CyberEdge Group

Marketing and Research Services for Cybersecurity Vendors

[CyberEdge Group @CyberEdgeGroup]

2027 marketing budgets have a way of getting carved into separate buckets.

Demand gen.
Brand.
Content.
Thought leadership.
Events.

Before every line of the Q1 budget gets spoken for, it may be worth asking whether one investment can do more than one job. https://t.co/hrTXm35RHJ

[CyberEdge Group @CyberEdgeGroup]

Most cybersecurity teams plan content on two calendars. SEO calendar is sorted by keyword volume. The campaign calendar is sorted by launches and events. Our new article covers how to plan one connected program instead.

https://t.co/FvgS0Ay62E

#CybersecurityMarketing #SEO #GEO

[CyberEdge Group @CyberEdgeGroup]

Do you think you know what cybersecurity marketers really think?

At this year’s #CyberMarketingCon event in Austin, CyberEdge's Founder and CEO, Steve Piper, is turning his breakout session into an interactive game show called “Read the Room.”

Register today, see you in Austin.

[CyberEdge Group @CyberEdgeGroup]

Cybersecurity marketers are being asked to do a lot. Generate leads. Build the brand. Feed the content calendar. Support thought leadership. Give sales something useful. That’s why the 2027 Cyberthreat Defense Report sponsorship deserves a closer look. https://t.co/BBpBE3iat7

[CyberEdge Group @CyberEdgeGroup]

"The leads are bad." Most demand gen teams have heard it from Sales. The usual responses are to defend the campaign or to cut it. Neither tells you what broke. What to do instead: https://t.co/mEuYJcxhJ0

#CybersecurityMarketing #DemandGeneration #B2BMarketing #LeadGeneration

[CyberEdge Group @CyberEdgeGroup]

CyberEdge turns 14 today!!

Thank you to all the fantastic customers we have worked with over the years and our amazing team (current and past), we could not have done this without you.

Here's to the next 14! Cheers! 🎉🍾🙌
#cyberedge #cybersecurity #happybirthday

[CyberEdge Group @CyberEdgeGroup]

CyberEdge works exclusively with cybersecurity vendors and service providers. We’re looking for an experienced Webinar Host & Marketing Campaigns Manager to join our team. Details: https://t.co/hBNL9uze49

#NowHiring #WebinarHost #MarketingJobs #CybersecurityCareers

[CyberEdge Group @CyberEdgeGroup]

CyberEdge is hiring a Webinar Host & Marketing Campaigns Manager. Someone who enjoys variety: highly organized behind the scenes, polished and personable with clients, and completely comfortable when the camera goes live.

https://t.co/wwJimh8Hk5

#MarketingCareers #RemoteJobs

[CyberEdge Group @CyberEdgeGroup]

CyberEdge is growing, and we’re looking for an experienced Webinar Host & Marketing Campaigns Manager to join our team. Read more and apply here: https://t.co/J87yCOZQ8c

#CybersecurityMarketing #NowHiring #WebinarMarketing #B2BMarketing #MarketingJobs

[CyberEdge Group @CyberEdgeGroup]

"To compete effectively, marketers must drive awareness and preference early in the buying journey." - Kerry Cunningham, Head of Research at 6sense.

The fix: https://t.co/nJ5qP5PHDq

#CybersecurityMarketing #B2BMarketing #DemandGeneration #BrandStrategy #MarketingMeasurement

[CyberEdge Group @CyberEdgeGroup]

Webinar repurposing plans often stall. It goes well. Recording gets posted. 2 clips make it to social. The next campaign starts, and the rest of the value sits in a folder.

https://t.co/nOSem8b4YK

#CybersecurityMarketing #DemandGeneration #B2BMarketing #WebinarMarketing

[CyberEdge Group @CyberEdgeGroup]

Your team ships content five times faster with AI. So why isn't anything launching faster? New data from Jasper's State of AI in Marketing 2026 found that 91% of ...

Read it here: https://t.co/omKyvmgRvG

#CybersecurityMarketing #ContentStrategy #MarketingOps #DemandGeneration

[CyberEdge Group @CyberEdgeGroup]

Only about a quarter of sales reps actually use the battlecards built for them. In cybersecurity, that gap is expensive. The market is loud, buyers are skeptical, and a battlecard that ...
https://t.co/L9FcPYbrdB
#CybersecurityMarketing #SalesEnablement #CompetitiveIntelligence

[CyberEdge Group @CyberEdgeGroup]

Most sales enablement content never gets past the shared drive. Usually because it's built for the wrong moment, buried where reps can't find it, or measured by the wrong number. Our latest blog breaks down what actually separates content sales reaches ...
https://t.co/szTwZGo4es

[CyberEdge Group @CyberEdgeGroup]

A majority of B2B buyers now say they'd rather never talk to a sales rep at all. That's a real shift for anyone building a content calendar. The questions a rep used to handle live, on a call, now have to live in your content instead. When a buyer can't...
https://t.co/uoKmSZL7eO

[CyberEdge Group @CyberEdgeGroup]

More forms. More "leads." Less pipeline.
The form has become a reflex, dropped in front of content because that's how a lead gets counted, not because the visitor was anywhere close to buying. The numbers show the cost...
https://t.co/wCp4yQmslF
#DemandGen #CybersecurityMarketing

[CyberEdge Group @CyberEdgeGroup]

Your buyers are asking AI before they ask you. ~ 89% of B2B buyers fold AI-generated answers into their research, and an AI engine can only cite what it can read. Gate that content and you go invisible to the tools
https://t.co/YNHq1ej5fC #CybersecurityMarketing #DemandGeneration

[CyberEdge Group @CyberEdgeGroup]

Every security marketing team has run this launch: Product ships. Campaign goes live. The value prop falls apart somewhere between the messaging doc and the paid social. Demand gen ran with one story. Product marketing wrote another. Sales invented a 3rd.. https://t.co/pvJtUBt0wk

[CyberEdge Group @CyberEdgeGroup]

Upcoming webinar schedule: https://t.co/CKNj8WxHUT
Multi-Vendor webinar schedule: https://t.co/w9RW8aPaFy

[CyberEdge Group @CyberEdgeGroup]

We love our new Security Buzz webinar intro video so much, we just had to share it!

All CyberEdge cybersecurity webinars are branded under our media partner: Security Buzz.

We look forward to seeing you at (or having you sponsor) one soon.