, and radio, on the other hand, in digital marketing is easier to select a specific segment of the population and show advertisements that meet their needs.
@IdaniaDelfin That is a great way of explaining how the news hook our attention! The way on how the information is organized helps to mantain the attention of the reader, increasing the chances of transmiting the message more effectively. #UCWPUBR300@WahibaChair
@ChokeyWangmo4@WahibaChair That's right! The final results achieved from a PR campaign is possible due to the mixture of different fields that look for an specific goal, such as increasing sales, improving the company's reputation, etc. #UCWPUBR300@WahibaChair
@CivitaLouise Yes, helping the customer builds a bond of trust between customer and company, generating a solid audience that is loyal to a brand or firm. #UCWPUBR300@WahibaChair
@ifrith1998 That is true! As we have seen in class, the public must feel engaged with the advertisment, otherwise, the succes will be very limited or absent. #UCWPUBR300@WahibaChair
@BaharAbedii@WahibaChair I also consider that having a correct plan that focuses on the public relations of a person, company or businness, has the potential to save a lot of money, as a mistake in this field could lead to the decrease of consumers or deals with other companies. #UCWPUBR300@WahibaChair
@WahibaChair My name is Alejandro and I'm from Mexico. I've been studying in UCW for almost 1 year and half and I'm really excited to learn how to use twitter on this course! #UCWPUBR300