The Customer Closeness Company

We are customer-centricity specialists who deliver customer-led insight, strategy and culture programmes. Get in touch: [email protected]

[The Customer Closeness Company @CustomerClose]

In this week’s blog post Tom Vicary reflects on his first 6 months at The Customer Closeness Company and why it’s time to be a bit more Malcolm!

Click the link below to read...

https://t.co/8W6o1bRGD0

[The Customer Closeness Company @CustomerClose]

We’re delighted to share that Heidi Sellier and Rebecca Cook have been promoted to Directors at The Customer Closeness Company.

In this week’s blog, Heidi and Rebecca share their reflections on their journey so far! Click the link to read.

https://t.co/v36CorsRwv

[The Customer Closeness Company @CustomerClose]

🧠Closeness creates freshness – for organisations and for customers

👉 In this week's blog we're sharing the feedback we hear from participants, the innovations it inspires and why human conversations still beat data points.

https://t.co/5y0ep7OPvx

[The Customer Closeness Company @CustomerClose]

🎵 When insight needs an amplifier…
👉 This week’s blog explores how Customer Closeness sessions give customer voices real volume. From fresh perspectives to unforgettable moments, discover how closeness gets everyone in tune.

https://t.co/G5JHFvAzzz

[The Customer Closeness Company @CustomerClose]

✨ When research feels like alchemy…

👉 This week’s blog dives into the magic behind truly transformative Customer Closeness sessions.

https://t.co/mBO4MPfqSE

[The Customer Closeness Company @CustomerClose]

🎯 Promotions aren’t just about price...

👉 This week’s blog explores the fascinating psychology behind discounts and reveals why shoppers swing between control and craving when the sales hit.

https://t.co/iXkcDyNIHT

[The Customer Closeness Company @CustomerClose]

🧠 Effective leaders don’t lead from afar - they stay close.

👉 This week’s blog looks at how Michele Ferrero built an empire by imagining one customer and uncovers why getting closer to customers changes everything - from trust to innovation.

https://t.co/gBybi5G8KJ

[The Customer Closeness Company @CustomerClose]

🧠 Consumers aren’t just shopping.
They’re playing a game - and winning.

👉 This week’s blog explores how System 1 thinking isn’t just emotional - it’s tactical. And why understanding the hidden rules of the game matters for brands and researchers.

https://t.co/QIhJYQ48XB

[The Customer Closeness Company @CustomerClose]

It’s the final National Get To Know Your Customer Day of 2025!

At the Customer Closeness Company, we believe that understanding your customers isn’t just a quarterly task - it’s a mindset.

Curious to learn more? Get in touch!
#GTKYCD #CustomerCloseness

[The Customer Closeness Company @CustomerClose]

🧠 AI is everywhere - writing poems, planning holidays, even predicting your dinner.

But it still doesn’t understand people.

👉 Read this weeks blog to find out more.

Because the smartest tool in your business isn’t AI.

It’s human curiosity.
https://t.co/699uyqsmDy

[The Customer Closeness Company @CustomerClose]

From asking “Why?” as a curious child to uncovering what drives customer decisions today, Lili shares how her journey into Customer Closeness has helped her grow as a researcher, storyteller, and video editor.

#CustomerCloseness #CuriosityDriven

https://t.co/sHFaIooGJe

[The Customer Closeness Company @CustomerClose]

From £4 brownies to bulk-buying beans, consumer behaviour is shifting in subtle but powerful ways.
Every purchase tells a story - and it’s more human than you think.

#ConsumerInsights #BehaviouralEconomics

https://t.co/k8VttVxEqz

[The Customer Closeness Company @CustomerClose]

It’s the third National Get To Know Your Customer Day of 2025!

If you want to find out more, get in touch!

[The Customer Closeness Company @CustomerClose]

Customer Closeness isn’t a one-and-done initiative - it’s a mindset that evolves.

👉Ready to get more adventurous with Customer Closeness? Let’s talk.

https://t.co/YJktyPsoR6

[The Customer Closeness Company @CustomerClose]

It’s not always easy to step into the room - but once you do, there’s no going back.

💡 Read our blog in the Freshness series to explore how direct customer interaction can reignite your organisation’s perspective and passion.

https://t.co/Gh5Wm15Fjf

[The Customer Closeness Company @CustomerClose]

We believe in bringing the humanity back into business.
Curious to learn more? 📖Read the full blog post to discover how we keep things fresh.

#CustomerCloseness #CustomerExperience #Storytelling!

https://t.co/jcC9u336E2

[The Customer Closeness Company @CustomerClose]

Today is the second national Get to Know Your Customer Day of 2025!
Whilst we should all be getting to know our customers all year round, today is the perfect opportunity to remind everyone in your business why it’s so important to keep customers top of mind.

[The Customer Closeness Company @CustomerClose]

Ever wondered how to make curiosity a daily habit? 🤔 Check out our latest blog and let's get consumer curious together!
https://t.co/D6OYfBCxKD
#Curiosity #ProfessionalDevelopment #HabitBuilding

[The Customer Closeness Company @CustomerClose]

🌟 Creating a community around your brand is more important than ever!

Check out our latest blog to see how brands are mastering the art of community building through customer-centric strategies.

https://t.co/yAZD0BfjtP

#CustomerCentricity #BrandCommunity

[The Customer Closeness Company @CustomerClose]

At TCCC, we blend qualitative focus groups with live Customer Closeness sessions to deliver impactful insights and immediate stakeholder buy-in.

Read this weeks blog to find out more!

#CustomerInsights #HybridMethodologies

https://t.co/22IVz4lHCT