Customer Portfolios - A Stirista Company

Customer Portfolios delivers coordinated, multi-channeled marketing that is targeted, measurable, and timed to the precise moment for the individual customer.

[Customer Portfolios - A Stirista Company @CustPortfolios]

Has the growth of technology broken the #customer #lifecycle? Augie explains more on the CRM Radio podcast. Listen here: https://t.co/2VZTF4JpUX https://t.co/2VZTF4JpUX @FunnelRadioLive @SalesldMgmtAssn

[Customer Portfolios - A Stirista Company @CustPortfolios]

#Throwback to our 2018 #holiday shopping trends. One piece of wisdom: #Retail #marketers that can recognize and respond to individual customers across touchpoints during this entire critical holiday shopping period will find a message-receptive audience. https://t.co/rII3xElPjP

[Customer Portfolios - A Stirista Company @CustPortfolios]

Businesses are tuning in to the fact that #customers, not channels, are calling the shots now and it doesn’t take much for them to jump from one #brand to another. https://t.co/lsA0cIDzMB

[Customer Portfolios - A Stirista Company @CustPortfolios]

A successful #CDP is:

“Software that provides a single view of the #customer, with a unified identity system that is used to generate actionable #insight and enables marketers to take coordinated action across all touchpoints and #channels.” https://t.co/8k8fuLMd6C

[Customer Portfolios - A Stirista Company @CustPortfolios]

Some #marketers only focus on specific marketing campaigns, which are relevant for only a snapshot in time. But we need to think bigger and understand the full #holistic view of the #customerexperience to make an impact. https://t.co/nGCXaNduda

[Customer Portfolios - A Stirista Company @CustPortfolios]

Happy Thanksgiving from Customer Portfolios! We are thankful for our wonderful team and clients that challenge us to learn more every day! Have a safe, healthy, and happy holiday!

[Customer Portfolios - A Stirista Company @CustPortfolios]

By analyzing your #customer #data to make your #loyalty program more customer-centric, you will see an increase in not just active memberships, but also in customer #FutureValue and ultimately, your #revenue. https://t.co/3rNvXdyx6W

[Customer Portfolios - A Stirista Company @CustPortfolios]

If #loyalty #marketing was much hotter, #customers would start charging brands for their business. Maybe they already do. https://t.co/lsA0cIDzMB

[Customer Portfolios - A Stirista Company @CustPortfolios]

To retain #customers long-term, marketers need to put more focus and effort into their #retention #campaigns. Messaging should be targeted, #personalized, relevant, and ultimately grow each customer’s #LTV. https://t.co/mtJRFtPLXr

[Customer Portfolios - A Stirista Company @CustPortfolios]

Too often, rigidly focusing on the best, most #loyal #customers leads to ignoring others who are worth pursuing. Winning in #retail today requires keeping an eye on all customers, even those not living up to loyalty expectations. https://t.co/ycxM2Sipfo

[Customer Portfolios - A Stirista Company @CustPortfolios]

To #marketers trying to swim through a flood of disconnected #customer #data, a #CDP can look like the life preserver needed for them to stay afloat. And if it is the real deal, it can be. https://t.co/8k8fuLMd6C

[Customer Portfolios - A Stirista Company @CustPortfolios]

With all the #data showing that it’s cheaper to #retain a customer than it is to #acquire a new one, many companies are still too focused on acquisition strategies. https://t.co/mtJRFtPLXr

[Customer Portfolios - A Stirista Company @CustPortfolios]

The first step in moving away from such a heavy reliance on #ROAS is being able to trust #data. All stakeholders need to be able to understand and trust lift #metrics, future projections, and advanced #analytics. https://t.co/V5e37D3v6m

[Customer Portfolios - A Stirista Company @CustPortfolios]

Think of a brand’s portfolio of #customers as an expandable balloon - there are leaks in this balloon, particularly from too many #lapsed —but rescuable — customers that escape without being noticed. https://t.co/V5e37Dl5XU

[Customer Portfolios - A Stirista Company @CustPortfolios]

In a rapidly changing industry, there are a lot of new terms for marketers to fear. However, by getting over the fear of the unknown, marketers can determine which MarTech tools will be the most effective in helping them reach their business goals. https://t.co/W81CocO24V

[Customer Portfolios - A Stirista Company @CustPortfolios]

The air is starting to get crisp in New England, which means the leaves are turning and leaf peepers are starting to take road trips. Similarly, marketers should be looking past the holiday season and starting to plan their road trips for next year. https://t.co/LmxwvMMznV

[Customer Portfolios - A Stirista Company @CustPortfolios]

Building and maintaining an effective, analytics-driven program for your best customers is an important step that retailers can take to stem the tide of store closings and lost business. https://t.co/wj1akDlv3F

[Customer Portfolios - A Stirista Company @CustPortfolios]

This is no time for retailers to take their best customers for granted. As merchants look to build customer relationships with fewer stores and across the hyper-competitive e-commerce landscape, your best customers have never been more important. https://t.co/wj1akDlv3F

[Customer Portfolios - A Stirista Company @CustPortfolios]

The portfolio value statement brings light to all of the marketing activity you have in place and helps identify needs for additional marketing efforts to specific customer segments. https://t.co/ZVbANucCZQ

[Customer Portfolios - A Stirista Company @CustPortfolios]

Customers want to be treated as individuals. We all do. Use preferences to do just that by personalizing and engaging in a relevant way based on what your customers tell you. https://t.co/qzFgBMjGO0

[Customer Portfolios - A Stirista Company @CustPortfolios]

The goal of #LifecycleMarketing is bigger than reporting revenue from a single email blast; by growing the customer relationship, you are growing loyal customers with a higher future value. https://t.co/jWVGWQK47e