🍏 Apple + Aloe
Fresh, crisp, and quietly soothing.
Apple gives this flavour its clean, juicy lift, while aloe keeps the finish soft and balanced.
Simple, refreshing, and easy to reach for every day.
🍉 Watermelon
Fresh, bright, and instantly uplifting.
Watermelon is one of those flavours that just works. Light, juicy, and a little bit playful.
A small shift that makes brushing feel less like a routine.
Game on, smile on! ⚽
The Football Edition is here, filling everyday brushing with a World Cup-level of excitement.
Designed by Zurich illustrator Elena Knecht, it brings the roar of the stadium, the thrill of the match, and a ball mid-flight straight to your daily routine.
Strawberries show every little detail, which is why this clean says so much 🍓
It’s easy to think a better clean comes from brushing harder, but it’s really about the movement. Sonic technology helps gently lift away build-up from the surface, while staying ultra soft on gums.
🍑 Peach + Apricot
Soft, subtle, and just a little bit unexpected.
Peach and apricot bring a gentle sweetness that feels easy, not overpowering.
For those who prefer something sweeter, but still a little different.
A powerful clean, with a gentler touch. Our electric Hydrosonic Pro combines high-frequency movement with ultra-soft filaments to clean effectively while supporting your gums.
Enjoy 20% off the Hydrosonic Pro and brush heads. An ideal time to refresh your routine!
Control starts with how you hold your brush. Our octagonal handle is designed to support a pen grip, helping guide both your hold and the correct brushing angle.
A simple design detail that makes it easier to brush with precision and care
Noticed your gums feeling more sensitive at certain times of the month?
Hormonal changes during your menstrual cycle can affect the gum tissue, making it more reactive, prone to inflammation, and sometimes more likely to bleed.
The angle makes all the difference! At 45°, the bristles reach the gum line as well as the tooth surface, where plaque really builds up.
It’s a small shift in technique, but it changes how effectively you clean every day.
Swiss quality is at the heart of everything we do 🇨🇭
A commitment to precision, craftsmanship, and care. All designed to support better oral health through every detail.
Curen® filaments measure just 0.1mm in diameter, allowing for an ultra-fine, flexible structure that adapts to the contours of your teeth and gums.
The result is a thorough clean that supports the gum line, rather than working against it. Ideal for daily care.
Your gums matter 💙
This World Gum Health Day, we’re celebrating the small daily habits that help support healthier gums. From gentle brushing to cleaning between the teeth, our products are designed to support effective oral care while staying kind to your gums.
Most people think cleaner means harder brushing.
In reality, it comes down to what your brush is made of. The CS 5460 uses ultra-fine Curen® filaments to clean effectively without relying on pressure. Gentle on gums and enamel, whilst giving you a thorough clean!
Designed to care for teeth with braces.
The CS 5460 Ortho features ultra soft filaments with a specially shaped cut to help clean around brackets and wires, while remaining gentle on teeth and gums.
A considered approach to daily care, even with orthodontics.
Last chance to enjoy 20% off our Kids & Baby range!
Designed to be gentle on little mouths and make brushing feel easy (and even a bit fun), it’s the perfect time to stock up on their favourites.
Offer ends 30th April. Don’t miss it
There’s so much advice about oral care, it’s easy to feel like you’re getting it wrong.
You’re not.
Sometimes it’s not about doing more, it’s about choosing tools that protect while they clean. Gentle, effective care really does make a difference.