Cuirass Consulting

Cuirass Consulting looks to determine the impact of communications solutions, from PR, Events and Sponsorship to Marketing, Advertising and Branding.

[MeasureMatch @MeasureMatch]

@MeasureMatch offsite this week. Finally!

Thanks to @HdV_Henley for hosting & partners @Whiteling & @mikedcarter for joining!

Find how we can help your org's digital transformation here https://t.co/wZyGkRiWAk

#businessplanning #futureofwork #professionalservicesmarketplace

[MeasureMatch @MeasureMatch]

Here's multiple 5* client rated @MeasureMatch consultancy @CuirassConsult on a completed project for MeasureMatch client @www_reBuy_de
https://t.co/v5fR3XPheI

#SaaSconsultant #enterpriseconsultant #SaaSmarketplace #enterprisemarketplace #contingentworkforce #futureofwork

[Cuirass Consulting @CuirassConsult]

Cuirass Consulting measures and evaluates the impact of marketing communications on short and long-term business results, giving you the knowledge to make the right investment decisions at the right time. Thanks to @AlexDEMitchell and the support of the @The_IoD #BringBizTogether

[Mike Carter @mikedcarter]

"Data is morally neutral...it's the application that matters" - among many good and striking quotes in the @Campaignmag article with Christopher Wylie. Worth a read.
https://t.co/wcRPPe550o

[Cuirass Consulting @CuirassConsult]

Motivation if ever we needed it! https://t.co/D19lUOmNdJ

[Cuirass Consulting @CuirassConsult]

On the value of marcomms: “We used to think every incremental dollar was best spent on content...(but now it’s spent on marketing, because) we think marketing is a multiplier on the content spend” - Netflix CFO David Wells talking in @Variety

[Chris Barned @Chris_Barned]

Looking forward to speaking at next Wednesday's @Meltwater breakfast. I'll be running through a case study on generating high ROI and I'll be joined by @mikedcarter who's going to focus on the What Why and How of measuring campaigns for business success. https://t.co/gRqSv4lfvw

[Mike Carter @mikedcarter]

In a few weeks, I’ll be talking about how to structure a measurement framework to align social advertising with business goals - sign up to attend! https://t.co/AGJBbPyWXP

[Mike Carter @mikedcarter]

A great experience this morning, having the opportunity to open the @LSEplc with the @IoD_99

[Cuirass Consulting @CuirassConsult]

A strong turn-out and interesting speakers at #wawlondon last night. Looking forward to the next one! https://t.co/J9Dz6V4B0Z

[Mike Carter @mikedcarter]

It was really great to hear Maciej Partyka speak last night about the data insights and campaign measurement methodologies used at @Barclaycard. I very much agreed with the approach and use a similar structure with clients at @CuirassConsult

[Mike Carter @mikedcarter]

This morning's #thedrumbreakfast raised the point that there has to be domain specialists working in tandem with data scientists to guide and interpret the results and focus of measurement projects. No one of the two can work effectively in silo.

[Cuirass Consulting @CuirassConsult]

Fresh off the press, an insight into the work we carried out for Gate to the Games (https://t.co/hm0QQBGIzo): https://t.co/8wLbQeKizP

[Cuirass Consulting @CuirassConsult]

We're up and running on a quest: to demystify the measurement of marketing comms. Learn more at https://t.co/oXI6lQPPkP