To help your organisation be more culturally porous @sanjitchudha recommends using social media to listen to different voices, understand and engage with them. Then collaborate and give them physical or virtual space to play #culturecomms19
Top tips from @YosolaYosola to decolonise your comms:
- you can’t see or say everything internally so let people takeover your channels e.g @ExploreWellcome do this well #culturecomms19
Hire new voices. @_creativeaccess are a great org that help secure paid internships for people from BAME backgrounds - they are speeding up change in the creative sector and helped @YosolaYosola get her foot in the door #culturecomms19
“Until the lions have their own historians, the history of the hunt will always glorify the hunter.” We’re talking about decolonising culture #culturecomms19
Media Evaluation: @MoniqueKent7 highlights need for senior team support for audience segment-led campaigns. ‘Can’t be all things to all people’ #culturecomms19
Other top tips for working with influencers: amplify their content through your social media, target local influencers, actively listen to influencers to identify their interests and respond with bespoke ideas. Thank you @museum_mum @KayleighToyra @LookUpLondon#culturecomms19
Cultural bloggers are a close community, so if you’ve built up a good relationship with an influencer you can ask them to suggest other influencers to invite or approach, says @LookUpLondon#culturecomms19
Top tip for working with influencers from @KayleighToyra is to have a social media friendly photo opportunity - like a picture frame - even if it sounds a bit cheesy #CultureComms19