Richard Wise

Global cultural anthropologist uncovering startling truths about the roles that brands play in people's private lives and cultural codes.

[Richard Wise @CultureRevealed]

Your distillation of all things SXSW Interactive 2023
https://t.co/T6MQGwn6nB via @LinkedIn

[Richard Wise @CultureRevealed]

@NuaireGroup @GenuitGroup @BESAGroup It's great to see everything you're accomplishing. Now, how about you pick up the phone or answer emails from people who own of your systems and find it broken after only a year of use?

[ADWEAK @adweak]

BREAKING: Construction Worker Looking Forward To Going On "Brand Journey" With New Shaving Cream

[Richard Wise @CultureRevealed]

Illuminating glimpses of the 2022 Zeitgeist https://t.co/RPxxfhENjJ via @LinkedIn

[Richard Wise @CultureRevealed]

Instead of a long list of new lifestyle trends for next year, how about we talk about trends and countertrends and embrace human paradox? https://t.co/MHaITkS5Qa

[Martina Olbert @MartinaOlb]

Once upon a time, one wise man named Richard Wise @CultureRevealed said to me:

Devil always wants you to do what you're not good at.

And I just realized how true that was.

He also wants you to do what you don't really want to do and makes you believe it's in your best interest

[Richard Wise @CultureRevealed]

Data versus theory. When six boys were marooned on a desert island, the real results didn't resemble "Lord of the Flies" at all. https://t.co/D6ngXhgqIH

[Richard Wise @CultureRevealed]

How do you write the "top 10 takeaways for a SXSW that never happened?
https://t.co/Jz7oi3nA7V via @LinkedIn

[ADWEAK @adweak]

BREAKING: These Are "Uncertain Times" According To Every Email, Social Post, Blog Article From Every Brand

[Richard Wise @CultureRevealed]

NOT BUNKERING
I'm staying at home not because it's the end of the world but because we all want to stop the spread. I'm self-isolating not because I want to isolate but because it helps my community. If people are panicking, it's only because this is all very frightening.

[Rory Sutherland @rorysutherland]

Very simple point. People in advertising and similar fields are under a heavier social obligation to work from home when we can - because we are in a business where (unlike transportation, say) this is widely possible. Hence if you can work from home, you should.

[Richard Wise @CultureRevealed]

Check out my latest article: Gen Z. The myth. The reality. https://t.co/WXtVxaKKlf via @LinkedIn

[Richard Wise @CultureRevealed]

Why you should never have a target consumer.
https://t.co/x8MWpoGkP6

[BITE @BiteTrends]

The terms ‘target’, ‘audience’ & ‘consumer’ have a subtle, pervasively negative impact on all our brand marketing. @CultureRevealed @GeometryUK explores why the industry should move away from corporate marketing speak to develop a more empathetic approach https://t.co/x1fuxCEZNr

[Geometry UK @GeometryUK]

Thanks to @BiteTrends for sharing @CultureRevealed's thoughts on why the industry should move away from corporate marketing jargon #marketing #targetaudience

[Richard Wise @CultureRevealed]

How brand purpose can get conflated with Woke-Washing.
https://t.co/1TI9DZp3zu

[BITE @BiteTrends]

@CultureRevealed explores "the dismay that many brands feel when they find out that a rational benefit often fails to achieve traction with consumers until it is disguised as an appeal to more 'primitive' human instincts" @GeometryLDN @GSDM https://t.co/A9kcxtEiS9

[Geometry UK @GeometryUK]

'What’s rational is rarely what’s human' - Our Brand Anthropologist @CultureRevealed explores this point and more, in this piece in @BiteTrends - https://t.co/kEguzbncRU

[Mike Fox @MikeyFox]

Five years before the first iPhone:

"Cell phones are now boring. Just about everyone who needs a phone now has one. Most people who want a phone have one too...Is it possible to make a remarkable phone any more?"

In Purple Cow by Seth Godin, 2002.