A good strategist trusts their instinct, AND their research.
Blindly shipping off 40minutes worth of research is not creative or strategic, it’s unacceptable. Unnatural
Money glitch: Take your best-performing ad over the last 30 days and recreate it with an AI animation format change.
(Even if your winner was UGC)
Do this six different times.
My preference:
- Pixar
- Anime
- Paper cut out
- Whiteboard / Stick figure
- Skeleton
- 16-bit
Intentionally leaving Claymation out because it’s overused AF these days.
Load them all up into one ABO ad set and spend $100 to $300 per day for 3 to 4 days.
Iterate 6 new hooks on your winner.
Then build a custom landing page that shows the face of the character above the fold, advertorial or listicle.
Easy $$$
Measuring your progress against others is a sure fire path to constant disappointment. Measure your progress against where you started, where you’ve been, where you were yesterday. It’s far more rewarding and informative to evaluate yourself against yourself.
🚨BREAKING: Law enforcement threatened to kill an unarmed 17-year-old as he was leaving an anti-ICE protest in Indianapolis.
In the video, police officers stop a 17-year-old and order him out of his car.
He calmly asks why.
Instead of answering, an officer opens the car door, grabs his arm, and says:
“I will fucking kill you.”
An armed officer told an unarmed child he would kill him… with zero justification.
The teen looks visibly shocked and gets out of the car.
Officers then shove him against the vehicle and begin searching him.
After threatening his life, the officer tries to justify it by saying,
“He was reaching for a gun.”
The teen responds, “Who was reaching for a gun?!?”
They find no gun… because he never had a gun, and never reached for anything.
This police officer illegally threatened to use lethal force against a minor who committed no crime.
Which is exactly what happens when a government excuses, defends, and normalizes law enforcement aggression.
When officers know they won’t be held accountable, the threats get louder, the lies get sloppier, and the violence escalates.
The most underrated take on DTC Wellness is that they treat users like habit-changing machines.
People deserve Patience, not another “buy NOW & lose 30lbs in 1 week with our elimination diet”
Patience. and you’ll far more retention.
1 thing i wake up to:
the belief that every “hard working” soloprenuer can be better than yesterday by just sitting back and thinking smarter, not workmaxximg.
researching > being “productive”
You can have the greatest ad ever made, but a bad landing page experience can make or break a buy
-my waking opinion on a wednesday morning 🍵
#metaadvertising
Most people treat health like it’s a math problem, when in reality it’s a Relationship problem.
Your pillars in your ideal life each require a healthy relationship with yourself
For example, stressful workflows come from a dsyregulated nervous system
solution: intentionality
There’s a difference between relying on manufactured medicine and natural remedies.
But I don’t condemn modern technology for it.
It’s up to the consumer to redirect and prioritize their own decisions.
-A thought from a strategist in the field ✉️💁🏽♀️