Curmudgeon Group

The leading women-owned creative production agency for brands investing in a climate-resilient future.

[Curmudgeon Group @CurmudgeonGroup]

Stay curmudgeonly. #HappyHalloween

[Curmudgeon Group @CurmudgeonGroup]

We're not mucking around #creative #production #environmentalad #advertising @WetlandsTWI

https://t.co/iaYCOjwKNY

[Curmudgeon Group @CurmudgeonGroup]

A lil' froggy positivity never hurt nobody. Check out a roundup of our brand awareness campaign for American Wetlands Month. Learn more 👉 @WetlandsTWI Keep your👀peeled for the visual installation for this campaign, now up on the Chicago Blue Line. @cta #Production #Advertising

[Curmudgeon Group @CurmudgeonGroup]

"Targeting one generation as a consumer group is going the way of the dodo." - Nick Platonenko @VIogBox

#crossgenerational #Advertising #MarketingStrategy #production

[Curmudgeon Group @CurmudgeonGroup]

In #MarketingStrategy one size does not fit all.

Think carefully about your #target audience's age, life stage, #values, needs, #spending habits, and purchasing #power. Don't make assumptions.

[Curmudgeon Group @CurmudgeonGroup]

Dream big. Get messy. Weekday inspo provided by this alligator snapping turtle.

👇Turtle courtesy of nature, campaign courtesy of @CurmudgeonGroup for @WetlandsTWI 🐢❤️

[The Wetlands Initiative @WetlandsTWI]

Here at TWI, dreaming big and getting messy means restoring lost wetlands. Lucky for us, that also means making alligator snapping turtles and other creatures happy! Learn more about our work at https://t.co/tMXSG0INaj 💕

[Curmudgeon Group @CurmudgeonGroup]

Seven #tips for refining your #marketing approach and developing a cross-generational #strategy

👉👉👉https://t.co/JG9Ml55DaD

#production #agencylife #agency #creative #womenleaders #womanowned

[Curmudgeon Group @CurmudgeonGroup]

When you make it to the summit⛰We hope your weekend looks as good as this, featuring our Creative Strategist, Katy Osborn & co.

#weekendvibes #weekendmood #naturelovers #outdoors

[Curmudgeon Group @CurmudgeonGroup]

I will never shave my legs for you. #themotto

[The Wetlands Initiative @WetlandsTWI]

It’s destiny—and evolution—that brings this pair together! 🐝 The tiny hairs on the female nude yellow loosestrife bee adapted over time to collect the special floral oils. #BuggyLove #LetTheLoveSeepIn #WetlandsInitiative

[Curmudgeon Group @CurmudgeonGroup]

Your Body is a Battleground by Barbara Kruger, 1989 #RoeVWade #abortionrights #WomensRights #healthcare #abortionstories #AbortionIsHealthcare

[Curmudgeon Group @CurmudgeonGroup]

Here are 5 benefits of working with a creative #advertising agency:
1. Legacy Knowledge
2. Vetted Creative Production Experts
3. Consistency & Reliability
4. Streamlined Access to Resources
5. Small Ad Agencies = A happy medium between $ agencies & freelancers going at it alone

[Curmudgeon Group @CurmudgeonGroup]

When it comes to sourcing #talent for #creative production — think anything from #designing a logo, compelling #copywriting or creating a good old-fashioned #ad campaign — #brands of all sizes have more options now than they ever had.

But is that always a good thing?

[Curmudgeon Group @CurmudgeonGroup]

Investing in #climate means investing in an equitable #future. We commit ourselves to this future. #MudgeonManifesto #ClimateActionNow #Advertising #Production #AgencyLife

[Curmudgeon Group @CurmudgeonGroup]

#Agencies together must commit to shifting to a greater percentage of remote staff and paperless transactions. We can do this even more by improving technology and our supply chain and reducing production waste. Even e-mails and media placements have a #carbon footprint.

[Curmudgeon Group @CurmudgeonGroup]

#Marketing creatives understand the peril of spin and the power of real action (@patagonia for instance). It’s a matter of collective will, which combines smaller actions in our own businesses with broader actions at large. #climatechange #environmentaljustice

[Curmudgeon Group @CurmudgeonGroup]

Shift your perception of wetlands wildlife. Check out our latest #campaign 👉@WetlandsTWI #buggylove #lettheloveseepin #agency #creatives #environmentart

[Curmudgeon Group @CurmudgeonGroup]

What is the role of creative #agencies ourselves in reducing our footprint on the planet? We can’t just swap plastic straws for steel or replace paper marketing materials with QR codes. We need to walk the walk and talk the talk when it comes to reaching #global #climate goals.

[Curmudgeon Group @CurmudgeonGroup]

To get brand communication right in #2022, organizations need to partner with ad #agencies that understand and demonstrate an #inclusive company #culture that values empathy, #sustainability and creating meaningful work.

[Curmudgeon Group @CurmudgeonGroup]

The #creative talent pool is indeed shifting, but that’s not necessarily a bad thing. A new bar has been set for #DiversityandInclusion practices — not only for ad #agencies but for their clients as well.

[Curmudgeon Group @CurmudgeonGroup]

As seasoned #creatives flee traditional workplaces in search of #inclusivity and flexibility, ad #agencies + their clients are looking to replenish the #braindrain. But perhaps the problem isn’t a draining of the talent pool but a shifting of the tide https://t.co/H5vm1QiCtA