Cyndy Hoenig

Celeb Publicist; Owner, Bootroxx & The Media Insider; Author, PR Rock Star, 720 PR Tips; True Crime Addict, Daydreamer, Gourmet Cook, Star Struck.

[Cyndy Hoenig @CyndyHoenig]

After a pitch, make sure you give several contact #s to a reporter. The press waits for no one. #PRTips

[Cyndy Hoenig @CyndyHoenig]

Acknowledge tweets, emails, comments. It’s not good PR or customer service to ignore anyone. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A strong brand can make any business stand out, particularly in competitive markets. #PRTips

[Cyndy Hoenig @CyndyHoenig]

Acknowledge that you've received and read emails. Just a few words will make a huge difference. Good PR. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A slick ad campaign is costly. The trick is to get that kind of exposure without breaking the bank, i.e., PR. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A quick call or email to a journalist outlining your pitch tests the water. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A person needs only to catch you in a lie once to lose confidence and trust in you forever. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A media angle must have some distinctive quality. Journalists sniff out what's different, not what's the same. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A lot of business is done while volunteering, which can provide a legitimate aura of leadership, credibility, dedication and commitment. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A happy customer is your greatest endorsement. Respond promptly and honestly. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A great pitch - Story angle tie-ins, description of where it could fit in the media outlet and a call to action. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A good press release - about 400 words. Shorter the better. Just enough info to secure an interview. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A first impression is more important than your next 5 combined. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A completed LinkedIn profile will appear in search results 40 more times than the average profile. #PRTips

[Cyndy Hoenig @CyndyHoenig]

A business is more than just a product or service, so highlight that by posting behind the scenes photos of your office and employees. #PRTips

[Cyndy Hoenig @CyndyHoenig]

93% of communication is nonverbal. Be confident, stand up straight, look at the audience and smile. #PRTips

[Cyndy Hoenig @CyndyHoenig]

80% of Pinterest users are women, so tailor your content to reflect this target audience. #PRTips

[Cyndy Hoenig @CyndyHoenig]

5 reasons why your product or service cannot fail -Media Angle #PRTips

[Cyndy Hoenig @CyndyHoenig]

100’s of engaged followers will do more for you than 1000’s of token ones. #PRTips

[Cyndy Hoenig @CyndyHoenig]

#1 pet peeve of journalists. People who call and pitch not knowing what they cover. Do your homework. #PRTips