George Affleck (Founder)

Helping small businesses grow with better content & results-focused ad buys. No more wasted marketing. Book a free consultation .

[George Affleck (Founder) @CurveComms]

I’ve owned my own marketing agency for a long time.

My clients pay me to get them results.

But it’s a partnership. I love sharing wins.

The tools may change. But the marketing process stays pretty much the same.

Here’s what you need to do to succeed.

Copy and paste these simple questions and write (yes, write or type the answers down; no cheating):

1. What are you providing or selling, and who is your perfect customer? (Hint: it’s not everyone.). And how will what you do change their lives in a positive way?This is your brand and your unique selling proposition.

2. What proof do you have that it will change their lives or solve their problem? (Don’t worry about the size of the change.). But something needs to happen for your customer or why bother?

3. What are your customers saying about what you’ve created for them? If you are a start-up, you will need to do market research, which means giving away what you have to get proof and testimonials.

4. Where does your perfect customer live? This is so we can figure out how to reach them. So where is their home? Work? What media do they consume? Etc)

5. How much can you spend on marketing? (More than zero is best.) 7–10% of your operating budget is the norm.

6. What does success look like? How many new customers? More products sold? Engagement. This is called a KPI (key performance indicator). I also like to refer to it as the return on marketing investment, or you can even look at the return on ad spend.

7. What can we offer to get the ball rolling? Free trials, products, or services? Discounts?

8. Are you ready to grow? Can you deliver on what you promise?

9. How are you tracking success? Scale what’s working. Turn off what’s not working. Share the wins.
Tell your story. Build your brand.

10. Want to run it past me? Book a call with me here. Link in BIO

[George Affleck (Founder) @CurveComms]

Your Meta ads aren't random — they're just missing a strategy. Here's the invisible sales funnel that changes everything. 👇

[Aryan Mahajan @aryanXmahajan]

I just used Seedance 2.0 to automate my entire Ad creative

What agencies charge $50K/year and 3 weeks to deliver now takes 90 seconds. One prompt.

Most founders are stuck in the creative death spiral:

→ Waiting 5 days for editor drafts
→ Paying $2K per 12-second ad
→ Testing only 2-3 angles max
→ Watching CPMs climb because they shipped slow

Drop 5-9 pages from any deck, one prompt, 12-second 1080p ad rendered in 90 seconds. Not mockups. Production-ready creative.

4 days building this. Results:

→ 6 production-ready ads from 4 client deliverables today
→ 0 editors in the loop
→ Every slide renders legibly on screen
→ Ad creative queued automatically for every deck shipped

How it works:

→ Marketing Assets CMS ingests every deck
→ Seedance 2.0 takes 5-9 source pages + camera, lighting, surface prompts
→ 12-second 1080p output, actual client content rendered legibly
→ Auto-queued for Facebook, LinkedIn, IG distribution

Reply "ASSETS" + repost, I'll DM the full prompt stack + the 4 working configurations.

#ad

[George Affleck (Founder) @CurveComms]

@aryanXmahajan Assets

[UnSpunpodcast @unspunpodcast]

Episode 263 of #UnspunPodcast! 🎙️ Dive into Season 7 with @JodyVance and @George_Affleck as they dissect the latest in BC politics, federal strategies, and even some U.S. election insights. Don't miss out! Watch or listen now. https://t.co/AOIEoo33yR #BCPoli #CDNPoli #vanpoli

[George Affleck (Founder) @CurveComms]

My agency does the marketing for many kinds of businesses and industry associations.

We also manage the ad campaigns for several trade schools and association training programs.

The announcement today that the federal government is capping the number of international students in Canada will be very concerning to a lot of private and public post secondary institutions across Canada.

They are very, very reliant on these international student tuitions. Ironically that’s in part because of underfunding of schools by government (but that’s another story). However without the funds and the international students, local students may be impacted unless the schools can fill the gap.

My firm Curve Communications’ approach of finding and encouraging local students to enrol in our clients’ training and education programs has been very successful.

It’s an advertising and marketing strategy focused on content and celebrating students by warming up the target market with rich storytelling and using the powerful digital platform algorithms to serve ads to the right person at the right time.

If you are the head of enrolment for a school that might be impacted by this announcement, I’m happy to share how we do it. DM me or let me know in the comments.

Or if you are reading this and you have any advice, feel free to comment below.

https://t.co/DiDhgleeYf

#postsecondaryeducation #tradeschool #education #canada #marketingdigital

[George Affleck (Founder) @CurveComms]

Is This The End of AI as We Know it?

US President Joe Biden presented an executive order aimed at curbing risks and seizing the promise of AI technology, a strategy crafted with the help of former President Barack Obama.

But is it too little, too late?

In the same week, @OpenAI launched its most powerful and mind-bending version of @ChatGPTapp, which is cheaper, faster, and can analyze recent data and news.

It also will be a game-changer with a unique app development system.

The advancement of AI is as big or bigger than when we went crazy for the internet in the 90s.

All this begs the question: Can government legislation keep up with technology?

[George Affleck (Founder) @CurveComms]

Realistic goals may lead to your best, most predictable growth

One of my clients is a local, cloud-based accounting and bookkeeping firm.

They came to me with the goal of increasing local leads.

They had been relying on word-of-mouth marketing and a very small, under-optimized Google Search campaign.

Using Google and Meta, I was able to bring in an average of five highly qualified leads per month at a cost of $200 each.

That may not sound like a lot but...

They have a really high close rate...

For math’s sake, let’s say it’s only 10% (it's higher, btw)

Their client lifetime value (LTV) is $50,000 (that’s their number).

5 leads per month (cost $1000/month) x 12 months = 60 leads per year and $12,000

10% of 60 is 6 new clients per year x LTV = $300,000

$300,000/$12,000 = 25

That means they get a 25X return on their ad spend.

Predictable, scalable and manageable growth for a solid B2B business.

So...

Invest in marketing and be patient and consistent.

For the win.

[Chris M. Walker @cmwalker]

I work with 7 figure agencies every single day, helping them scale

I created a course on how you can jumpstart your Digital Marketing Agency in the next 30 days

RT and comment "send" to get the free course

(must be following to get a DM)

[George Affleck (Founder) @CurveComms]

@cmwalker @legiitcom Send

[George Affleck (Founder) @CurveComms]

@cmwalker @legiitcom Legiit

[George Affleck (Founder) @CurveComms]

@musler_joshua @Xero Hey joshua. Here’s a link to the landing page. Or dm me and I’ll send you a full copy https://t.co/WyufGA82Om

[George Affleck (Founder) @CurveComms]

I’ll be presenting at the @Xero event in Vancouver today. Marketing for bookkeeping and accounting companies. If you are attending, I’ll see you there. If you’d like a free copy of my guide to recruiting great staff through paid ads, say “yes” in the comments.

[George Affleck (Founder) @CurveComms]

Is the makings of a super site?
@Google and @x @twitter together.

As an ad and marketing agency owner, this is a partnership I need.

https://t.co/oDqcyhT7ER

[George Affleck (Founder) @CurveComms]

@sovereign_cloud @BlakeTOliver @AcctPod Good one. I might use that when I co-present about marketing at the same @Xero event in Vancouver Wednesday.

[George Affleck (Founder) @CurveComms]

This👇 🤯
Coding from just a screenshot!
But what do I tell my son who planned a career in coding?
And as a marketer myself, the pace of change in my industry is mind boggling.
Keep up, everyone. It’s going to be bumpy and thrilling ride.

[Mckay Wrigley @mckaywrigley]

I gave ChatGPT a screenshot of a SaaS dashboard and it wrote the code for it.

This is the future.

[George Affleck (Founder) @CurveComms]

Diving into the #SEO world with FAQs! 🚀

Did you know they're more than just answers?

They boost rankings, drive traffic, and position you as an industry leader.

[George Affleck (Founder) @CurveComms]

📉 Marketing in a Down Economy: The 3 Must-Dos!

History has shown that those who pull back on marketing during economic downturns often face tougher recoveries. If you're on a tight budget, here are three actionable steps to keep your brand visible and thriving:

1️⃣ Consistent Social Posting: Dive into a 100-day challenge. Post every day, same time, and watch the engagement grow.

2️⃣ Boost Your Posts: Even a small investment can amplify your reach. A few dollars a day can make your content stand out in crowded feeds.

3️⃣ Embrace AI: From chatbots like ChatGPT to AI-driven content creation, technology is your ally. Get your content out, be seen, and stay relevant.

Remember, staying proactive and visible is key, especially in challenging times. Let's navigate this together! 💪🚀

[George Affleck (Founder) @CurveComms]

Are you feeling overwhelmed by the whirlwind of digital marketing?

Let's take a step back and embrace the power of traditional marketing. 📖

I am proud to be part of the production team behind “321 — Canada’s Down Syndrome Magazine.”

The latest issue is out this week.

Here's why producing a magazine like this can be a game-changer and it may be worth considering for your nonprofit or business.

1️⃣ Packed with heartwarming, insightful, and valuable stories that resonate.

2️⃣ Shareable in the most personal way. Hand it over, spread the word, and connect.

3️⃣ A revenue generator! Whether you're a non-profit or a large corporation, selling ad spaces can not only cover costs but also bring in profits.

Consider this: A tangible magazine can be a fantastic alternative or a perfect complement to your digital strategies. Why not give it a shot? 🤔📚

#TraditionalMarketing #MagazineMarketing #NonProfit #DigitalAlternative