Scaling Poki & How BonkFun Will Play a Key Role in Poki’s Success
A quick recap for those who might not be familiar with Poki: Poki is a cute hamster IP created by @jessicakomori, @toricenn, and I. Our goal is to turn Poki into a global mainstream IP over the next few years one that’s everywhere, both IRL and online. We recently migrated from @pumpdotfun to @bonkfun.
This move is a major step forward. BonkFun allows us to earn fees on every trade, which will play a key role in Poki’s growth and sustainability in the coming months., let me explain why.
Keep in mind that Poki’s simple design is intentional, it’s a feature, not a bug. We designed it that way because simplicity always wins but it’s also more accessible, more shareable, and easier for people to connect with.
Simple art empowers people to recreate it, helps us produce content faster, and lets us jump on trends effortlessly. With Poki, the goal isn’t to create masterpieces at all, it’s to spread good vibes and be as prolific as possible.
Since launch, we’ve operated with limited resources at the moment, we only have one artist. Yet the talented @jessicakomori has created over 3,500 artworks (excluding videos) since launch. This consistency has allowed us to grow organically by posting multiple times a day across all platforms: X, Instagram, TikTok, Giphy, Tenor, YouTube, etc... every single day since $Poki's launch 8 months ago.
Our plan is/has always been simple: flood every single platform with Poki content, consistently. Our thesis is that one of two things will happen:
1) Poki’s engagement metrics and hype outside of Web3 will grow too big to ignore CT will FOMO in, the coin will pump, and we’ll have a larger treasury to scale further thanks to BonkFun’s trading fees and merch sales.
2) The right people will notice $Poki, shine a light on it, and our community will grow even faster, fueling the treasury and our expansion.
The only question is: will Poki become a successful IP first, or a successful coin? Time will tell, but either way, I'm confident this will snowball hard.
I wrote the same thing a couple months ago when we had 50 followers on IG, 1k on TikTok and less than 5M total views across all platforms. We're now at 11k followers on IG, 14k on TT and we're closing in on 250M total views.
All trading fees will be reinvested directly into growing the project while we continue developing additional revenue streams.
Currently, all expenses are covered by the team’s savings, so building a larger treasury will help extend our runway. Once that happens, our priority will be to hire more artists to increase our output and scale across all verticals: more content, new formats, more GIFs and stickers, and localized content for Korean, Japanese, Spanish, and other markets. It will also help fund our IRL expansion, as we’ve recently started developing our first Poki products (more info soon).
We know turning Poki into an IP juggernaut will take time. We deeply appreciate everyone in the community who shares our vision and has been showing up since day one.
The crypto space moves fast and can get toxic, but we’ve stayed true to our vision and pace from the start. We’re confident in what we’re building and we know it’s only a matter of time before Poki snowballs into something massive.
MILP.
We also believe that Poki's future success will make people believe in slow cooks again. We also hope that it'll make more people want to take part in the Bonk eco.
See you soon in the Poki community @theunipcs@SolportTom@TheOnlyNom